1. The document discusses new technologies that traditional businesses can use to engage with customers, including blogs, wikis, podcasts, videos, widgets, RSS feeds, forums, and social networks. 2. It recommends that businesses communicate with customers through various channels to gather feedback via tools like voice threads, questionnaries, and surveys that can also be accessed via mobile phones. 3. The document promotes engaging customers through participation in sharing data, managing group activities, and business networks, as well as mobilizing customers with mobile widgets, apps, and QR codes.

1. New Technologies for the traditional commerce Wolf Hilzensauer, S a lzburg Research Viana do Castelo, November 6th, 2008

2. This project has been funded with support of the European Commission. This communication reflects the views only of the author, and the Comission cannot be held responsible for any use wich may be made of the information contained therein.

3. The world in changing Communication is no longer a one ways street ...

4. The world in changing Web 2.0 – Social Software Your customers change – from consumers to producers ... Source: http://www.labnol.org/wp/images/2007/06/web-2.0-concept.jpg

5. The world in changing Communication is a key issue ... Source: http://static.flickr.com/14/93136022_25afa7e458_o.jpg

6. ? What can you do in order to adress your customers??

7. Provide information on different levels, in different formats Let the users participate in your business Get new ideas from your customers Inform you customers about your ideas, strategies, new products, new offers, ... Let your customers give feedback and comments in your strategy Use the „language“ of your future customers Provide multiple information on multiple channels!

8. And above all ... be innovative! Source: http://www.bizextra.biz/files/images/innovation.jpg

9. New Technologies for the traditional commerce Information Communication Participation Mobilisation

10. Information Information about your business Information about your products Information about sale offerts Information about your strategy

11. Write a public diary ... Corporate blogging http://buzzmarketingfortech.blogspot.com/

12. Corporate Wikis * To co-author proposals * To communicate initiatives * To display static or dynamic information on a website * To display frequently-asked-questions (FAQs) * To facilitate online discussions of topics * To gather requirements * To get team members involved * To host an intranet or extranet site * To log client work * To log clients and contacts * To organize and manage projects * To organize events * To publish articles * To publish checklists * To publish FAQs about your products, or company * To publish operation manuals * To publish reference documentation * To record meeting notes * To record team or organization goals * To solve problems remotely * To track deadlines * To track invoices * For brainstorming

13. Corporate Podcasts Regular audio episodes Downloadable for MP3 players Often combined with other media (web) Example: Manager Tools: http://www.manager-tools.com/

14. Youtube for product presentations Video Marketing Source: http://www.youtube.com/watch?v=QFF1teNnfAc

15. Customized Widgets – Netvibes Customize a widget with all relevant information about your business. Let the customers add them to their Netvibes / iGoogle profile They will be permantently updated about all your activities.

16. Netvibes Source: http://www.netvibes.com/innovcomportal#Relationship_and_attendance_of_customers

17. But how to keep up to date and get an overview?? RSS – more than a newsletter! Source: Personal RSS-Reader (Vienna) of Wolf Hilzensauer

18. SME dealing with doorknobs ... Source: http://bd-exclusive.at/

19. Communication Communicate with your customers Let them the possibility to give feedback Let them comment on your products, strategies, Grab them as „lead users“ and provide any kind of value for your customers (e.g. club membership with discount, yearly awards, ... ).

20. Collection of feedback Old formats Forum Weblog Guestbook New formats Voice thread http://voicethread.com/ QlipMedia http://www.qlipmedia.com/

21. Multimedia Feedback Source: http://voicethread.com/

22. Questionnairs and surveys ... Surveys with a touch display or mobile! Free, open source survey software: LimeSurvey: http://www.limesurvey.org/ Online surveys: http://www.freeonlinesurveys.com/

23. Participation: Sharing Sharing data http://Drop.io http://sharethis.com/ Managing Group activities http://www.grouptivity.com/

24. Participation: Business Networks LinkedIN Xing http://www.open-business-network.com/openbn/ (german).

25. Mobilisation ... Widsets for mobile information Customize a widset and your customers will have all relevant information on their mobile phone. Make the widest downloadable through your website. The widset will be automatically installed on the mobile phone. http://www.widsets.com

26. Mobile communication Fring Skype, SIP, MSN, ICQ, Google Talk, Twitter, AIM, Video communication Daily motion, QIK

27. Mobile Networks & Communities Mobile Networks m.linkedin.com http://home.swarmteams.com

29. QR-Code QR-code: 2D Barcode Machine readable information Free to use!!! Can be interpreted by mobile phones Different formats: Text: up to 250 characters V-Cards URL Phone Numbers SMS Messages (Number+Text)

30. QR-Code QR-Code Reader available for more than 80 mobile phones! QR-code generator online and freely available QR-code for business: More Information on products Web adress of vendor or manufacturer Links to online handbooks Customer care platforms, accessible through the product Feedback about products through SMS ...

31. QR-Code in combination with ...

32. QR-code for online surveys ... Online scalable surveys Instant access for more than 5000 mobile phone types Online evaluation (research prototype)

33. Austrias most famous butt –using QR-code Source: http://www.mamk.net/?p=1463

34. Thank´s for listening ... Wolf Hilzensauer Salzburg Research Forschungsgesellschaft Jakob Haringer Str. 5, 5020 Salzburg, Austria [email_address] +43-662-2288-323