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My Label
Social Game for Music
Create a record label, promote songs of new talents
and compete for success
• My Label is a social game for music talent promotion.
• Game players can create a record label and add songs of artists to compete for
success in a virtual music industry.
• Player can promote his label to friends, adding new artists and songs to get points
and badges to the label and, of course, the artists.
• The prize “Hit of the Month” is given every month for one of the 10 most popular
songs among game players, decided by the jury.
• The winner artist gets an audio and video production in a real studio, digital
distribution.
What is My Label
User creates
label and invests
in songs
• Buy points
• Promote to friends
Music value
increases with its
audience
• Audience (points for
plays)
• Labels (points for adds)
Artist adds
songs to game
• MySpace profile
• Moderator approval
• Promote to users
Ranking of labels,
songs and artists
based on points
• Top 10 get promotion
• Hit of the month prize
to 1 chosen artist by jury
How it Works
User Label
Players
Discover new songs / bands / artists
Reward / recognition for influence
Self-expression through music
Relationship with artists
See / receive music from friends
Artists
Visibility
Reward / recognition for audience
Relationship with fans
Community feedback
Audio / video recording
Benefits for User
• Traffic (myspace.com/mylabel)
• Media revenue (community sale)
• Promotion on other networks:
– Profile updates on Facebook / Orkut / Twitter (news feed)
– Application on Facebook / Orkut
• Captation of artists
• Spontaneous media (PR)
• Differential in the music competence
Benefits for MySpace
Expected Audience (6 months)
5 K artists
10 K songs
100 K labels
1,5 M unique visitors
Brand /
sponsorship on
player Labels
(MySpace, Orkut,
Facebook, Twitter)
Merchandising
on Hit of the
month videos
Awards for
Labels / Hits
Use of Hit /
artists image
Target Audience (unique visitors Brazil)
MySpace: 2,8 M
Facebook: 8 M
Orkut: 26,9 M
Twitter: 8,8 M
Ibope Nielsen Online – Feb. 2010
Viral promotion
and user
influence
Spontaneous
media (PR)
Benefits for Sponsors
TV
(6months)
+1000 promos and clips
insertions on FOX and FX
channels
Online
(6 months)
Social Media .FOX: 24.8MM imp.
FOX network: 4.8MM imp.
MySpace: 32MM imp.
Promotion
MyLabel Home
User app
URL label / music
Profile add
URL label / music
API (updates)
Embed label
URL label / music
Contacts import
RSS label / music
URL label / music
User app
Updates / Fan page
URL label / music
User app
Updates
URL label / music
Viral Promotion
Period: 6 months (+1 month teaser)
30 d 30 d 30 d 30 d 30 d
PR + Seeding + Viral
Artists / Songs registering
30 d
Game activation (Labels registering)
MySpace (media / community / editorial)
Teaser (call to action)
MySpace (mailing)
PR (release)
30 d
Hit of the month
(video)
Hit of the month
(video)
Hit of the month
(video)
Hit of the month
(video)
Hit of the month
(video)
Hit of the month
(video)
Schedule
MySpace
•Allow artist to add songs from his MySpace profile to social game My Label
My Label (Intentio)
•Game Development / Management
•Moderation / Song approval (Musicologist support)
•Clip and music “Hit of the month” recording / logistics
Fox
•Media Promotion Plan (MySpace + .FOX + FOX TV channels)
•Sponsorship Sales
Responsabilities
Brazilian startup that creates social media business concepts and marketing
strategies, through social network applications, founded in 2009 with seed
capital from Ideiasnet.com.
Intentio has established a joint-venture with LabOne.net, technology
developer of Terra TV (Orkut app), Sonora (iPhone & Orkut apps).
Social Game Developer

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My label myspace_en

  • 1. My Label Social Game for Music Create a record label, promote songs of new talents and compete for success
  • 2. • My Label is a social game for music talent promotion. • Game players can create a record label and add songs of artists to compete for success in a virtual music industry. • Player can promote his label to friends, adding new artists and songs to get points and badges to the label and, of course, the artists. • The prize “Hit of the Month” is given every month for one of the 10 most popular songs among game players, decided by the jury. • The winner artist gets an audio and video production in a real studio, digital distribution. What is My Label
  • 3. User creates label and invests in songs • Buy points • Promote to friends Music value increases with its audience • Audience (points for plays) • Labels (points for adds) Artist adds songs to game • MySpace profile • Moderator approval • Promote to users Ranking of labels, songs and artists based on points • Top 10 get promotion • Hit of the month prize to 1 chosen artist by jury How it Works
  • 5. Players Discover new songs / bands / artists Reward / recognition for influence Self-expression through music Relationship with artists See / receive music from friends Artists Visibility Reward / recognition for audience Relationship with fans Community feedback Audio / video recording Benefits for User
  • 6. • Traffic (myspace.com/mylabel) • Media revenue (community sale) • Promotion on other networks: – Profile updates on Facebook / Orkut / Twitter (news feed) – Application on Facebook / Orkut • Captation of artists • Spontaneous media (PR) • Differential in the music competence Benefits for MySpace
  • 7. Expected Audience (6 months) 5 K artists 10 K songs 100 K labels 1,5 M unique visitors Brand / sponsorship on player Labels (MySpace, Orkut, Facebook, Twitter) Merchandising on Hit of the month videos Awards for Labels / Hits Use of Hit / artists image Target Audience (unique visitors Brazil) MySpace: 2,8 M Facebook: 8 M Orkut: 26,9 M Twitter: 8,8 M Ibope Nielsen Online – Feb. 2010 Viral promotion and user influence Spontaneous media (PR) Benefits for Sponsors
  • 8. TV (6months) +1000 promos and clips insertions on FOX and FX channels Online (6 months) Social Media .FOX: 24.8MM imp. FOX network: 4.8MM imp. MySpace: 32MM imp. Promotion
  • 9. MyLabel Home User app URL label / music Profile add URL label / music API (updates) Embed label URL label / music Contacts import RSS label / music URL label / music User app Updates / Fan page URL label / music User app Updates URL label / music Viral Promotion
  • 10. Period: 6 months (+1 month teaser) 30 d 30 d 30 d 30 d 30 d PR + Seeding + Viral Artists / Songs registering 30 d Game activation (Labels registering) MySpace (media / community / editorial) Teaser (call to action) MySpace (mailing) PR (release) 30 d Hit of the month (video) Hit of the month (video) Hit of the month (video) Hit of the month (video) Hit of the month (video) Hit of the month (video) Schedule
  • 11. MySpace •Allow artist to add songs from his MySpace profile to social game My Label My Label (Intentio) •Game Development / Management •Moderation / Song approval (Musicologist support) •Clip and music “Hit of the month” recording / logistics Fox •Media Promotion Plan (MySpace + .FOX + FOX TV channels) •Sponsorship Sales Responsabilities
  • 12. Brazilian startup that creates social media business concepts and marketing strategies, through social network applications, founded in 2009 with seed capital from Ideiasnet.com. Intentio has established a joint-venture with LabOne.net, technology developer of Terra TV (Orkut app), Sonora (iPhone & Orkut apps). Social Game Developer