We gathered all the latest information on the conference we'll host May 25th & 26th in Rio de Janeiro with more than 40 speakers

1. 25-26 of may 2017

2. is a B2B conference dedicated to professionals that want to
enhance their understanding of the digital transformation taking place. The
conference is a unique opportunity to talk and learn about topics relevant to
most Brazilian companies. We aim at tackling issues such as big bata,
artificial intelligence or virtual reality while presenting new concepts and
possibilities that may arise in the near future.
We invited over 40 speakers from Brazil and abroad who operate in
companies and institutions of all size. The 350 people attending will have the
opportunity to meet, experiment “technological degustations”, hear from
specialists and other executives presenting business cases.
Soon, we will create other events in South America (mexico.Futuro,
santiago.Futuro...) and workshops around specific industries and verticals
such as health (saude.Futuro), energy (energia.Futuro) or advertising
(publicidade.Futuro).
2
Concept What is ?
25-26 of may 2017

3. Concept Who is behind ?
is a concept created by the three founding partners of MOX Digital. It’s the
first project from this company that focuses on digital development in Latin America.
Maria Pidner – Head of Comunication and PR
After 8 years at the Department of International Relations of the Culture Minister
in France, she moved back to Brasil to lead Institutional and International
Relations of TV Cultura. Recently, she handled Institutional Relations of GJP
Group.
Xavier Leclerc – Head of Sales
He worked more than 10 years at Google and facebook helping startups and big
companies with digital marketing. He also acted as a regular speaker at industry
events and in business schools and universities.
Olivier Mourier – Chief Operating Officer
After 4 years at BNP Paribas in France and abroad, Olivier spent the following 6
years as a consultant from banks and insurance companies on organization and
digital transformations projects.
25-26 of may 2017
3

4. Project First edition
We chose Rio de Janeiro, and Brazil, to host our first edition as the city and
country witnessed drastic changes over the last decade.
Biggest economy in Latin America, Brazil is often referred to as “the capital of
social networks” to illustrate the pace with which people adopted new behaviors.
With the World Cup and the Olympic Games, Rio epitomizes these changes
with a vivid digital ecosystem and smart city programs.
25-26 of may 2017
4

5. • Thursday 25/05 morning:
MOBILE
Brazil has the highest number of SIM cards per
inhabitant in the world (240M for a population
of 200M). With mobile being the main access
point to the Internet, we see new behaviors
creating challenges and opportunities for
newcomers and for incumbents.
• Thursday 25/05 afternoon:
TECHNOLOGY
Mobile technologies sparked new behaviors
calling for new services, providers and rules. But
much more is underway with Artificial
Intelligence, Augmented and Virtual Reality, 3D
printing or even robots.
• Friday 26/05 morning:
DATA
Data is the common denominator of all
innovation. Often spoken of but rarely
understood, one has to know how to collect
data, organize it and act on it to transform
data into more efficient decisions and actions.
• Friday 26/05 afternoon:
PEOPLE
Yet, in the end, it’s people who make decisions
and implement them. New skill sets are
needed from providers and employees while
education itself is being transformed and
announces a different future.
25-26 of may 2017
5
Project First edition: agenda

6. 6
Participants will also have access to a
main lounge where they will be able to
rest, work and meet other participants.
We will propose “technological
degustations” such as 3D impression,
drones or Virtual Reality.
VIPs will also get access to dedicated
spaces to work and rest.
The conference will mix different
formats on one main stage such as
keynotes, interviews, videos or round
tables in order to combine multiple
viewpoints from the more than 40
speakers.
Project First edition: event
25-26 of may 2017

7. The conference will be held at the hotel Prodigy Santos Dumont (GJP), where
the attendees will stay (speakers and people invited by the sponsors and the
Business Hospitality clients). Located downtown at the end of the new VLT tram,
the hotel is part of the urban renovation that Rio de Janeiro went through with
the Porto Maravilha project.
4 star hotel, the Prodigy combines business and leisure with great
convenience: it is integrated to the Santos Dumont airport and the Bossa Nova
Mall. It has one of the most beautiful view of Rio: the Marina of Glória that
combines the sugarloaf mountain with the Corcovado.
Project First edition: location
25-26 of may 2017
7

8. Mathieu de Fayet
Niantic (powered )
VP Strategic Partnerships
Sandrine Murcia
Connecthings
Managing Director
Frederic Josue
Havas Group
Executive advisor to Havas CEO
President at Uni-VR.org
Irece Kauss
BNDES
ICT Industry | Head of Dept.
Flavio Pripas
Cubo
Managing Director
Jean Neltner
fifty-five
Co-founder | Managing Director
1
3
5
2
4
6
8
Speakers Confirmed
25-26 of may 2017

9. Esteban Walther
Google
Marketing Director – Latin America
Leonardo Tristao
airbnb
Country Manager - Brazil
Gilberto Buffara
Stella Tecnologia
Founder | CEO
Isabelle Arruda Botelho
Pin People
Founder
Jean-Christophe Bonis
Oxymore Inc.
Head of Strategy & Research
7
9
11
8
10
12
Uri Adoni
JVC (Jerusalem Venture Capital)
Partner
9
Speakers Confirmed
25-26 of may 2017

10. Cecile Paillard
AXA Seguros
COO - Brazil
Marcos del Valle
Jüssi
Managing Partner
Natacha Volpini
Heineken
Head of Digital & Content - Brazil
Rafael Parente
Aondê
Founder | Director
Paulo Protásio
Associação Comercial do Rio de Janeiro
President
Abdel Bounane
Bright
Founder
17
13
15
18
14
16
10
Speakers Confirmed
25-26 of may 2017

11. Luiz Felipe Barros
Digital stars
Founder | CEO
Ricardo Leite
BlaBlaCar
Country Manager - Brazil
Katia Wille
Artist
Felipe Continentino
Queremos
Co-founder | COO
Lia Vicente
Linkedin
Head of LTS Marketing - Latin America
Olivier Goulon
Gamned (programmatic ad)
Founder | Managing Director
23
19
21
24
20
22
11
Speakers Confirmed
25-26 of may 2017

12. Thais Fischberg
Mastercard
Digital Payments & Labs
Herman Bessler
Templo | Malha | Journey
Founder
LaShada DiCosmo
Faber Novel
Managing Director | Americas
Fabrício Biondo
PSA Group
VP Communications & Digital | Latin America
26
28
25
27
29
Flavia Avila
InBehavior Lab
Founder
30
Natalie Witte
Lawyer
Specialized in startups
12
Speakers Confirmed
25-26 of may 2017

13. Marcos Leite
OLX
Chief Commercial Officer
31
33
35
34
Jaime Müller
SAP
SVP Sales of Strategic Industries
Maisa Penha
IBM
IA Watson Delivery Leader
32
Andre Lima Cardoso Miceli
FGV Rio
Professor & Coordinator | MBA Digital
Marketing
36
Flavia Rosario
Waze
Head of Marketing | Brazil
Cyrille Reboul
Webedia
Managing Director | Brazil
13
Speakers Confirmed
25-26 of may 2017

14. 37 38
Name to be confirmed
CRITEO
Position to be confirmed
Name to be confirmed
SPRINKLR
Position to be confirmed
14
Speakers Confirmed
25-26 of may 2017

15. Antoine Bordes
Facebook
Research Scientist on
Artificial Intelligence
Eugenie Rives
Google X - Robotics
(Alphabet)
General Manager
Jan Rezab
SocialBakers
Founder
15
Ali Tufan Koc
GQ – Conde Nast
Editor
Alina Suslova
Skolkovo Foundation
Head of Special Projects
Alberto Hernando de Castro
SThAR
Founder & CEO
Speakers To be confirmed
25-26 of may 2017

16. • Thursday 25/05 morning: MOBILE
• Thursday 25/05 afternoon: TECHNOLOGY
Agenda 2 days of conference
Time Content
08:30 Inscriptions & Welcome Coffee
09:30 How .Futuro tackles the future and the challenges it sees for companies.
09:40 What are the main trends shaping the future?
10:00 The reality of digital today in Brazil and in Latin America.
10:30 Networking Coffee
11:00 Mobile is changing the relation with clients
11:50 Vídeo
11:55 Why companies need to craft a mobile strategy and what does it imply?
12:30 Lunch break
Friday
25th of
may
Mobile
empowered
clients
12:30 Lunch break
13:30 Introduction from a Sponsor
13:35
The 8 technologies that will dominate: Augmented Reality (AR), Robots, Drones, Artifical
Intelligence (AI), Internet of things, BlockChain, Virtual Reality (VR) and 3D printing
13:45 Deep dive of on 3 technologies: AR, AI & VR
14:25 Vídeo
14:30 How artists and the art world manage to absorb technologies?
15:00 Networking Coffee
15:30 New tools changing the advertising market and marketing
16:15 Vídeo
16:20 Video content is taking over digital advertising
16:50 Roundtable on how to leverage digital to fuel growth?
17:30 Closing remarks from our Master Sponsor
17:45 End of day 1
Friday
25th of
may
Technology is
shaking
companies and
business models
25-26 of may 2017
16

17. Agenda 2 days of conference
• Friday 26/05 morning: DATA
• Friday 26/05 afternoon: PEOPLE
09:00 Networking Coffee
09:30 Too much big data? An experienced take on analytics and its impact through case studies
10:10 Big data opens the era of cognitive computing
10:45 Big data for companies: how to benefit from it?
11:00 Networking Coffee
11:30 A vision of Rio through numbers
11:45 How data reshape the world: smart cities
12:05 Vídeo
12:10 Data vs Creativity: how the entertainment industry is changing
12:30 Lunch break
Sexta 26
de maio
Data should fuel
changes and
create efficiencies
12:30 Lunch break
13:45 Introduction from a Sponsor
13:50 New skills, new roles and new organizations: how do companies adapt?
14:15 Chief Digital Officer: perspectives on a new phenomenon
14:40 Video
14:45 Round table on how to attract and retain talents
15:30 Networking Coffee
16:00 Tools and ideas creating new work relations + Video
16:15 Education nurtures the future and digital is changing the game
17:00 Final conclusions
17:15 End of day 2
Sexta 26
de maio
People are key to
unlock the
potential of digital
25-26 of may 2017
17

18. OBRIGADO
www.riofuturo.com
maria.futuro@moxdigital.com.br
xavier.futuro@moxdigital.com.br
olivier.futuro@moxdigital.com.br