Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Challenging the giants

3,389 views

Published on

EVP Frode Eilertsen spoke about Schibsted's digital transformation and our way forward at the Media Business conference in Oslo.

Schibsted, Google and Facebook were all invited to speak at the recent conference in Oslo, where the main theme was: “Swimming with the sharks” – on how the competition from global giants like Facebook and Google influence the media business.
Frode Eilertsen, Schibsted Media Group's EVP for Strategy and Digital Transformation, outlined our powerful effort into technology and advanced data analytics, and how we aim to build national ecosystems that have the potential to compete with Google and Facebook.

  • DOWNLOAD THI5 BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Challenging the giants

  1. 1. THE FUTURE IS NOW
  2. 2. CHALLENGING THE GIANTS FRODE EILERTSEN EVP Strategy and Digital Transformation
  3. 3. MEDIA BUSINESS 2014-2018 3 TONIGHTS MATCH! vs. ..and more!
  4. 4. MEDIA BUSINESS 2014-2018 4
  5. 5. WE ARE A GLOBAL GIANT ~200 MILLION ~20 BILLION ~1,000 MEDIA BUSINESS 2014-2018 5
  6. 6. NEED FOR SPEED! MEDIA BUSINESS 2014-2018 6
  7. 7. OUR DIGITAL TRANSFORMATION
  8. 8. 200 MILLION USERSWORLDWIDE MEDIA BUSINESS 2014-2018 8 Target: A global leader in Online Classifieds Providing smart services for everyday living Building world class digital media houses
  9. 9. BUILDING A NEW FOUNDATION MEDIA BUSINESS 2014-2018 9 Schibsted Digital Transformation Strategy SPiD ADA Technology Product Sales
  10. 10. BUILDING A NEW FOUNDATION MEDIA BUSINESS 2014-2018 10 Schibsted Digital Transformation Strategy SPiD ADA Technology Product Sales
  11. 11. BUILDING A NEW FOUNDATION MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM MEDIA BUSINESS 2014-2018 11 NEW ADVERTISING SOLUTIONS USERS (SPID) DATA ANALYTICS TECH DEVELOPMENT
  12. 12. SPID: SCHIBSTED PAYMENT & ID MEDIA BUSINESS 2014-2018 12 MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM NEW ADVERTISING SOLUTIONS USERS (SPID) DATA ANALYTICS TECH DEVELOPMENT USER PROFILE PAYMENT SINGLE SIGN-ON 1-CLICK PURCHASE P2P PAYMENT IN-AD PURCHASE
  13. 13. ADVANCED DATA ANALYTICS B2C sales & advertising $$ MEDIA BUSINESS 2014-2018 13 MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM NEW ADVERTISING SOLUTIONS TECH DEVELOPMENT USERS (SPID) DATA ANALYTICS Personalized user services Targeted advertising
  14. 14. COMMON TECHNICAL PLATFORM LOCAL INNOVATION MEDIA PLATFORM CLASSIFIEDS PLATFORM MEDIA BUSINESS 2014-2018 14 MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM NEW ADVERTISING SOLUTIONS TECH DEVELOPMENT COMMON PLATFORM (ANALYTICS – IDENTITY – ADVERTISING – UX) USERS (SPID) DATA ANALYTICS
  15. 15. BUILDING A NEW FOUNDATION MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM MEDIA BUSINESS 2014-2018 15 NEW ADVERTISING SOLUTIONS DATA ANALYTICS USERS (SPID) TECH DEVELOPMENT
  16. 16. NOW WHAT?
  17. 17. THE WEB HAS BEEN ABOUT GREAT SOLUTIONS FOR THE MASSES MEDIA BUSINESS 2014-2018 17
  18. 18. THE WEB HAS BEEN ABOUT GREAT SOLUTIONS FOR THE MASSES MEDIA BUSINESS 2014-2018 18
  19. 19. NEW GAME – GLOCAL SCALE MEDIA BUSINESS 2014-2018 19 SPID ADVANCED ANALYTICS TECH PLATFORMS GLOBAL SCALE FREQUENCY & REACH IDENTITY DATA LOCAL SCALE
  20. 20. MEDIA BUSINESS 2014-2018 20 1.2 MILLION TRANSACTIONS 2.26 MILLION VERIFIED USERS
  21. 21. WE CAN BUILD AN ECOSYSTEM OF THE BREADTH AND DEPTH OF THE GLOBAL GIANTS MEDIA BUSINESS 2014-2018 21
  22. 22. COMBINED, A SCHIBSTED ECOSYSTEM CAN BUILD A USER PROFILE THAT EVEN SURPASSES THE GLOBAL GIANTS  Local content  Shopping intent  Personal finance MEDIA BUSINESS 2014-2018 22
  23. 23. BUILDING WORLD-CLASS DIGITAL MEDIA HOUSES
  24. 24. BUILDING WORLD-CLASS DIGITAL MEDIAHOUSES MEDIA BUSINESS 2014-2018 24 vs.  Rapid transformation – working digitally and driven with product, sales and marketing  Increasing the number of subscribers; subscription revenues are higher than ever  VERY active SPiD users  Leading the creation of the media of tomorrow
  25. 25. MEDIA BUSINESS 2014-2018 25 >400 per day >10 per day >1 login ever > no logins
  26. 26. ATTRACTINGA NEWGENERATION OF SUBSCRIBERS MEDIA BUSINESS 2014-2018 26
  27. 27. THE NEW DIGITAL SUBSCRIBERS ARE ENGAGED AND STAYING WITH US MEDIA BUSINESS 2014-2018 27 88 87 86 85 84 83 82 81 80 79 83,77% 82,13% 86,94% 2nd Invoice 3rd Invoice 4th Invoice
  28. 28. MEDIA BUSINESS 2014-2018 28
  29. 29. MEDIA BUSINESS 2014-2018 29
  30. 30. MEDIA BUSINESS 2014-2018 30
  31. 31. MEDIA BUSINESS 2014-2018 31
  32. 32.  On track to reach 3-5x volume growth  Number of private advertisers is doubled  Traffic and share of logged in SPiD users increased  No negative effect on ad quality MEDIA BUSINESS 2014-2018 32 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Jan Feb Mar Apr Mai Jun Jul Aug Sep Okt Nov Des 2010 2011 2012 2013 2014
  33. 33. AND THIS IS JUST THE BEGINNING…  Simple – no friction MEDIA BUSINESS 2014-2018 33  Social - trust  Personal - relevant Todays marketplace Anbefalt innehold Social network functionality
  34. 34. NEW ADVERTISING PRODUCTS
  35. 35. FROM A GREAT ADVERTISING OFFER… MEDIA BUSINESS 2014-2018 35
  36. 36. …TO COVERING THE ENTIRE CUSTOMER CYCLE MEDIA BUSINESS 2014-2018 36 BROAD REACH TARGETED REACH CONVERSION CROSS-SELL ”LOOK-ALIKE”
  37. 37. …TO COVERING THE ENTIRE CUSTOMER CYCLE MEDIA BUSINESS 2014-2018 37 BROAD REACH TARGETED REACH CONVERSION CROSS-SELL ”LOOK-ALIKE” Total Schibsted reach SPiD based segments Mobile and cross-device Self service
  38. 38. TOGETHERWE WILL CHALLENGE THE SHARKS! Data-driven products (users) MEDIA BUSINESS 2014-2018 38 SPID ADVANCED ANALYTICS TECH PLATFORMS GLOBAL SCALE FREQUENCY & REACH IDENTITY DATA Data-driven products (advertisers) Transforming print Moving Pictures
  39. 39. THE FUTURE IS NOW

×