Find out more about how to accelerate innovation and reduce costs using cloud-based Software procurement

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Guy Kfir– AWS Marketplace
May 23, 2017
Accelerating Innovation and Reducing Cost
Using Cloud-based Software Procurement

2. Development
& Test
New
Applications
Digital & CX
Analytics
Mobile
DC Migration
Mission
Critical Apps
All In
This journey includes migrating your software to the cloud
On the Journey to the Cloud, You Require
Software Solutions for Each Workload

3. Gartner Report "Market Insight: Cloud Computing's Drive to Digital Business Creates Opportunities for Providers.“ May 24, 2016
Jeffrey Mann, David Mitchell Smith, Ed Anderson, Jay Heiser, Yefim V. Natis, Thomas Bitman, Neville Cannon
“Cloud will increasingly be
the default option for
software deployment.”
Gartner
Software catalog starting position
• ~200+ software product vendors
• 10-40% in house developed applications
• 30% open source/free software
• 70% COTS software
• Large EA/ELAs for top 50 vendors
• Upgrade cascade over 1-3 years – too slow
The Enterprise Software Portfolio is in Transition

4. What We Hear from Customers
Challenges
• Software entitlement & deployment models
• Complex agreement management
• Constant renewal & replacement
• Out of date procurement mechanisms
• No single approved catalog of software
Customers want to
• Rapidly innovate by buying and deploying software
solutions on-demand
• Simplify and streamline purchasing, license
management and invoicing
• Upgrade on demand
• Reduce cost while picking new standards
Source: AWS Marketplace Survey, Q1 2016

5. Submit
Publish
Preview
Test
• Ongoing catalog additions
• Version updates*
• Vendor supply portal
• Centralize digital assets
*Vendor dependent
• Sunset older versions
• Add instance type/region
• Actively monitor
health and expansion
• 7/24 scanning
• Vulnerability notifications
and removal/work-rounds
• MCO Team
AWS Marketplace
A Public Managed Catalog

6. AWS Marketplace
Discover, Procure, Deploy, and Manage Software In the Cloud
• 3,800+ software listings
• Over 1,200 participating ISVs
• Open source and commercial
software
• Bring-your-own-license
• Procure new
• Deployed in 14 AWS Regions
• 135,000+ active customers
• Over 370M of deployed EC2
instances per month

7. Security BIStorage MediaDatabaseNetworking DevOpsOperating
Systems
Categories Most Often Deployed
Sample Vendors in Category

8. SaaS and API Subscriptions
Now available in AWS Marketplace

9. AWS Marketplace SaaS Contracts
• Greater flexibility for SaaS
subscriptions (monthly, 1, 2, or 3
years)
• Upgrade or expand contracts at
any time
• Over 70 SaaS products now
available via AWS Marketplace

11. DEMO: AWS MARKETPLACE
Procuring and deploying third-party software products

12. Enterprises Need to Balance Control and Agility
AWS Service Catalog allows organizations to create
and govern catalogs of approved deployable assets on
AWS
Administrator
End -User
Control
Standardization
Governance
Agility
Self-service
Time to marketIt enables users to quickly deploy approved IT
services they need in a self-service manner.
“Approve once and deploy many”

13. Users
Administrator
Control
Standardization
Governance
Agility
Self-service
Time to market
AWS Service Catalog allows organizations to create and manage catalogs
of IT services and software on AWS. It enables users to quickly deploy
approved IT services they need in a self-service manner.
AWS Service Catalog: Simplifying Access Management
Private Catalog for Organizing and Launching Infrastructure & Software
Services on AWS

14. AWS Service Catalog – A Few Terms to Note
Constraint
restriction on the ways that specific
AWS resources can be deployed for a
product
Product
an IT service (VPC, web server,
database, etc.) that you want to make
available for deployment on AWS
Provisioned Product
an instantiated version of the AWS
Service Catalog product is launched
Portfolio
a collection of products together with
configuration information, launch
controls, and administrator-
controlled access settings

15. AWS Marketplace Copy to Service Catalog
• Manage products procured on
AWS Marketplace
• Create portfolios of pre-approved
products for deployment access
UsersAdministrator
Control
Standardization
Governance
Agility
Self-service
Time to Market

16. 1. Audit or build your Software library as you move to the cloud
2. Standardize
3. Modernize or abandon
4. Compare choices to AWS Marketplace & find your preferred suppliers
5. Use BYOL and upgrade to newer versions
6. Shift to subscription: Pay-as-you-go or Duration Contracts
7. Consider AWS Marketplace as your public managed catalog
8. Manage private choices & republish and control for compliance on AWS Service
Catalog – your private catalog
What to do next? Ten options and suggestions

17. Thank You!
kfir@amazon.lu