The document provides an overview of product packaging design trends for 2021 and beyond. It discusses the importance of packaging design for attracting customers and increasing sales. Key trends highlighted include illustrated patterns on packaging to tell a story, minimalist designs, vintage aesthetics, geometric shapes, incorporating Maori koru symbols, contemporary designs, and using transparent windows to showcase products. The document also covers popular packaging materials like cardboard, biodegradable options, polyethylene, glass, and aluminum.
This document provides information about a book titled "Packaging the Brand" which explores the relationship between packaging design and brand identity. The book aims to show how branding and packaging are intertwined and how packaging has become a fundamental part of communicating the brand message. It covers the packaging design process from initial research through to production. Real design examples are provided to give insight into how packaging design works in practice and how it varies around the world.
The world renowned marketing guru Mr. Philip Kotler said that failure rate of new consumer products is as high as 80%. That means that on an average of 100 new consumer brands hitting the Indian stores only 20 of them survive. So what does it take for a product or stay on the shelf, or better still get picked up by the end consumer?
When a consumer visits a supermarket or a grocery store he searches for the item which are known to him or looks at items which he finds visually appealing. Visuals are the mainstay of promoting a product. The more attractive the package, better are the chances of it flying off the shelf into the shopping basket.
This document provides an overview of the packaging industry, including its history and major developments. It discusses how packaging evolved from early natural materials to modern manufactured containers. Key developments include the advent of paper and paperboard packaging, glass and metal containers, and different types of plastic packaging. Early packaging was primarily for food storage and transport, while modern packaging plays additional roles in product protection, identification, and promotion. The canning process was pioneered in the early 1800s to meet the need for preserved military food supplies. Major innovators included Appert, who developed food sterilization methods, and Durand, who patented the use of tin-plated steel cans.
This document outlines the internship work done by Apoorv Gupta at BioQ, a social enterprise that develops sustainable products. Over 170 days, Gupta helped develop several plantable and zero-waste products including pens made of bamboo, cardboard, and algae ink. He also created packaging for these products and helped prepare for an exhibition. Through user research and an event, he provided feedback on existing products and gathered insights which informed the concepts for a plantable calendar, rakhi kit, and do-it-yourself kit. The internship involved exploring materials, prototyping concepts, and assessing technical and market requirements for bringing innovative sustainable products to market.
Innovation Trends from Carton Package Design Perspective-henry yu & ying wuSimba Events
1. The document discusses trends in carton package design from Tetra Pak's perspective, including geometry/minimalism, handcrafted culture, and nature-inspired designs.
2. It provides examples of package designs that exemplify these trends, such as a tomato juice package that uses bright colors, handwritten text, and a checked fabric pattern to convey humanity.
3. Additional trends discussed are high-end customization inspired by the night and gems, and Tetra Pak's development of longer-shelf-life, easy-open, recyclable carton packages to meet evolving consumer preferences.
Effect of packaging on consumer buying Behaviorshashank sharma
This document is a project report submitted by Shashank Sharma to fulfill requirements for an MBA degree. It explores the effect of packaging on consumer buying behavior. The report includes sections on objectives, literature review, research methodology, data analysis, findings and conclusions, and recommendations. Shashank conducted the research under the guidance of faculty member Shilpa Tandon. The report examines how packaging influences consumers and aims to understand if packaging impacts purchasing decisions.
The document discusses sustainable packaging and waste management solutions for online retail. It outlines the objectives of ensuring alternative reuse of packaging materials, raising customer awareness of packaging waste, and designing cost-effective and eco-friendly packaging systems. It then describes the team's process, which involved primary research on packaging trends, concept ideation, user interviews to understand customer needs, creating personas and experience maps, selecting concepts, and evaluating designs for their environmental impact. The goal was to create a solution that provides a good customer experience while reducing environmental harm from packaging waste.
This document provides information about a book titled "Packaging the Brand" which explores the relationship between packaging design and brand identity. The book aims to show how branding and packaging are intertwined and how packaging has become a fundamental part of communicating the brand message. It covers the packaging design process from initial research through to production. Real design examples are provided to give insight into how packaging design works in practice and how it varies around the world.
The world renowned marketing guru Mr. Philip Kotler said that failure rate of new consumer products is as high as 80%. That means that on an average of 100 new consumer brands hitting the Indian stores only 20 of them survive. So what does it take for a product or stay on the shelf, or better still get picked up by the end consumer?
When a consumer visits a supermarket or a grocery store he searches for the item which are known to him or looks at items which he finds visually appealing. Visuals are the mainstay of promoting a product. The more attractive the package, better are the chances of it flying off the shelf into the shopping basket.
This document provides an overview of the packaging industry, including its history and major developments. It discusses how packaging evolved from early natural materials to modern manufactured containers. Key developments include the advent of paper and paperboard packaging, glass and metal containers, and different types of plastic packaging. Early packaging was primarily for food storage and transport, while modern packaging plays additional roles in product protection, identification, and promotion. The canning process was pioneered in the early 1800s to meet the need for preserved military food supplies. Major innovators included Appert, who developed food sterilization methods, and Durand, who patented the use of tin-plated steel cans.
This document outlines the internship work done by Apoorv Gupta at BioQ, a social enterprise that develops sustainable products. Over 170 days, Gupta helped develop several plantable and zero-waste products including pens made of bamboo, cardboard, and algae ink. He also created packaging for these products and helped prepare for an exhibition. Through user research and an event, he provided feedback on existing products and gathered insights which informed the concepts for a plantable calendar, rakhi kit, and do-it-yourself kit. The internship involved exploring materials, prototyping concepts, and assessing technical and market requirements for bringing innovative sustainable products to market.
Innovation Trends from Carton Package Design Perspective-henry yu & ying wuSimba Events
1. The document discusses trends in carton package design from Tetra Pak's perspective, including geometry/minimalism, handcrafted culture, and nature-inspired designs.
2. It provides examples of package designs that exemplify these trends, such as a tomato juice package that uses bright colors, handwritten text, and a checked fabric pattern to convey humanity.
3. Additional trends discussed are high-end customization inspired by the night and gems, and Tetra Pak's development of longer-shelf-life, easy-open, recyclable carton packages to meet evolving consumer preferences.
Effect of packaging on consumer buying Behaviorshashank sharma
This document is a project report submitted by Shashank Sharma to fulfill requirements for an MBA degree. It explores the effect of packaging on consumer buying behavior. The report includes sections on objectives, literature review, research methodology, data analysis, findings and conclusions, and recommendations. Shashank conducted the research under the guidance of faculty member Shilpa Tandon. The report examines how packaging influences consumers and aims to understand if packaging impacts purchasing decisions.
The document discusses sustainable packaging and waste management solutions for online retail. It outlines the objectives of ensuring alternative reuse of packaging materials, raising customer awareness of packaging waste, and designing cost-effective and eco-friendly packaging systems. It then describes the team's process, which involved primary research on packaging trends, concept ideation, user interviews to understand customer needs, creating personas and experience maps, selecting concepts, and evaluating designs for their environmental impact. The goal was to create a solution that provides a good customer experience while reducing environmental harm from packaging waste.
7 Environmental Free Packaging Concepts Which Brings InnovationTheCustomBoxes
In today’s modern world, people are getting more conscious and aware of the environmental issues because of which manufacturers are forced to adopt such packaging methods that satisfy them in all respects. They are looking for environment-friendly materials to build their products packing boxes which can be recycled easily and do not harm the environment. In this regard, many different building materials are introduced in the market which fulfills the modern-day maker’s needs and requirements in every aspect.
Packaging Design Trends Prediction - A Mashup of Function and AestheticsLogo Design Guru
Packaging design trends for businesses who want to accentuate the look of their products - make your packaging functional and aesthetically strong! Give it that extra edge with these trends for 2017. Bookmark them because the New Year is almost here.
We at CPP recognize that there are environmental costs to packaging that go beyond the factory price. Keeping this close to our hearts, we work with a manufacturer on the leading edge of sustainability to minimize negative environmental impact through thoughtful design and material selection. Consumers want to make sustainable choice. Help make it easier for them
HERE’S WHY AND HOW TO USE SUSTAINABLE LABELS TO ATTRACT ECO-CONSCIOUS SHOPPERSPOS Sales
Considering switching to more eco-friendly labels for your business/products? Congrats! You are about to join the sustainable club and experience a growing wave of public sentiment.
This document provides information about Packhelp, a company that offers customized packaging solutions. It discusses Packhelp's ability to deliver fully customized and eco-friendly packaging that optimizes costs. It also outlines Packhelp's end-to-end packaging process, from concept and design to production and delivery. The document includes a case study example of Packhelp's collaboration with Mudita, a technology company, to develop packaging for their mobile phone.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
This document provides an overview of packaging. It begins with definitions of packaging and discusses the history of packaging from ancient times to modern eras. It then covers the importance, purposes, advantages, and disadvantages of packaging. The document outlines different types of packaging including primary, secondary, and tertiary packaging. It discusses harmony between packaging elements and strategies for packaging including consumer needs, innovation, and sustainability. The document concludes that packaging has evolved over centuries to become effective at protecting products and meeting marketing and distribution needs.
This report summarizes a survey on packaging design for a set of chocolates. The survey received responses from 30 people and investigated their opinions on different aspects of packaging design related to the chocolates' fruit flavors. Key findings include that images used on packaging should relate to fruit flavors, and that a "Go Green" reuse concept was most supported. The report concludes the information arrangement and layout were clear but that typography design needs improvement. It recommends using a "Go Green" reuse concept as the packaging design.
Asia Fruit Logistica 2016 NAVI Co. Persuasive PackagingGilad Sadan
This document discusses trends in packaging, highlighting the importance of packaging in protecting products, extending shelf life, enabling convenient consumption, and promoting branding. It notes key trends like healthy snacking, grab-and-go options, and portion sizes tailored to different markets. The document also discusses using packaging to reduce global food waste and the role of automation. It provides examples of innovative packaging designs and highlights considerations around sustainability and the environment.
This document provides an overview of sustainable packaging design. It begins by defining packaging design and its key functions such as containing, protecting, and promoting a product. It then discusses elements of packaging design like shape, size, and graphics. The document outlines principles of sustainable packaging design such as using recycled and renewable materials to minimize environmental impact. It also explains how designers can add sustainability through strategies like lifecycle assessment, reducing material use, reuse, and recovery/recycling. Overall, the document presents sustainable packaging design as a process that considers a product's full lifecycle and environmental impacts.
Marketing Finished Household Linens in Varied-Creative Ways.pptxMARYANNSISON2
Here are the answers to fill in the blanks:
1. record
2. income
3. reasonable
4. 20%
5. paper
6. plastic
7. cardboard
8. sinamay
9. tools
10. platforms
This document provides information about packaging in three main sections:
1. It defines packaging and outlines its main functions of containing, protecting, preserving, transporting, informing, and selling products.
2. It briefly discusses the history of packaging, from early use of natural materials to modern paper, plastic, glass and metal packaging. It notes the development of product labeling in the late 19th century.
3. It covers various types of packaging materials like paper, plastic, glass, aluminum and their advantages and disadvantages. It also discusses packaging design, labeling requirements and important considerations for labels.
Packaging serves several important purposes such as protecting products, assisting in promotion, and providing information to consumers. There are various types of packaging including paper/carton, film, foam, textile, and plastic boxes. Effective packaging design is important to attract customers and promote brands through unique and eye-catching designs that communicate the benefits of the product. Packaging must perform its protective functions while also considering factors like promoting the brand, being identifiable on store shelves, and making the product easy for consumers to access and use.
Why is everyone talking about paper bag machine makeingLenore Industries
Paper bags have come a prolonged way while you don't forget that their beginnings withinside the mid-eighteenth century even as some paper bag making machines began developing paper bags which is probably harder and prolonged-lasting.
2014-1 Board Paper by Stora Enso Consumer BoardStora Enso
Tambrite is a renowned, fully coated folding boxboard produced by Stora Enso. It is widely used in pharmaceutical, food, chocolate, and confectionery packaging [SENTENCE 1]. Stora Enso has developed an improved Tambrite with a reduced basis weight that provides benefits such as raw material savings, less weight in storage and transportation, less packaging waste, and a lower carbon footprint [SENTENCE 2]. The runnability, stiffness, print results and packaging performance of the improved lighter-weight Tambrite are guaranteed to remain as good as ever [SENTENCE 3].
7 Environmental Free Packaging Concepts Which Brings InnovationTheCustomBoxes
In today’s modern world, people are getting more conscious and aware of the environmental issues because of which manufacturers are forced to adopt such packaging methods that satisfy them in all respects. They are looking for environment-friendly materials to build their products packing boxes which can be recycled easily and do not harm the environment. In this regard, many different building materials are introduced in the market which fulfills the modern-day maker’s needs and requirements in every aspect.
Packaging Design Trends Prediction - A Mashup of Function and AestheticsLogo Design Guru
Packaging design trends for businesses who want to accentuate the look of their products - make your packaging functional and aesthetically strong! Give it that extra edge with these trends for 2017. Bookmark them because the New Year is almost here.
We at CPP recognize that there are environmental costs to packaging that go beyond the factory price. Keeping this close to our hearts, we work with a manufacturer on the leading edge of sustainability to minimize negative environmental impact through thoughtful design and material selection. Consumers want to make sustainable choice. Help make it easier for them
HERE’S WHY AND HOW TO USE SUSTAINABLE LABELS TO ATTRACT ECO-CONSCIOUS SHOPPERSPOS Sales
Considering switching to more eco-friendly labels for your business/products? Congrats! You are about to join the sustainable club and experience a growing wave of public sentiment.
This document provides information about Packhelp, a company that offers customized packaging solutions. It discusses Packhelp's ability to deliver fully customized and eco-friendly packaging that optimizes costs. It also outlines Packhelp's end-to-end packaging process, from concept and design to production and delivery. The document includes a case study example of Packhelp's collaboration with Mudita, a technology company, to develop packaging for their mobile phone.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
This document provides an overview of packaging. It begins with definitions of packaging and discusses the history of packaging from ancient times to modern eras. It then covers the importance, purposes, advantages, and disadvantages of packaging. The document outlines different types of packaging including primary, secondary, and tertiary packaging. It discusses harmony between packaging elements and strategies for packaging including consumer needs, innovation, and sustainability. The document concludes that packaging has evolved over centuries to become effective at protecting products and meeting marketing and distribution needs.
This report summarizes a survey on packaging design for a set of chocolates. The survey received responses from 30 people and investigated their opinions on different aspects of packaging design related to the chocolates' fruit flavors. Key findings include that images used on packaging should relate to fruit flavors, and that a "Go Green" reuse concept was most supported. The report concludes the information arrangement and layout were clear but that typography design needs improvement. It recommends using a "Go Green" reuse concept as the packaging design.
Asia Fruit Logistica 2016 NAVI Co. Persuasive PackagingGilad Sadan
This document discusses trends in packaging, highlighting the importance of packaging in protecting products, extending shelf life, enabling convenient consumption, and promoting branding. It notes key trends like healthy snacking, grab-and-go options, and portion sizes tailored to different markets. The document also discusses using packaging to reduce global food waste and the role of automation. It provides examples of innovative packaging designs and highlights considerations around sustainability and the environment.
This document provides an overview of sustainable packaging design. It begins by defining packaging design and its key functions such as containing, protecting, and promoting a product. It then discusses elements of packaging design like shape, size, and graphics. The document outlines principles of sustainable packaging design such as using recycled and renewable materials to minimize environmental impact. It also explains how designers can add sustainability through strategies like lifecycle assessment, reducing material use, reuse, and recovery/recycling. Overall, the document presents sustainable packaging design as a process that considers a product's full lifecycle and environmental impacts.
Marketing Finished Household Linens in Varied-Creative Ways.pptxMARYANNSISON2
Here are the answers to fill in the blanks:
1. record
2. income
3. reasonable
4. 20%
5. paper
6. plastic
7. cardboard
8. sinamay
9. tools
10. platforms
This document provides information about packaging in three main sections:
1. It defines packaging and outlines its main functions of containing, protecting, preserving, transporting, informing, and selling products.
2. It briefly discusses the history of packaging, from early use of natural materials to modern paper, plastic, glass and metal packaging. It notes the development of product labeling in the late 19th century.
3. It covers various types of packaging materials like paper, plastic, glass, aluminum and their advantages and disadvantages. It also discusses packaging design, labeling requirements and important considerations for labels.
Packaging serves several important purposes such as protecting products, assisting in promotion, and providing information to consumers. There are various types of packaging including paper/carton, film, foam, textile, and plastic boxes. Effective packaging design is important to attract customers and promote brands through unique and eye-catching designs that communicate the benefits of the product. Packaging must perform its protective functions while also considering factors like promoting the brand, being identifiable on store shelves, and making the product easy for consumers to access and use.
Why is everyone talking about paper bag machine makeingLenore Industries
Paper bags have come a prolonged way while you don't forget that their beginnings withinside the mid-eighteenth century even as some paper bag making machines began developing paper bags which is probably harder and prolonged-lasting.
2014-1 Board Paper by Stora Enso Consumer BoardStora Enso
Tambrite is a renowned, fully coated folding boxboard produced by Stora Enso. It is widely used in pharmaceutical, food, chocolate, and confectionery packaging [SENTENCE 1]. Stora Enso has developed an improved Tambrite with a reduced basis weight that provides benefits such as raw material savings, less weight in storage and transportation, less packaging waste, and a lower carbon footprint [SENTENCE 2]. The runnability, stiffness, print results and packaging performance of the improved lighter-weight Tambrite are guaranteed to remain as good as ever [SENTENCE 3].
Similar to Product Packaging Design Complete Guide for NZ Business (20)
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Product Packaging Design Complete Guide for NZ Business
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July 26, 2021
Product Packaging Design: Complete Guide for NZ
Business
logodesignnewzealand.co.nz/blog/it-latest/product-packaging-design-nz-business
designpackaging
We all are captivated by charming and delightful packaging designs but have you ever
wondered the importance of a superior design in the packaging. We should accept that
consumers don’t put extreme effort to choose a product; therefore, we only have a slender
timeline to stop them and engage with your product packaging design as a brand.
Packaging design keeps updated with time. As advanced technologies and other cool
packaging designs are introduced in the trade, the concepts of designing have a
tremendous change.
Never mind what type of product you have; whether it’s small or big, your packaging
design can attract your audience and helps increase your sales.
So let’s have a detailed understanding of the term product packaging design, and it’s
essential for your business.
What is Product Packaging Design?
In simple terms, product packaging design refers to the relationship of the structure,
material, font, color, imagery, typography and regulatory information with collateral
design elements to build a product suitable for marketing.
A good packaging design can have the efficiency to tell a story about your brand. It can
capture your customers at each level from how it looks and feels in their hands. Moreover,
a good design enables consumers to know who you are, what they can expect from your
product, and where your values lie.
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Why Focus On Product Package Design?
When introducing a product line or reconsidering an established brand, what your
product looks like is one of the essential decisions a company can make. Package design is
a base for the rest of the process and is a decision that must contemplate at the business’s
onset.
However, packaging has to be more than marketing, as it is accurately the front line of
consumer interaction. A good packaging can drive the consumer to a homely feel,
developing the point of sale purchase even more effortless.
As good quality package design has a high impact on the product, if you can work with a
brand design agency, it could be the best choice to consult with one specializing in this
aspect of your brand plan.
Product Packaging Materials and Design
From primitive wooden vessels to modern films and multilayered bottles, packaging
materials have come a long way in the last 3,000 years.
Oji, a sushi brand of firsts in New Zealand, started using fully recyclable and
biodegradable packaging, making a significant move towards other competitors. Here are
some of the updated innovations designed to elevate the consumer’s experience.
1. Packaging Box Design/ Corrugated Cardboard
Corrugated cardboard is the most popular packaging material used in most industries.
Typical cardboard is constructed with 90% recycled material that is used commonly in e-
commerce and retail.
These boxes are made of a material of a line board and heavy paper medium. Line board
is a smooth, outer surface that fastens to form.
It is majorly used in cosmetics, dry foods, clothing, jewellery and other subscription
boxes.
The possibilities of corrugated box designs are endless these days, but many retailers and
business owners don’t explore the various options.
Different design styles such as regular slotted, bliss style, centre special slotted, and many
more designs are available in this packaging. Therefore, choose the appropriate designs
suitable for your purpose.
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Source: in.pinterest.com/pin/693061830133801675/
2. Biodegradable & Compostable Packaging Materials
Recycling plastic waste was not a go through solution due to the preservative and color
present, leading to other causes. In replacement of that, a substitute packaging that is
environment friendly was essential. Thus, the concept of biodegradable packaging came
existent.
Whereas edible packaging might be a bit too ambitious for most brands, packaging that is
harmless to the environment is a step in the right direction.
Even the big players are trying to find ways to make their companies more sustainable.
For example, several companies have initiated the concept of turning their packaging into
eco-friendly ones.
KFC introduced an edible coffee cup that was made to resemble a regular coffee cup.
Although the company never trolled out the product, it’s still an inventive example of
finding multiple-use of your packaging.
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Source: behance.net/gallery/15733567/packaging-ECO-EGG?
3. Polyethylene Packaging
It is a type of material composed of thin, flexible plastic film or soft fabric. These are
majorly used in the transportation of food items, flowers, waste, and many more.
The usage of polybags is substantial; we can found them available from the grocery store
to other large industries. The significant benefits of using polybags are that it is very
flexible and varieties of design options are available. These bags usually devour less
material than boxes, cartons, or jars. Therefore, they are scrutinized as reduced
packaging.
The New Zealand plastic industry is highly innovative, versatile and unique. It is a vital
enabler for sectors in the New Zealand economy specializing in agriculture, construction,
technology, packaging and other sectors.
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Source: in.pinterest.com/pin/26106872811417018/
4. Glass & Aluminium Packaging
One of the oldest ubiquitous packaging materials, glass packaging still maintains a
significant place today. These are used in the food and beverage industries.
There are specified reasons why glass is commonly utilized for food and beverage
packaging. It offers an impermeable, non-poisonous surface with a high water-resistant
rate and won’t sponger any defilement into your snacks, which is prospective while using
plastic containers.
When it comes to Aluminium, it is a very light packaging material used in the production
of cans, bottles, mailer bags and other types of food packaging.
Aluminium’s capability to form any shape and its protective qualities has made it the most
flexible packaging material globally. In addition, a vital advantage is that aluminium foil,
cans, and other aluminium packaging materials can be fully recycled and reuse an infinite
number of times.
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Source: behance.net/gallery/78917729/Suppaoria-Iced-Tea-Branding-Packaging?
Also Read: Logo Design Cost in Australia : Complete Guide
Cool Packaging Design Trends
The below listed are the biggest packaging trends of 2021:
1. Illustrated Patterns
The illustrated patterns go beyond shapes and images. The more composite an idea
becomes, the more significant it enhances to incorporate an illustration into the design.
While the packaging is designed to catch the consumer’s attention, it’s equally important
to state a story about what’s inside of it. It is the trend where people use intricate
illustrations to communicate about the product itself more than decoration or ordination.
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These patterns are nowadays used majorly for indicating the ingredients and other details
on food packaging. As Kiwi’s continue to become progressively health-conscious and
accustomed to what is in the food consumption, most of the brands have jumped on this
trend.
Source: packagingoftheworld.com/2017/12/artinsmart.html
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Source: in.pinterest.com/pin/208924870202170842/
2. Minimalistic Design
Minimalism simply refers to avoiding unnecessary designs or elements; it’s purely about
simplicity, value and elegance. It has enhanced a modern lifestyle catchword due to its
exclusive features that help cope with an enormous world.
Therefore in terms of packaging, Minimalist packaging should be beyond a packaging
design strategy focused on using only little resources. It’s a design selection merging
aspects such as economic, usability and beauty into a distinct-looking package.
These packaging designs do not contain graphic elements that divert customers from the
focal point of the packaging. Thus, a product with a minimalist design tends to stand out
from others as they bear a broad targeted brand message in an immediately
understandable manner.
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Source: in.pinterest.com/pin/320177854742693847/
3. Vintage Aesthetics
Vintage packaging has again become a trend, and its formerly aesthetics more gorgeous
than ever. These are emerging in industries such as food and drink products, where the
brands are connecting retro visuals by using nostalgic or emotional packaging.
The demand for retro designs has been exploded in the last two decades. It’s of little
significance what type of product you market because executing vintage illustrations in
packaging transmits legitimacy.
For example, you must have noticed such designs used in packaging to release products
regarding milestone anniversaries of brands as it reminds people of a nostalgic past.
Several influential brands even established standard limited editions and valuable
commodities to attain customer demand.
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Source: hongkiat.com/blog/retro-vintage-packaging/
4. Geometry Shapes
To project out from competitors and stay ahead of your competitors, sometimes you need
to leave your comfort zone and invest a little more in packaging.
One of the unique and varied packaging designs found in the sector is the design with
simple yet bold geometric concepts.
These pattern trends provide consumers with a preview of what a product stands for. But
unlike patterns or illustrations that depict what’s inside the package, these designs are
conceptual to the utmost. Though it may seem simple at first look, it’s a highly impactful
method for brands to build a statement and leave a lasting impression.
One of the best examples of these packaging are cosmetic, hair, and other facial products.
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Source: in.pinterest.com/pin/422353271305540514/
5. Koru Characters
The New Zealand Koru is often used in Maori art as a sign of creation that is derived
from the shape of an unfolding fern frond. The circular shape of the design delivers the
idea of everlasting movement, and its inward coil proposes a return to the point of origin.
The Koru symbol is widely seen everywhere, from the Air NZ logo design, tattoos to art
museums. You’ll often see the koru illustrate in jeweller that is created in New Zealand –
especially which sculpture from greenstone.
Moreover, when given as a gift, the koru signifies the beginning of a new relationship, or a
next step in the relationship, as the character symbolizes growth, harmony and
resumption.
Koru is a popular packaging trend used by new businesses to magnify their brand image.
As merging koru design in the packaging can grab the Kiwi’s attention, it is a leading
trend in most organizations.
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Source: dribbble.com/shots/14581161-Tane-Maori-Inspired-Branding
6. Contemporary design
Contemporary design in packaging has seen a paradigm shift due to increased technology
and customer awareness. As feasibility and satisfaction becomes the core of the market,
modern designs are the best design in the trade.
The notable shifts in the contemporary packaging design are an approach in minimal and
clarified versions. In the present era, packaging gives importance to bold colors and crisp
labelling that place the product in the front, not the brand.
Moreover, adhering to a particular color palette also helps to merge the brand’s different
products, thus making the brand more noticeable. Nowadays, brands are also exploring
unconventional materials when it comes to modern packaging designs.
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Source: in.pinterest.com/pin/704109722997177806/
7. Transparent Windows
Transparent windows packaging are one of the trendiest and can productively highlight
the actual product inside. These packaging’s are tremendously used in food industries.
Even studies also stated that food packaging with transparent windows has a significant
advantage in catching customer attention and their willingness to purchase.
Transparent packaging makes the food more noticeable, which result in increased food
consumption.
Moreover, consumers are more likely to purchase food with transparent packaging than
another packaging. People are also in a perspective that foods in transparent packaging
are fresher, tastier and innovative. Thus, it is one of the prominent methods that can use
to attract consumers to the products.
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Source: behance.net/gallery/108802593/Harras-Packaging-Design?
Conclusion
The packaging design is the absolute element that makes your product stands out from
the competitors. As endless products and brands are developed in the same sector in this
competitive world, your packaging design’s strength leads to attracting the customer’s
attention.
If you are drafting on releasing a new product on the market, execute it in one of the
trendiest trends. Always remember that an excellent packaging design communicates with
the buyers about your product before they even open it.
Therefore, don’t miss the opportunity to astound your products to your customers. If you
are facing any difficulties in implementing an overwhelmed packaging, you can reach to
us.
We are an 18-year-old packaging design company in New Zealand, satisfying both big and
small organizations with the latest Kiwi designs.