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Killer Content In The Trenches: An Insider’s Look At B2B’s Top Campaigns

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PANEL: Alex Schutte of Paycor, Alicia Esposito of Demand Gen Report, Amanda Fildes of Grant Thornton LLP, Colman Murphy of Xerox

http://b2bmarketing.exchange

Published in: Marketing
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Killer Content In The Trenches: An Insider’s Look At B2B’s Top Campaigns

  1. 1. #B2BMX An Insider’s Look At B2B’s Top Campaigns Killer Content In The Trenches:
  2. 2. #B2BMX Our Panelists Amanda Fildes Director, Content & Editorial Strategy, Grant Thornton Alex Schutte Principal Digital Marketing Strategist, Paycor Colman Murphy VP, Digital & Customer Marketing, Xerox
  3. 3. #B2BMX Inside the content marketing machine…
  4. 4. #B2BMX Building the plan…
  5. 5. #B2BMX Tasks, timelines and processes…
  6. 6. #B2BMX The final products…
  7. 7. #B2BMX Grant Thornton Core Content Hub
  8. 8. #B2BMX Thought Leadership Social Engagement Q&As
  9. 9. #B2BMX SlideShares
  10. 10. #B2BMX Paycor Interactive Product Picker
  11. 11. #B2BMX Salary Calculator
  12. 12. #B2BMX Xerox Research E-book
  13. 13. #B2BMX “Snackable” Infographics Blogs
  14. 14. #B2BMX Promotion and amplification…
  15. 15. #B2BMX Results and lessons learned…
  16. 16. #B2BMX Thank you! Amanda Fildes Director, Content & Editorial Strategy, Grant Thornton Alex Schutte Principal Digital Marketing Strategist, Paycor Colman Murphy VP, Digital & Customer Marketing, Xerox
  17. 17. #B2BMX

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