Unicorn Growth Strategies Of Slack, Zendesk & Salesforce

•Download as PPTX, PDF•

0 likes•2,985 views

The document discusses strategies for modern marketing organizations, focusing on best practices from companies like Slack, Zendesk, and Salesforce. It covers topics such as building a customer-centric organization, optimizing the marketing funnel, content marketing across channels, brand campaigns, testing, and building personality into products and brands. The overall strategies are geared towards helping companies scale through an integrated approach to marketing, sales, and customer success.

Business

Strategies from
Slack, Zendesk
& Salesforce
UNICORN GROWTH STRATEGIES
Bill Macaitis
Macaitis Advisory
bmacaitis@gmail.c
om

MY BACKGROUND
linkedin.com/in/bmacaitisMacaitis Advisory
B2C
B2B
Advisor

CUSTOMER CENTRIC
linkedin.com/in/bmacaitisMacaitis Advisory
“I’ve already recommended
your service to probably 20
or 30 colleagues”.

NPS & CSAT
linkedin.com/in/bmacaitisMacaitis Advisory

MULTI-TOUCH
ATTRIBUTION
linkedin.com/in/bmacaitisMacaitis Advisory

PRICING
linkedin.com/in/bmacaitisMacaitis Advisory

CONTENT MARKETING
CHANNELS
Display Retargeting Website Email SEM SEO Facebook Twitter
Qualified Leads
Bottom
Top
Mid
linkedin.com/in/bmacaitisMacaitis Advisory

linkedin.com/in/bmacaitisMacaitis Advisory
PODCASTS

IN PRODUCT MESSAGING
linkedin.com/in/bmacaitisMacaitis Advisory

CAMPAIGNS
linkedin.com/in/bmacaitisMacaitis Advisory

CUSTOMER STORIES
linkedin.com/in/bmacaitisMacaitis Advisory

TEST, TEST, TEST
linkedin.com/in/bmacaitisMacaitis Advisory

MINIMIZE FRICTION VIA
CREDITS
linkedin.com/in/bmacaitisMacaitis Advisory

REVERSE IP & ABM
linkedin.com/in/bmacaitisMacaitis Advisory

BRANDS WITH
PERSONALITY
linkedin.com/in/bmacaitisMacaitis Advisory

PERSONALITY IN YOUR
PRODUCT
linkedin.com/in/bmacaitisMacaitis Advisory

HAVE FUN
linkedin.com/in/bmacaitisMacaitis Advisory

SEO
linkedin.com/in/bmacaitisMacaitis Advisory

THANK YOU!
Macaitis Advisory
Bill Macaitis
bmacaitis@gmail.com
linkedin.com/in/bmacaitisMacaitis Advisory

The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later. Experts from DXC Technology, Engagio, and LinkedIn will discuss: • Why Account-Based Marketing has become essential if you're in B2B marketing and sales • How you can get started with Account- Based Marketing today (it's easier than you think) • A step-by-step blueprint for running the best Account-Based Marketing plays

Smart Cow Marketing Feature Presentation

Smart cow marketing

Why We Automate: Observations from billions of customer interactions

MediaPost

From machine learning to natural language processing to artificial intelligence, brands can invest in an open space of technologies and scale marketing efforts like never before. Yet while automation enables marketers to move faster, think bigger, and dive deeper, we should take a moment to remember the why and the who. Vicky Ge shares her observations on innovations in automation, marketing at scale, and the human on the other side of the inbox.

B2B Seo Tactics - Alex MacLennnan

InBlackandWhite

B2B SEO considerations

Jon Quinton

A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea Disclaimer: this content is taken from numerous sources on slideshare and aoAsh Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works. I highly recommend you check out Ash's slideshare: http://www.slideshare.net/ashmaurya About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves. If you are interested to know what we do, here some more info: http://www.inmarketingwetrust.com.au/services/

Get Over It...Your Customers Don’t Care About You: Lenovo’s Intent- Driven Di...

G3 Communications

Leveraging Analytics to Deliver Value

Marketo

To succeed in the Engagement Economy, marketers will need to recalibrate to deliver value, not volume, for their customers - listening, learning and leveraging customer insights to drive personalized experiences at scale. Join guest Forrester Research Senior Analyst, Allison Snow, and Marketo’s Director of Product Marketing, Adrienne Whitten, to learn how to: - Leverage analytics to determine the right mix of campaigns - Turn marketing insights into engagement - Learn best practices to deliver the most valuable marketing campaigns

Marketing B2B Telco: Six Steps to Help You Succeed in 2018

LinkedIn Social Selling Breakfast - San Francisco

LinkedIn Sales Solutions

LinkedIn Company Pages 101

There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business. LinkedIn Company Pages 101 will help you learn: • The basics of setting up a LinkedIn Company Page and publishing updates • How to navigate your analytics dashboard • What content gets the most engagement • How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page

Emarsys Breakfast Presentation

MediaPost

Today, it’s big data, machine learning, and artificial intelligence (AI) that have taken the spotlight as the new tools of highly effective marketing teams. The results are highly personalized, real-time consumer “experiences” that are significantly lower in cost than traditional high-expenditure campaigns. With these tools, every single interaction a prospect or consumer has with a product, whether through a website, email, or social interaction, is tracked and recorded for future optimization. Machine learning algorithms can collect this data in real time, and immediately personalize experiences unique to each visitor, eliminating the need for static profiles based on outdated or grouped data sets. With this newfound wealth of data, and efficient processes in place, marketing teams can focus on identifying strategies to effectively use this technology to optimize operations and output. Without a well-planned strategy, machine learning can simply become a cog inside a big machine, and AI can become just another wasted expenditure instead of a highly advanced resource. This is not the time or place to jump into processes without considering goals, so marketers need to take the time to contemplate the ideal outcomes and plan accordingly.

Using Data to Create Killer Lead Gen Strategies

OrientationMarketing

Orientation Marketing and Leadinfo's keynote on B2B lead generation at the B2B Marketing Expo 2021. How to set up an account-based marketing campaign. Pointers to create data led LinkedIn campaigns. Share tips as to how to create timely personalised email flows using data. The importance of reporting and suggestions to best track the success of your campaigns. More here: https://www.orientation.agency/insights/data-to-create-lead-gen-strategies

Achieving Success with Account Based Selling

Nicole Terzic

SEO Habits of World Class Companies - May 13, 2014

DemandWave

Big Data Day: How AI is Transforming B2B Sales and Marketing

LeadCrunch

Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller

LinkedIn Sales Solutions

Best digital marketing agency

godigital5

How to Use LinkedIn to Transform your B2B Marketing

DigitalMarketingShow

Hunt Search Gets The Credit

Bill Hunt

Radiate B2B - Getting started with ABM technology platforms

Riaz Kanani

Unicorn Growth Secrets

SaaStock

Keynote: How to Supercharge Your PPC Career

Hanapin Marketing

Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.

What's hot

Sales Navigator Product Enhancements Q1 2016

LinkedIn Sales Solutions

Social Selling 101: Get the Fundamentals Right

LinkedIn Sales Solutions

Social Selling Roadshow, London Part 2 of 2 - Hallmarks of Social Seller ...

LinkedIn Sales Solutions

Guide to Digital Marketing Audit

Otori Emmanuel

Startup Marketing Tips on How to Get New Visitors Cheaply

In Marketing We Trust

Get Over It...Your Customers Don’t Care About You: Lenovo’s Intent- Driven Di...

G3 Communications

Leveraging Analytics to Deliver Value

Marketo

Marketing B2B Telco: Six Steps to Help You Succeed in 2018

LinkedIn Social Selling Breakfast - San Francisco

LinkedIn Sales Solutions

LinkedIn Company Pages 101

Emarsys Breakfast Presentation

MediaPost

Using Data to Create Killer Lead Gen Strategies

OrientationMarketing

Achieving Success with Account Based Selling

Nicole Terzic

SEO Habits of World Class Companies - May 13, 2014

DemandWave

Big Data Day: How AI is Transforming B2B Sales and Marketing

LeadCrunch

Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller

LinkedIn Sales Solutions

Best digital marketing agency

godigital5

How to Use LinkedIn to Transform your B2B Marketing

DigitalMarketingShow

Hunt Search Gets The Credit

Bill Hunt

Radiate B2B - Getting started with ABM technology platforms

Riaz Kanani

What's hot (20)

Sales Navigator Product Enhancements Q1 2016

Social Selling 101: Get the Fundamentals Right

Social Selling Roadshow, London Part 2 of 2 - Hallmarks of Social Seller ...

Guide to Digital Marketing Audit

Startup Marketing Tips on How to Get New Visitors Cheaply

Get Over It...Your Customers Don’t Care About You: Lenovo’s Intent- Driven Di...

Leveraging Analytics to Deliver Value

Marketing B2B Telco: Six Steps to Help You Succeed in 2018

LinkedIn Social Selling Breakfast - San Francisco

LinkedIn Company Pages 101

Emarsys Breakfast Presentation

Using Data to Create Killer Lead Gen Strategies

Achieving Success with Account Based Selling

SEO Habits of World Class Companies - May 13, 2014

Big Data Day: How AI is Transforming B2B Sales and Marketing

Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller

Best digital marketing agency

How to Use LinkedIn to Transform your B2B Marketing

Hunt Search Gets The Credit

Radiate B2B - Getting started with ABM technology platforms

Similar to Unicorn Growth Strategies Of Slack, Zendesk & Salesforce

Unicorn Growth Secrets

SaaStock

Keynote: How to Supercharge Your PPC Career

Hanapin Marketing

Website Designing

Metasense Marketing

Has marketing killed the salesman star?

Laura Farbo

Has Marketing Killed the Salesman Star?

Laura Farbo

AGI Digital Marketing

pooja agicdc

Corporate Training For corporate, AGI conducts Full fledged training on SEO and Digital Marketing. In class Training Premier SEO and Digital Marketing training program, where in trainees will get complete knowledge on SEO and Digital Marketing with ssshands on experience. Weekend Training For corporate, AGI conducts Weekend training on SEO and Digital Marketing. Campus Learning Under campus learning program, AGI provides End to End Corporate training on SEO and Digital Marketing to students who are their pursuing graduation.

Digital Marketing

pooja agicdc

Internet marketing dave morse - august 2010 - public

Dave Morse

An Anatomy of a Digital Audit (Digital Marketing Audit)

Tim Bourgeois

Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.

Agency Partner Programs: Generating data-driven marketing plans with AI

Growth Channel

2014 Inbound Marketing Benchmark Survey: Trends by Company Size

Courtney Caldwell, MBA

Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating more omni-channel and modern marketing techniques to help drive business forward. Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)

DMC 2015 | Mikayıl Hacıyev - Nar

Farhad

Measuring Social Media Campaign Effectiveness - Anna Harper-Hess - Bizwatch S...Laura Thieme

NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf

AjaySharma968187

Best Social media & digital marketing course currilculum by Digital myclass. Digital Myclass is the Flagship Institution situated in Kota (Rajasthan) to provide quality practical education for exclusive & best digital marketing courses. Best Digital Marketing Courses for Students & Professionals and Best Digital Marketing Services for Entrepreneurs including Fundamentals of Digital Marketing, Website Designing & Development, Social Media Marketing (SMM), Search Engine Marketing (SEM or PPC Ads or Google Ads), Search Engine Optimization (SEO), Affiliate Marketing, Blogging, Content marketing, E mail Marketing, Google Analytics and many more other modules. Digital Myclass also providing Internships as well as 100% assistance to get the best jobs in the domain of Digital Marketing.

Master In Advance Digital Marketing ! Be A Successful Digital Marketer

MPrabhakar3

Digital Marketing Training Company & Consultancy – DIGITALKAL. Its headquartered in Delhi-NCR and also the presence in UP, Rajasthan, Haryana, Rajasthan, Chandigarh and growing in other states. We Offer E-commerce & Digital marketing Course and training to students, Professional, Entrepreneurs, Corporate & Freelancers. Our aim is to help everyone in Learning and make capable to implement on Digital Platforms.

Marketing Impact Talks - Leveraging Attribution for Better Results

Perkuto

The Future of Marketing Automation & Responsiveness

Magic Logix

Marketing Impact Talks - Leveraging Attribution for Better Results

Perkuto

Strategic Marketing Services Corporate brochure

Strategic Marketing Services

Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C. Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.

MTech14: Creating A Marketing Technology Strategy - Scott Brinker

New England Direct Marketing Association

Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy. This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.

Similar to Unicorn Growth Strategies Of Slack, Zendesk & Salesforce (20)

Unicorn Growth Secrets

Keynote: How to Supercharge Your PPC Career

Website Designing

Has marketing killed the salesman star?

Has Marketing Killed the Salesman Star?

AGI Digital Marketing

Digital Marketing

Internet marketing dave morse - august 2010 - public

An Anatomy of a Digital Audit (Digital Marketing Audit)

Agency Partner Programs: Generating data-driven marketing plans with AI

2014 Inbound Marketing Benchmark Survey: Trends by Company Size

DMC 2015 | Mikayıl Hacıyev - Nar

Measuring Social Media Campaign Effectiveness - Anna Harper-Hess - Bizwatch S...

NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf

Master In Advance Digital Marketing ! Be A Successful Digital Marketer

Marketing Impact Talks - Leveraging Attribution for Better Results

The Future of Marketing Automation & Responsiveness

Marketing Impact Talks - Leveraging Attribution for Better Results

Strategic Marketing Services Corporate brochure

MTech14: Creating A Marketing Technology Strategy - Scott Brinker

Recently uploaded

Digital Transformation and IT Strategy Toolkit and Templates

Aurelien Domont, MBA

This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy. Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com

Mastering B2B Payments Webinar from BlueSnap

Norma Mushkat Gaffin

Business Valuation Principles for Entrepreneurs

Ben Wann

VAT Registration Outlined In UAE: Benefits and Requirements

uae taxgpt

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

agatadrynko

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

dylandmeas

Brand Analysis for an artist named Struan

sarahvanessa51503

Agency Managed Advisory Board As a Solution To Career Path Defining Business ...

Boris Ziegler

The effects of customers service quality and online reviews on customer loyal...

balatucanapplelovely

Cracking the Workplace Discipline Code Main.pptx

Workforce Group

Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations. Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration. Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures. In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn • Four (4) workplace discipline methods you should consider • The best and most practical approach to implementing workplace discipline. • Three (3) key tips to maintain a disciplined workplace.

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

bosssp10

Project File Report BBA 6th semester.pdf

RajPriye

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

agatadrynko

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc

daothibichhang1

An introduction to the cryptocurrency investment platform Binance Savings.

Any kyc Account

amptalk_RecruitingDeck_english_2024.06.05

marketing317746

Auditing study material for b.com final year students

narasimhamurthyh4

Enterprise Excellence is Inclusive Excellence.pdf

KaiNexus

Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion. What is Enterprise Excellence? Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization. What might I learn? A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo. Who might benefit? Anyone and everyone leading folks from the shop floor to top floor. Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.

Introduction to Amazon company 111111111111

zoyaansari11365

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

Arihant Webtech Pvt. Ltd

The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/

Recently uploaded (20)

Digital Transformation and IT Strategy Toolkit and Templates

Mastering B2B Payments Webinar from BlueSnap

Business Valuation Principles for Entrepreneurs

VAT Registration Outlined In UAE: Benefits and Requirements

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

Brand Analysis for an artist named Struan

Agency Managed Advisory Board As a Solution To Career Path Defining Business ...

The effects of customers service quality and online reviews on customer loyal...

Cracking the Workplace Discipline Code Main.pptx

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

Project File Report BBA 6th semester.pdf

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc

An introduction to the cryptocurrency investment platform Binance Savings.

amptalk_RecruitingDeck_english_2024.06.05

Auditing study material for b.com final year students

Enterprise Excellence is Inclusive Excellence.pdf

Introduction to Amazon company 111111111111

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

Unicorn Growth Strategies Of Slack, Zendesk & Salesforce

1. Strategies from Slack, Zendesk & Salesforce UNICORN GROWTH STRATEGIES Bill Macaitis Macaitis Advisory bmacaitis@gmail.c om

2. MY BACKGROUND linkedin.com/in/bmacaitisMacaitis Advisory B2C B2B Advisor

3. CUSTOMER CENTRIC linkedin.com/in/bmacaitisMacaitis Advisory “I’ve already recommended your service to probably 20 or 30 colleagues”.

4. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

5. linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism MODERN MARKETING ORG

6. NPS & CSAT linkedin.com/in/bmacaitisMacaitis Advisory

7. MULTI-TOUCH ATTRIBUTION linkedin.com/in/bmacaitisMacaitis Advisory

8. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

9. PRICING linkedin.com/in/bmacaitisMacaitis Advisory

10. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

11. CONTENT MARKETING CHANNELS Display Retargeting Website Email SEM SEO Facebook Twitter Qualified Leads Bottom Top Mid linkedin.com/in/bmacaitisMacaitis Advisory

12. linkedin.com/in/bmacaitisMacaitis Advisory PODCASTS

13. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

14. IN PRODUCT MESSAGING linkedin.com/in/bmacaitisMacaitis Advisory

15. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

16. CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory

17. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory

18. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory

19. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory

20. MEASURING CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory Funnel Metrics Brand Metrics Methodologies • Unaided Recall • Aided Recall • Sentiment • Share of Voice • Share of Conversation • Visits • MQL’s • Pipeline • ACV • CAC / Payback • Geo tests • Pre & post surveys • Where did you hear about us? • Multi-touch attribution • Time stamp analysis • Creative split-tests

21. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

22. CUSTOMER STORIES linkedin.com/in/bmacaitisMacaitis Advisory

23. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

24. TEST, TEST, TEST linkedin.com/in/bmacaitisMacaitis Advisory

25. MINIMIZE FRICTION VIA CREDITS linkedin.com/in/bmacaitisMacaitis Advisory

26. REVERSE IP & ABM linkedin.com/in/bmacaitisMacaitis Advisory

27. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

28. BRANDS WITH PERSONALITY linkedin.com/in/bmacaitisMacaitis Advisory

29. BRANDS WITH PERSONALITY linkedin.com/in/bmacaitisMacaitis Advisory

30. PERSONALITY IN YOUR PRODUCT linkedin.com/in/bmacaitisMacaitis Advisory

31. HAVE FUN linkedin.com/in/bmacaitisMacaitis Advisory

32. SEO linkedin.com/in/bmacaitisMacaitis Advisory

33. THANK YOU! Macaitis Advisory Bill Macaitis bmacaitis@gmail.com linkedin.com/in/bmacaitisMacaitis Advisory