AWS is investing in enterprise migration program initiatives. In this session, learn how you can take advantage of the latest partner programs, tools, and methodologies supporting enterprise migrations. Many enterprises are starting with migrating desktop computing as a first step; we dive into specific partner opportunities and approaches to drive enterprise migration projects in this area.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Andy Furner
Global Lead
Partner Migration Program
Enterprise Migrations
Partner Led Migrations to AWS starting
with the Desktop
Cynthia Gallant
Global Lead
Enterprise Desktops & Applications

2. What to Expect from the Session
• Understanding of the market dynamics and why you would want
to focus here now
• Overview of the AWS partner programs, investment and support
• What customers need: the partner opportunity
• Hear from your peers and their customers
• How do I get started?

3. Migration Market Opportunity
The public cloud
is becoming an
Enterprise
strategic
imperative
The “tire kicking”
has stopped
The market is
large…in fact, huge!
Globally $2T is
dedicated to
maintenance and
keeping the lights on.
This is a strategic
imperative for AWS
We are investing to
help our customers
benefit from the
Public Cloud
Customers
need help
Partners are
critical and will
lead the way

4. Transformation journey to cloud-first (stages of adoption)
Optimization
Migration
Foundation
Project
4
3
2
1 Migrations and partner services happen at every stage

5. Migration
Transformation journey to cloud-first (stages of adoption)
Optimization
Foundation
Project
Enterprise wide
scaling
4
3
2
1

6. Partner Opportunity - Readiness
Landing
Zone
• Account structure
• Network design
including VPC, VPN,
DX, & multi-region
• Controlled Identity and
Access Mgmt.
• Functionality needs &
user experience
matched w/ service
catalogue definitions
Center of
Excellence
• Team structure across
IT, Security and
Business
• Key roles determined,
training performed to
build knowledge
• Experience built with
actual AWS work
• Tasked with accelerating
the build/spread of cloud
expertise
Security and
Compliance
• Security Directives:
governance, risk, and
compliance models
• Preventive measures to
protect & mitigate
threats
• Inspect & Detect
Infractions
• Security Responses
playbook
• Remediate to standards
• Full security and
compliance visibility &
transparency
Cloud
Operating Model
• From lead times ~
days/weeks/months to
lead time of minutes
• From Service
Catalogue of
components to Service
Catalogue of
landscapes
• From Process-heavy
Service Management to
Automated Service
Management
Business Case
Development
• Understanding the
TCO
• Working with the
business to define the
value/benefits
• Agility, Productivity,
Geographic
Expansion
• Gain Executive
support and alignment

7. Portfolio Discovery & Planning
• Dissecting the Datacenter
• Defining Application Patterns and
Grouping
• Application Design Process
• Initial backlog of applications ready to
migrate
Migration Projects
• Start Migrations Day 1
• Migrate a series of Application Patterns
• Establish the Process
• Functionality needs and end user
experience matched with service
catalogue definitions
Partner Opportunity - Migration and Management
Managed Services
• AWS infrastructure and application management
• Proactive monitoring, automation and management
• AWS procurement and billing management
• Implementation of operations best practice

8. Migrations – Partner Led Examples
Decommissioned datacenter, migrated, and
managed workloads to AWS.
Saved over 60% in IT infrastructure costs.
Migrated mission critical applications,
saving 30% and nearly $12.9MM
Migrated over 6,000 instances in 9 months.
Reduced storage costs 50%, compute
costs 20%, and sped up provisioning buy
10x (4 weeks to 2 days)
70% of applications and databases migrated
to AWS. 1.4TB of data migrated from
Microsoft SQL Server to Amazon RDS.
Push-button build and deployment, end to
end automation, and improved agility.
Migrated data center by re-hosting 65% of
applications and re-platforming 35%.
Shared services and enterprise
applications moved to AWS and
ownership handed to business
applications owners.

9. v
AWS is investing to make migrations simpler and easier
Competency
Enablement
Tools
Investment
Migration Acceleration Program (MAP)
Partner Migration Funding Program
Accelerate Program for Microsoft Windows
Accelerate Program for Citrix Desktops
Accelerate Program for Amazon WorkSpaces

10. Desktop migration is a great place to start
Desktop as a Service,
Amazon WorkSpaces
Opens new use cases
Pay-as-you go, hourly and
monthly pricing, BYOL
Bundle types match user
profiles – new Graphics
bundle
Customers focus
on innovation
Frequent starting point
for AWS migrations
Improve desktop and
application security
Shift undifferentiated
“heavy lifting”
Quick wins with fast,
easy growth path
Quick win department
deployments
Scale-up migrations are
logical add-on projects
Rich services
consulting & recurring
Before, during and post-
migration
Waves of migration projects
new use cases

11. Plan, Architect and Design
• Device strategy
• Application inventory
• User profiles & WorkSpaces bundle
selection
• AWS security & network design
• Planning for ongoing user
management
Migration Projects
• Migration of end user environment
• Network, security, and backup –
implementation and optimization
• AD Integration
• Operations and service management
integration
Desktop Migration – Consulting & Recurring Services
Managed Services
• Running a partner branded managed service
• Launching, terminating and rebuilding WorkSpaces
• IT Helpdesk and problem resolution
• Patch management and application updates

12. Desktop migration success – best practices
Geneia + Cognizant
HEALTHCARE DATA
ANALYTICS PROVIDER
Analytics application migration
to AWS supported by Cognizant
Technology Services
Desktop-as-Service for
developers accessing patient
data for security and compliance
Vertafore
AWS FINANCIAL
SERVICES ISV PARTNER
Migrating Insurance Agency
clients to their Amazon
WorkSpaces managed
service offer
Ahead
AWS CONSULTING
PARTNER
Leading and assisting
customers in migrating
desktops to AWS
1 2 3
Fred Rahmanian
CTO, GENEIA
Raghu Chandrasekharan
COGNIZANT DELIVERY
PRACTICE FOR AWS
Steven Finch
SVP SOLUTIONS
Hani Esoo
DIRECTOR ENGINEERING
SERVICES
Eric Kaplan
CTO, AHEAD

13. Call To Action
Programs available for migration projects
Migration Acceleration Program (MAP)
Partner Migration Funding Program
Re:Think for Windows
Accelerate Program for Citrix Desktops
Accelerate Program for Amazon WorkSpaces
Enter opportunities in APN Portal w/ campaign name, and discuss with your PDM

14. Related Sessions
ARC307 - Accelerating Next Generation Healthcare
Business on the AWS Cloud (Geneia)
ENT201 - Deploying Amazon WorkSpaces at Enterprise
Scale to Deliver a New Desktop Experience (Ahead)
Over 40 Sessions….

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16. Thank you!