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Introducing The Amazon Echo
- 1. Introducing The Amazon Echo BayleeDiedrich, Waverly Wituski, Ashley Ritter, Micah Flores A new way to stay connected
- 2. What is theAmazon Echo?
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- 4. Primary Market Age:25 – 54 (125 Million) Income: $75,000+ Education: Some College Psychographics Enjoys shopping online, Values time with family, Loves Music Buying Behaviors Purchases new phone every year, Purchases smart home products Purchase Drivers Latest and Greatest Families Target Audience
- 5. Secondary Market Age:25 – 54 (125 Million) Income: $75,000+ Education: Some College Psychographics Lives life on a schedule, Always on the go Buying Behaviors Purchases productivity apps Constantly orders supplies Purchase Drivers Wants hands free experience, Lack of personal assistant Business Professionals Target Audience
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- 8. 1,220,000 905,000 550,000 450,000 368,000 301,000 135,000 18,100 8,100 Amazon Wireless Wireless Speakers Echo Bluetooth Amazon Echo BluetoothSpeakers Speaker Hands Free Voice Control Average Monthly Searches Keywords 185,000,000
- 9. A convenient wayto make it easier to get through the day 307 Million Active Users 1.6 Billion Active Users Display Advertising A New Way to stay connected 80 Million Active Users
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- 13. Track AdWordsCampaign Track conversion of traffic from display ads Track and Monitor Key Points of Interest
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- 16. Social Media Communicate withCustomers Announce New Features Promotions & Games #StayConnected
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- 19. Interactive Display Boards AskAlexa Anything Yelp Pandora Traffic Updates Just Ask
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- 21. $400,000 $200,000 $300,000 $100,000 Paid Search Paid Social SEO Budget IncludesSalary & 10% Agency Fees AdWords $2.35 CPC @ 75,00 Impressions Display Advertising $3.10 @ 55,00 Impressions
- 22. October to December January to March Aprilto June July to August Schedule
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Editor's Notes
- #4 Add photo or details here
- #9 Why? Need to talk about ctr and cpc
- #17 Communicate – features they want added, new features coming soon, contest and games – secret phrase win an amazon gift cards. Not in love with picture bubbles
- #19 Story boards? 15 seconds?
- #20 Story boards? 15 seconds?
- #22 Adwords $2.35 CPC 75,000 impressions/ Display Adv = $25,000 $3.10 CPC 55,000 impressions Social
- #23 Finish changing metics