SlideShare a Scribd company logo
B2B’s Brave New World: Top Game
Changers For Performance
Marketers
#B2BMX
Buyers continue to favor “S.I.M content”
(short, interactive, mobile-friendly)
87% interactive/visual content
86% mobile-friendly content
92% shorter formats
The content experience needs to change
1. Rethink content organization
By industry
(64%)
By business
role (67%)
2. Make content easier to access
58% want related
content packaged
together
3. Make content easier to consume
71%
want single-click
access and fewer
forms
4. Add some star power
87%
give credence to
content that features
industry influencers
#B2BMX
Shifting Priorities
#B2BMX
 Marketers still prioritize demand gen and allocate more budget
 Those citing 20%+ increases declined from 38% in 2016, to 33% this year
 Those indicating budget decline increased to 13%
Budgets Increasing, But At Slower Rate
#B2BMX
 88% say ability to measure and analyze marketing impact is top priority
 92% either already actively measuring campaign attribution and influence
or are planning to do so this year
The Age Of Attribution & Analytics
#B2BMX
 Nearly 1/3 of marketers now measured directly on pipeline
influence
Moving Beyond MQLs To Show Impact
#B2BMX
ABM Ranks At The Top Of Tools To Deploy
#B2BMX
ABM Toolkit Also Expanding
#B2BMX
Aligning ABM With Demand Gen Goals
#B2BMX
Closing The Deal
#B2BMX
Increased Focus On Engagement’s Last Mile
Increased Focus On Engagement’s Last Mile
#B2BMX
General Information
Get Social
Hashtag:
#B2BMX
Follow:
@Content2Convert &
@DG_Report
WiFi
Network ID:
Fairmont_Meeting
Password:
B2BMX
DOWNLOAD THE APP!
app.b2bmarketing.exchange
#B2BMX
The Marketplace
Visit all sponsor booths for a chance
to win one of the following prizes:
iPad Pro
$300 Amazon Gift Card
Amazon Echo
$100 Zappos Gift Card
(3) $50 Amazon Gift Cards
*INCLUDED IN YOUR #B2BMX BACKPACK
MARKETPLACE PASSPORT
#B2BMX
#B2BMX
 15-Minute sessions with
top experts.
 Booths #508 and #510
located in the
Marketplace.
 Walk-Ins accepted
B2BMXpert Bar • Laura Ramos, Forrester Research, Inc.
• Jason Stewart, ANNUITAS
• Phyllis Davidson, SiriusDecisions
• Rebecca Lieb, Conglomotron
• Jason Hekl, Hekl Coaching & Consulting
• Dana Harder, Content4Demand
• Meghan Durett, BlueBird Strategies
• Martin Carr, Bulldog Solutions
• Jill Rowley, #SocialSelling
• Mary Shea, Forrester
• Nancy Nardin, Smart Selling Tools Inc.
• Lee Odden, TopRank Marketing
#B2BMX
www.quarry.com/b2bmx17
Keynote Inks
#B2BMX
Visit them in the foyer near the
registration or donote here:
http://dg-r.co/Donate-K9s
#B2BMX GIVES BACK
#B2BMX
12:40 PM // PALOMINO 2
Top 5 Social Media Metrics Your CMO
Wants to See…And How to Track Them
Lunch & Learns
12:40 PM // PALOMINO 3
Content And The Art Of Personalization
For ABM Strategies
Thanks to our sponsors
#B2BMX
THANK YOU!

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