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www.tech-talks.eu
OMM Solutions
TECHtalks #20
1< OMM Solutions GmbH >
www.tech-talks.eu
Einmal im Monat ist TECHtalk Zeit! First come first served!
< OMM Solutions GmbH > 2
www.tech-talks.eu
Talk: Growth Hacking: wie jede Organisation von der
Königsdisziplin der Startups profitiert!
Speaker: Martin Allmendinger
3< OMM Solutions GmbH >
www.tech-talks.eu
Did you hear about it before?
4
https://medium.com/@darnocks/why-we-built-europe-s-fir
st-growth-hacking-academy-and-are-exploding-ece4208f
1484
2012: “The world has found a specific keyword for it”
www.tech-talks.eu
What or who is a Growth Hacker?
5
https://medium.com/@clarabuchanan/why-growth-hacking-isn-t-just-marketing-4ce13e673c7f
www.tech-talks.eu 6
Why Growth Hacking?
WHY?
www.tech-talks.eu 7
Why Growth Hacking?
Liabilities of Newness
&
Liabilities of Smallness
---> No money for marketing &
sales
Quelle;
https://www.cinema.de/sites/default/files/styles/cin_landscape_
510/public/sync/cms3.cinema.de/imgdb/97/4435797.jpg?itok=
GBDagwZ6
www.tech-talks.eu
Good Product-Market-Fit is the first condition for startups’ success,
the second is the customer acquisition process
8
Customer Acquisition Costs
(CACs)
Customer Lifetime Value
(CLTV)
Digital Solution
Quelle:
https://www.wired.com/images_blogs/thisdayintech/2011/08/hp
_garage_630px.jpg
www.tech-talks.eu
Try to integrate marketing into your solutions / products and into
their development processes!!!!
9
Customer Acquisition Costs
(CACs)
Customer Lifetime Value
(CLTV)
Digital Solution
https://www.forentrepreneurs.com/startup-killer/
Recurring Revenue Models
Cross-Selling / Upselling
Product Line expansion
UX
Lead Generation for 3rd Parties
Community-Building
Viral Effects
Referral-Marketing
Free / Freemium
Open Source
Strategic Partnerships
Inbound-Marketing (focus on being found)
Quelle:
https://www.wired.com/images_blogs/thisdayintech/2011/08/hp
_garage_630px.jpg
www.tech-talks.eu
Growth Hacking can be well explained with the AARRR-Framework
10
All channels
Suitable and selected channels
Acquisition
Loop
Engagement
Loop
Users register and interact
Acquisition
Activation
Retention
Revenue
Referral
Customers
recommend
Users pay and
become customers
Users remembers and
come back
Hack Viral Marketing
Hack Conversions and Prices
Hack Newsletters & Communities (Feedback)
Hack Websites
Users are interested Hack Landingpages / Blogs
Hack Online Marketing
Profitable Business Model
www.tech-talks.eu
Growth Hacking Examples? Do you know any?
11
www.tech-talks.eu
Some well-known examples...Dropbox (1)
12
2-side referral program
2008: 100K registered users
2009: 4M registered users
Quelle:
https://thenextweb.com/wp-content/blogs.dir/1/files/2014/
05/dropbox.png
https://viral-loops.com/blog/wp-content/uploads/2017/09/
main-qimg-075277aad8b77b428808ae29cd2d3b18.png
https://www.iconfinder.com/icons/317711/dropbox_online
_storage_icon
www.tech-talks.eu
Some well-known examples...Dropbox (2)
13
Quelle:
https://aem.dropbox.com/cms/content/dam/dropbox/blog/files/2
012/10/global-leaderboard21.png
https://www.dropbox.com/de/help/space/campus-cup
www.tech-talks.eu
Wait...I am not in the (digital) Platform or SaaS Business!
14
www.tech-talks.eu
Hedging through own Lead User / Customer Communities
15
Focus Group
Quelle: www.linkedin.com
Quelle:
http://www.roymorgan.com/~/media/images/products/technology%20adoption%20s
egments/techsegchartplustitlegrey3.png?h=434&la=en&w=936
www.tech-talks.eu
Hedging through own company network and CEO Reputation
16
Quelle:
https://www.etventure.de/speaker-vortraege-digitale-transformation/
https://www.wuv.de/marketing/otto_bildet_ueber_100_influencer_aus
https://www.cio.de/a/wie-daimler-mit-working-out-loud-mitarbeiter-vernetzt,3592488
https://www.horizont.net/marketing/nachrichten/Dieter-Zetsche-Linkedin-macht-den-
Daimler-Chef-zum-weltweiten-Influencer-157647
www.tech-talks.eu
Finally...do not forget: At the end it is a balanced mixture of
analytics and creativity
17
https://gearycompany.com/balancing-analytics-and-creativity-in-marketing/
www.tech-talks.eu
Ihr persönlicher Ansprechpartner
Fragen oder Interesse?
< OMM Solutions GmbH > 18
Martin Allmendinger
OMM Solutions GmbH
Vor dem Lauch 19
70567 Stuttgart
Germany
ma@omm-solutions.de
+49 (0)711 995 985 82
+49 (0)176 66 85 32 36
www.tech-talks.eu 19< OMM Solutions GmbH >
OMM Solutions GmbH
Vor dem Lauch 19
70567 Stuttgart
Geschäftsführer
Martin Allmendinger
Malte Horstmann
Olaf Horstmann
Kontakt
Telefon: +49 711 995 985 80
E-Mail: info@omm-solutions.de
Umsatzsteuer-ID: DE295716572
Sitz der Gesellschaft: Stuttgart
Amtsgericht Stuttgart, HRB 749562
Impressum

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Growth Hacking

  • 2. www.tech-talks.eu Einmal im Monat ist TECHtalk Zeit! First come first served! < OMM Solutions GmbH > 2
  • 3. www.tech-talks.eu Talk: Growth Hacking: wie jede Organisation von der Königsdisziplin der Startups profitiert! Speaker: Martin Allmendinger 3< OMM Solutions GmbH >
  • 4. www.tech-talks.eu Did you hear about it before? 4 https://medium.com/@darnocks/why-we-built-europe-s-fir st-growth-hacking-academy-and-are-exploding-ece4208f 1484 2012: “The world has found a specific keyword for it”
  • 5. www.tech-talks.eu What or who is a Growth Hacker? 5 https://medium.com/@clarabuchanan/why-growth-hacking-isn-t-just-marketing-4ce13e673c7f
  • 7. www.tech-talks.eu 7 Why Growth Hacking? Liabilities of Newness & Liabilities of Smallness ---> No money for marketing & sales Quelle; https://www.cinema.de/sites/default/files/styles/cin_landscape_ 510/public/sync/cms3.cinema.de/imgdb/97/4435797.jpg?itok= GBDagwZ6
  • 8. www.tech-talks.eu Good Product-Market-Fit is the first condition for startups’ success, the second is the customer acquisition process 8 Customer Acquisition Costs (CACs) Customer Lifetime Value (CLTV) Digital Solution Quelle: https://www.wired.com/images_blogs/thisdayintech/2011/08/hp _garage_630px.jpg
  • 9. www.tech-talks.eu Try to integrate marketing into your solutions / products and into their development processes!!!! 9 Customer Acquisition Costs (CACs) Customer Lifetime Value (CLTV) Digital Solution https://www.forentrepreneurs.com/startup-killer/ Recurring Revenue Models Cross-Selling / Upselling Product Line expansion UX Lead Generation for 3rd Parties Community-Building Viral Effects Referral-Marketing Free / Freemium Open Source Strategic Partnerships Inbound-Marketing (focus on being found) Quelle: https://www.wired.com/images_blogs/thisdayintech/2011/08/hp _garage_630px.jpg
  • 10. www.tech-talks.eu Growth Hacking can be well explained with the AARRR-Framework 10 All channels Suitable and selected channels Acquisition Loop Engagement Loop Users register and interact Acquisition Activation Retention Revenue Referral Customers recommend Users pay and become customers Users remembers and come back Hack Viral Marketing Hack Conversions and Prices Hack Newsletters & Communities (Feedback) Hack Websites Users are interested Hack Landingpages / Blogs Hack Online Marketing Profitable Business Model
  • 12. www.tech-talks.eu Some well-known examples...Dropbox (1) 12 2-side referral program 2008: 100K registered users 2009: 4M registered users Quelle: https://thenextweb.com/wp-content/blogs.dir/1/files/2014/ 05/dropbox.png https://viral-loops.com/blog/wp-content/uploads/2017/09/ main-qimg-075277aad8b77b428808ae29cd2d3b18.png https://www.iconfinder.com/icons/317711/dropbox_online _storage_icon
  • 13. www.tech-talks.eu Some well-known examples...Dropbox (2) 13 Quelle: https://aem.dropbox.com/cms/content/dam/dropbox/blog/files/2 012/10/global-leaderboard21.png https://www.dropbox.com/de/help/space/campus-cup
  • 14. www.tech-talks.eu Wait...I am not in the (digital) Platform or SaaS Business! 14
  • 15. www.tech-talks.eu Hedging through own Lead User / Customer Communities 15 Focus Group Quelle: www.linkedin.com Quelle: http://www.roymorgan.com/~/media/images/products/technology%20adoption%20s egments/techsegchartplustitlegrey3.png?h=434&la=en&w=936
  • 16. www.tech-talks.eu Hedging through own company network and CEO Reputation 16 Quelle: https://www.etventure.de/speaker-vortraege-digitale-transformation/ https://www.wuv.de/marketing/otto_bildet_ueber_100_influencer_aus https://www.cio.de/a/wie-daimler-mit-working-out-loud-mitarbeiter-vernetzt,3592488 https://www.horizont.net/marketing/nachrichten/Dieter-Zetsche-Linkedin-macht-den- Daimler-Chef-zum-weltweiten-Influencer-157647
  • 17. www.tech-talks.eu Finally...do not forget: At the end it is a balanced mixture of analytics and creativity 17 https://gearycompany.com/balancing-analytics-and-creativity-in-marketing/
  • 18. www.tech-talks.eu Ihr persönlicher Ansprechpartner Fragen oder Interesse? < OMM Solutions GmbH > 18 Martin Allmendinger OMM Solutions GmbH Vor dem Lauch 19 70567 Stuttgart Germany ma@omm-solutions.de +49 (0)711 995 985 82 +49 (0)176 66 85 32 36
  • 19. www.tech-talks.eu 19< OMM Solutions GmbH > OMM Solutions GmbH Vor dem Lauch 19 70567 Stuttgart Geschäftsführer Martin Allmendinger Malte Horstmann Olaf Horstmann Kontakt Telefon: +49 711 995 985 80 E-Mail: info@omm-solutions.de Umsatzsteuer-ID: DE295716572 Sitz der Gesellschaft: Stuttgart Amtsgericht Stuttgart, HRB 749562 Impressum