Presentation of the conference we organize in Rio de Janeiro on may 25th & 26th: 2 days with over 40 speakers to help executives who deal with digital transformation understand what is at stake and learn from their peers.

1. 25-26 of may 2017

2. Concept What is ?
is a series of conferences organized by MOX Digital and aims
at highlighting how digital is creating new business opportunities and
one of the main forces shaping the future.
Focusing on specific examples and case studies, our conferences will
lay stress on new behaviors and on how to benefit from these, while
preparing for the next ones coming.
We invite renowned speakers and professionals in order to understand
precisely and concretely what is changing in society and for
established and new companies
We want to go beyond the obvious and the too-often-used-but-rarely-
understood expressions such as big data, digital transformation or
virtual reality and present new concepts that are arising.
25-26 of may 2017

3. Concept What is ?
25-26 of may 2017
Who should attend the event?
We mainly think of executives from the corporate and institutional
world and entrepreneurs who tackle on a daily basis the changes
related to digital and who want to meet and hear about how others and
experts face theses.
The event is also aimed at journalists, investors or teachers who are
interested in these topics.

4. Concept Who is behind ?
Dias 25-26 de maio 2017
is a concept created by the three founding partners of MOX Digital. It’s the
first project from this company that focuses on digital development in Latin America.
Maria Pidner – Head of Comunication and PR
After 8 years at the Department of International Relations of the Culture Minister
in France, she moved back to Brasil to lead Institutional and International
Relations of TV Cultura. Nowadays, She handles Institutional Relations of GJP
Group.
Xavier Leclerc – Head of Sales
He worked more than 10 years at Google and facebook helping startups and big
companies with digital marketing. He also acted as a regular speaker at industry
events and in business schools and universities.
Olivier Mourier – Chief Operating Officer
After 4 years at BNP Paribas in France and abroad, Olivier spent the following 6
years as a consultant from banks and insurance companies on organization and
digital transformations projects.

5. Project First edition
We chose Rio de Janeiro, and Brazil, to host our first edition as the city and country
witnessed drastic changes over the last decade.
Biggest economy in Latin America, Brazil is often referred to as “the capital of
social networks” to illustrate the pace with which people adopted new behaviors.
With the World Cup and the Olympic Games, Rio epitomizes these changes with a
vivid digital ecosystem and smart city programs.
25-26 of may 2017

6. The conference will be held in the amphitheater of the Museu do Amanhã.
Designed by architect Diego Calatrava, the museum was built on Pier Mauá and is
a symbol of the urban renovation project called “Porto Maravilha” that happened in
the center of Rio. The museum opened in 2015.
The institution wants to highlight the changes and future possibilities of mankind,
which echoes the ambition of .
Production of the event will be done by Rock Communications and the CCFB
(Câmara de Cómercio França Brasil).
25-26 of may 2017
Project First edition

7. Mathieu de Fayet
Niantic (powered )
VP Strategic Partnerships
Sandrine Murcia
Connecthings
Managing Director
Frederic Josue
Havas Group
Executive advisor to Havas CEO
President at Uni-VR.org
Irece Kauss
BNDES
ICT Industry | Head of Dept.
Flavio Pripas
Cubo
Managing Director
Jean Neltner
fifty-five
Co-founder | Managing Director
Speakers Confirmed
25-26 of may 2017

8. Esteban Walther
Google
Marketing Director - Latin America
Leonardo Tristao
airbnb
Country Manager - Brazil
Gilberto Buffara
Stella Tecnologia
Founder | CEO
Isabelle Arruda Botelho
Pin People
Founder
Cyrille Reboul
Webedia
Managing Director - Brazil
Jean-Christophe Bonis
Oxymore Inc.
Head of Strategy & Research
Speakers Confirmed
25-26 of may 2017

9. Cecile Paillard
AXA Seguros
COO - Brazil
Carlos del Valle
Jüssi
Managing Partner
Natacha Volpini
Heineken
Head of Digital & Content - Brazil
Rafael Parente
Aondê
Founder | Director
Natalie Witte
Lawyer
Legal advisor specialized in startups
Abdel Bounane
Bright
Founder
Speakers Confirmed
25-26 of may 2017

10. Luiz Felipe Barros
Digital stars
Founder | CEO
Ricardo Leite
BlaBlaCar
Country Manager - Brazil
Katia Wille
Artist
Felipe Continentino
Queremos
Co-founder | COO
Lia Vicente
Linkedin
Head of LTS Marketing - Latin America
Olivier Goulon
Gamned (programmatic ad)
Founder | Managing Director
Speakers Confirmed
25-26 of may 2017

11. Frederico Lacerda
21212
Co-founder | VP Strategic Partnerships
Herman Bessler
Templo | Malha | Journey
Founder
Dominique Piotet
Faber Novel
CEO - Americas
Fabrício Biondo
PSA Group
VP Communications & Digital - Latin America
Speakers Confirmed
25-26 of may 2017

12. Antoine Bordes
Facebook
Research Scientist on
Artificial Intelligence
Thomas Crampton
Ogilvy & Mather
Global Managing Director
Eugenie Rives
Google X - Robotics
(Alphabet)
General Manager
Companies and institutions we are talking to
25-26 of may 2017
Speakers To be confirmed

13. • Thursday 25/05 morning:
MOBILE
Brazil has the highest number of SIM cards per
inhabitant in the world (240M for a population
of 200M). With mobile being the main access
point to the Internet, we see new behaviors
creating challenges and opportunities for
newcomers and for incumbents.
• Thursday 25/05 afternoon:
TECHNOLOGY
Mobile technologies sparked new behaviors
calling for new services, providers and rules. But
much more is underway with Artificial
Intelligence, Augmented and Virtual Reality, 3D
printing or even robots.
Agenda 2 days of conference
• Friday 26/05 morning:
DATA
Data is the common denominator of all
innovation. Often spoken of but rarely
understood, one has to know how to collect
data, organize it and act on it to transform
data into more efficient decisions and actions.
• Friday 26/05 afternoon:
PEOPLE
Yet, in the end, it’s people who make decisions
and implement them. New skill sets are
needed from providers and employees while
education itself is being transformed and
announces a different future.
25-26 of may 2017

14. • Thursday 25/05 morning: MOBILE
• Thursday 25/05 afternoon: TECHNOLOGY
Agenda 2 days of conference
25-26 of may 2017
Time Content
08:30 Inscriptions & Welcome Coffee
09:30 How .Futuro tackles the future and the challenges it sees for companies.
09:40 What are the main trends shaping the future?
10:00 The reality of digital today in Brazil and in Latin America.
10:30 Networking Coffee
11:00 Mobile is changing the relation with clients
11:50 Vídeo
11:55 Why companies need to craft a mobile strategy and what does it imply?
12:30 Lunch break
Friday
25th of
may
Mobile
empowered
clients
12:30 Lunch break
13:30 Introduction from a Sponsor
13:35
The 8 technologies that will dominate: Augmented Reality (AR), Robots, Drones, Artifical
Intelligence (AI), Internet of things, BlockChain, Virtual Reality (VR) and 3D printing
13:45 Deep dive of on 3 technologies: AR, AI & VR
14:25 Vídeo
14:30 How artists and the art world manage to absorb technologies?
15:00 Networking Coffee
15:30 New tools changing the advertising market and marketing
16:15 Vídeo
16:20 Video content is taking over digital advertising
16:50 Roundtable on how to leverage digital to fuel growth?
17:30 Closing remarks from our Master Sponsor
17:45 End of day 1
Friday
25th of
may
Technology is
shaking
companies and
business models

15. Agenda 2 days of conference
• Friday 26/05 morning: DATA
• Friday 26/05 afternoon: PEOPLE
25-26 of may 2017
09:00 Networking Coffee
09:30 Too much big data? An experienced take on analytics and its impact through case studies
10:10 Big data opens the era of cognitive computing
10:45 Big data for companies: how to benefit from it?
11:00 Networking Coffee
11:30 A vision of Rio through numbers
11:45 How data reshape the world: smart cities
12:05 Vídeo
12:10 Data vs Creativity: how the entertainment industry is changing
12:30 Lunch break
Sexta 26
de maio
Data should fuel
changes and
create efficiencies
12:30 Lunch break
13:45 Introduction from a Sponsor
13:50 New skills, new roles and new organizations: how do companies adapt?
14:15 Chief Digital Officer: perspectives on a new phenomenon
14:40 Video
14:45 Round table on how to attract and retain talents
15:30 Networking Coffee
16:00 Tools and ideas creating new work relations + Video
16:15 Education nurtures the future and digital is changing the game
17:00 Final conclusions
17:15 End of day 2
Sexta 26
de maio
People are key to
unlock the
potential of digital

16. Dias 25-26 de maio 2017
OBRIGADO
maria.futuro@moxdigital.com.br
xavier.futuro@moxdigital.com.br
olivier.futuro@moxdigital.com.br