A fake online business proposal which is seeking investors. Group project as part of Google's Squared Online course.

1. Rock the Richter
“Bringing Live to you, Worldwide”
Presentation by Team Wombat
Megan, Sian, Jack, Jamie, Phil & Andy

2. What is Richter:
We bring live music to the people
- a disruptive technology bringing live concerts, gigs and club
nights via download or streaming to people at home or on
the move.

3. What is Richter:
More than just live music:
it is an experience
- view and listen to recorded live music in HD & MP3
- access LIVE streaming from the biggest gigs
- approved content from artists and labels
- comment live with others on an interactive timeline
- rate performances to create a Richter rating
- purchase merchandise
- download music
- purchase future gig tickets
- discover new bands based on
listening habits

4. What is Richter:
Live music accessible across any
device in any place
- online through our website
- on mobile through the Richter app
- in your living room via the Smart TV app
- audio downloads for offline listening

5. Why Richter exists:
Because we don’t like to miss out
- There is currently no dedicated online platform for
live concert or gig recordings
-There are significant issues within the music industry
- YouTube provides damage with ripped or poor quality
recordings
- iTunes & Spotify provide audio only losing the visual
experience of the gig
- Individuals are being priced or left out of gigs
- We want to be the first to know; we want
to share our opinions and our
experiences socially

6. The opportunity:
64% of people in the UK said that music
was important or very important
- People spend over £45 a year on recorded music
- Over 19 million people attended a live gig in 2011
- Richter offers both – live broadcasts and
recorded live gigs
- Those mainly attending gigs are aged 55+ and 18-24
- The average age of those attending gigs is
increasing and is currently at 35
- However...

7. The big opportunity:
Those aged between 14-24 are being
priced out of the market
- A survey by Gigwise for MSN found that 60% of young
people (14-24) are unable to go to a festival due to it being
unaffordable

8. Digital is the choice:
How 14-24s are engaging:
- Listen to music online
- Likely to stream music
- Prefer digital music
- More likely to recommend live music
- Use YouTube to find new artists
- Connect with artists socially on Facebook, Twitter &
YouTube

9. Digital is the choice:
But so are 55+:
- Silver surfers are the biggest growing demographic
- High disposable incomes
- Music and live performances are part of their lives

10. In summary:
Two key audiences:
We provide live music experiences for those
that can’t make it.
We provide memories for those that do.

11. Revenue model:
Subscription, advertising & affiliate:
- Three pricing tiers:
- Free. Listen or watch recorded gigs and concerts for free. In
exchange, there are ads (audio and display), listening time is
limited, downloads limited & recordings can’t be taken
mobile. Live broadcasts unavailable.
- Unlimited. £4.99/month. Unlimited listening time no ads
during video performance, banner ads only on website.
- Download. £/gig. Unlimited listening time, no ads, and the
ability to take downloads mobile on
other devices.

12. Revenue model:

13. Revenue model:
Subscription, advertising & affiliate:
- Revenue is generated through advertising based on the
number of impressions
- Great opportunities for brands with options to target
age and sex demographic alongside bands and artists
- Affiliate revenue made from iTunes and Ticketmaster
purchases from the site

14. Revenue model:
Sustainably profitable:
- The product quality and deep social integration makes it
viral, which brings in the free users
- As it gains scale, Richter will gain negotiating leverage with
content partners, which should allow it to keep the
marginal costs for each new subscriber low
- Because subscription revenue is recurring, the
business should be sustainably profitable
- Proven revenue model as seen by Spotify. Spotify has 24
million users worldwide, a quarter
pay for the service.

15. Competition:
Richter is unique – no other website:
- Provides suggestions for other bands
- Looks at trends, suggestions or offers a rating system
- Offers purchase of merchandise
- Works alongside affiliates to sell gig tickets

16. Competition:
Competition sucks:
Most competition is either:
- B2B – the musical community sharing / helping /
advertising their gigs
- Hard-core fans (i.e. jam-band Phish have some of largest
uploads …)
- Lacklustre

17. Competition:
Be-At.tv:
- Professional electronic dance music
videos (2hours) of artist/band during a festival
or gig with location
- Very clean site with limited tabs
- Artist pages with videos, ticket links, top downloads and
Soundcloud clips
Revenue
- Affiliate: Tickets & SoundCloud
- Broadcasting events

18. Competition:
Boiler Room:
- Professional videos (45mins) of DJs
during a festival or gig with location, hosted on YouTube
- Related, Recent & Featured clips
Revenue
- Sponsorship (RayBan, Red Bull)
- Affiliate: SoundCloud
- Merchandise

19. Competition:
Baeble Music:
- Professional videos (45mins) of
artist/band during a festival or gig with rating, location, no.
of views, comments, recommended vids.
- Sections for artist interviews, blog posts, album reviews
- Google Ranking: 1 on “Watch live music” and
“watch concerts”
Revenue
- Google Ads (PPC)
- Sponsorship and advertising
- Baeble Store (DVDs and downloads)

20. Competition:
iConcerts:
- Global entertainment channel with
live music and TV channel, news, and supporting app
- Google Ranking: 6 for “watch live music”
Revenue
- Purchase full clip (preview is free)
- Investment from companies
- Partnerships e.g. with smartclip
- Advertising on TV channel (limited countries)

21. Competition:
Opportunities:
- Nobody (including YouTube) grades or stars clips;
- Build fan loyalty - reward the Quality of ratings
- Richter celebrates the pure sound of live music –
quality video and sound
- Bringing back memories of those that were there;
‘instant’ & ‘old’
- Develop categories to excite users on the content / appeal
to the music community
- Work with the music business… get them excited to
maximise revenue

22. Marketing:
Distribution:
- Website
- App
- SmartTV App
- The App will be available to download through app store,
Android, Google play and Nokia apps.
- Recorded gigs will be available to download through the
the website and app.

23. Marketing:
The app: Rock the Richter
- The app has a two-fold use.
1. To access the live music services as per the website
2. An immersive connection with offline and digital
- Rock the Richter is a gig rating platform like no other
- Users rate a concert based on the db
- Gigs are then placed into a rating chart based on volume
- The rating is completed by raising the
phone into the air to capture the noise

24. Marketing:
The app: Rock the Richter
- The app should also encourage users at gigs
to rate the gig
- This will provide a comparable service for offline vs digital
- It should also encourage visitors to view gigs based
on rating and explore new artists
- Fusing offline & digital together should create another
audience who are looking to “re-live” the gig

25. Marketing:
Targeting concert-goers
-Pop up stand at petrol stations selected for
their likely footfall of our target audience on
route to festivals
- Outline the key features of the app and a QR
code taking the user directly to download the app

26. Marketing:
Hair-raising ideas
- Placing vending machines on the way to
festivals that provide free branded goodies.
- All about enhancing the experience. Energy drinks,
face paint, dry shampoo, torches.
- Dry shampoo would be a good one – sales of dry shampoo
at service stations during festival seasons go up 30%!

27. Marketing:
Don’t be a loo-ser
- Loo takeovers
- Decals stuck to mirrors in toilets
- Encouraged to take photos and share their
picture on social networks
- Hook on to the ‘selfie’ craze

28. Marketing:
Targeting those who can’t make it:
- Competitions on Social platforms to win tickets
- Print media
- Radio & TV advertising
- SEO & PPC campaigns for related terms
(Beyonce, Creamfields, Take That, Coldplay)
- Local gig listing magazines

29. Marketing:
The journey
- Promotional festival activity
from April to September
- Membership voucher push at Christmas
- Loyalty scheme, such as a points per view scheme
to win tickets to gigs, in place 2 months after acquisition

30. In conclusion:
Enjoy more with Richter:

31. In conclusion:
Richter creates revenue:
- Unique online offering
- Solid revenue opportunities
- Subscription model
- Individual gig purchases can be altered to suit popularity
- Targeted advertising
- Affiliate kickbacks
- Easily expandable model
- Expandable model into theatre and comedy
- Targeted 1,000,000 users with 50,000
subscription & 100,000 individual gig
purchases by 2015.

32. Rock the Richter
“Bringing Live to you, Worldwide”
Thank You