Spotify Brand Analysis on Brand Management

1. BRAND
MANAGEMEN
T
( A journey through the branding of
spotify )

4. INTRODUCTION
Spotify: the largest on-demand music service
in the world and growing fast. They operate
on a “ freemium ” model where users can
search music by artist, album, genre, playlist
or record label. With premium, users can
avoid advertisements and download the
music. Tens of millions of daily Spotify users
generates data that gives Spotify a unique
opportunity to develop their products and
services based on user behavior.

8. SPOTIFY USERS
140M 6OM
Active users Premium Subscribers
Spotify has an impressive 25% conversion rate from “Freemium” account
to “Premium” account

37. By, Ashla Lucy
BBA ”B”