The document discusses Second City Works, which serves 1 million theater guests and 15,000 students annually, and partners with over 600 organizations for employee insights and training programs. It emphasizes the importance of collaborating with customers to create engaging B2B messaging. The piece invites organizations to observe their audience dynamics and encourages creativity and expression in their storytelling.

1. #B2BMX
Collaborating with your
customers
To Create B2B Messaging That’s Not
2Boring2Care

2. #B2BMX
A year in the life of Second City
1 Million guests
come to our theaters
15,000 students
come through our training centers
Over 600 leading organizations
rely on Second City Works for employee
insights, learning & development programs,
branded content and meetings & events

3. #B2BMX
Warm up

4. #B2BMX
Look Familiar?
Observe Insights Ideas Audience

5. #B2BMX
Audience
Observe Insights
Ideas

6. #B2BMX
Check your listening

7. #B2BMX
Create from
abundance

8. #B2BMX
Fail more

9. #B2BMX
Start with your
own story

10. #B2BMX
www.secondcityworks.com

11. #B2BMX