Great presentations mean less, not more. Make 'em simple and easy to read, and DON'T TREAT YOUR PRESENTATION AS YOUR SCRIPT.
Great presentations aren't made to be read.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
Presentation Horrors: Don't do these thingsIan Lurie
I've done some pretty awful presentations in my career. Here, I've pulled them all into a single, truly horrifying 'ultimate' slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.
I volunteered as Presentation Coach for App Camp for Girls (2017) - giving this talk and then coaching the campers as they prepared to pitch the apps they built during camp. Learn more about App Camp for Girls: http://appcamp4girls.com/
Great presentations mean less, not more. Make 'em simple and easy to read, and DON'T TREAT YOUR PRESENTATION AS YOUR SCRIPT.
Great presentations aren't made to be read.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
Presentation Horrors: Don't do these thingsIan Lurie
I've done some pretty awful presentations in my career. Here, I've pulled them all into a single, truly horrifying 'ultimate' slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.
I volunteered as Presentation Coach for App Camp for Girls (2017) - giving this talk and then coaching the campers as they prepared to pitch the apps they built during camp. Learn more about App Camp for Girls: http://appcamp4girls.com/
Writing for the Internet? You're doing it wrong.space150
You have your content plan. An editorial calendar. A campaign idea. Even a tagline. But how do you actually put those words together in a digital way that helps people grok them? Take a peek into how we tackle it at space150.
Unconventional wisdom: Putting the WHY Before the WHAT of Presentation DesignSheila B. Robinson
This is my second slide deck on presentation design and is designed to complement (and overlap a bit) my first: Data Visualization and Information Design: One Learner's Perspective. This one is in answer to the many questions I've been getting: How do you know this stuff and where did you learn it, and WHY are there all these new rules?
Enjoy!
Since I can't embed fonts on my Mac, I had to convert to pdf. Here are the links that are no longer live in the presentation:
Slide 23: http://sethgodin.typepad.com/seths_blog/2011/10/the-atomic-powerpoint-method-of-creating-a-presentation.html
Slide 71: http://www.perceptualedge.com
http://www.perceptualedge.com/files/GraphDesignIQ.html
http://www.perceptualedge.com/examples.php
Slide 72: http://www.garrreynolds.com
http://www.garrreynolds.com/preso-tips/design/
http://www.garrreynolds.com/resources/
Slide 73: http://p2i.eval.org
http://p2i.eval.org/index.php/slide-design-guidelines/
Slide 74: http://stephanieevergreen.com
http://emeryevaluation.com
http://www.storytellingwithdata.com
I created this Intermediate PowerPoint presentation for a class I was asked to teach when a coworker was called away by a family emergency. Because I was not expecting to teach this PowerPoint class, I created this presentation in one day
I volunteered as the presentation coach for App Camp for Girls in 2017 and 2018. In my 2018 slides, I covered tips about storytelling, understanding and speaking to your audience, presentation design, presentation delivery, and specifics for their App Camp for Girls "pitch" (where the campers demo their app to a panel of friendly "judges"). Learn more about this great organization: http://appcamp4girls.com/
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
Presenting in some format is part of everybody’s career. It is not so difficult as many think. Like any other skill it requires practice. Use the lessons we learned while judging the “DB2’s Got Talent Competition” from The DB2Night Show™
Teaching with Sakai CLE from the Ground Up!LandonPhillips
Join Pepperdine University's Technology and Learning group as we build a course site from the ground up. We will cover topics like course management, setting expectations, chunking, and discussion. We'll explore Site Info, Home, Syllabus, Lessons, and Forums to inform and engage your students. We will wrap up this session with tips/gotchas and look to all participants to share best practices throughout.
Teaching with Sakai CLE from the Ground Up!LandonPhillips
Join Pepperdine University's Technology and Learning group as we build a course site from the ground up. We will cover topics like course management, setting expectations, chunking, and discussion. We'll explore Site Info, Home, Syllabus, Lessons, and Forums to inform and engage your students. We will wrap up this session with tips/gotchas and look to all participants to share best practices throughout.
To really engage and grab your audience's attention, you will have to re-evaluate old presentation techniques and be bold enough to incorporate new, better ones. Nobody wants to listen to a robot. Give them all the facts by all means, but stay personable. Read more www.24slides.com/blog/
This presentation includes science-based principles on how to attract an audience's attention, sustain it, and convert a presentation into memorable content.
Conference presentations are the moment to share your results, and to connect with researchers about future directions. However, presentations are often created as an afterthought and as a result they are often not as exciting as they could be.
In this slidedeck Felienne Hermans shares hands-on techniques to engage an audience.
The talk covers the entire spectrum of presenting: we start with advice on how to structure a talk and how to incorporate a core message into it. Once we have addressed the right structure for a talk, we will work on adding stories and arcs of tension to your presentation. Finally, to really perform as a presenter, we will talk about how slide design and body language can support your presentation.
Doing customer development (and stop wasting your time) - StartupBus editionHans van Gent
Why would you bother to talking to people while you actually could be building your product?
Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track while being on a moving bus.
Writing for the Internet? You're doing it wrong.space150
You have your content plan. An editorial calendar. A campaign idea. Even a tagline. But how do you actually put those words together in a digital way that helps people grok them? Take a peek into how we tackle it at space150.
Unconventional wisdom: Putting the WHY Before the WHAT of Presentation DesignSheila B. Robinson
This is my second slide deck on presentation design and is designed to complement (and overlap a bit) my first: Data Visualization and Information Design: One Learner's Perspective. This one is in answer to the many questions I've been getting: How do you know this stuff and where did you learn it, and WHY are there all these new rules?
Enjoy!
Since I can't embed fonts on my Mac, I had to convert to pdf. Here are the links that are no longer live in the presentation:
Slide 23: http://sethgodin.typepad.com/seths_blog/2011/10/the-atomic-powerpoint-method-of-creating-a-presentation.html
Slide 71: http://www.perceptualedge.com
http://www.perceptualedge.com/files/GraphDesignIQ.html
http://www.perceptualedge.com/examples.php
Slide 72: http://www.garrreynolds.com
http://www.garrreynolds.com/preso-tips/design/
http://www.garrreynolds.com/resources/
Slide 73: http://p2i.eval.org
http://p2i.eval.org/index.php/slide-design-guidelines/
Slide 74: http://stephanieevergreen.com
http://emeryevaluation.com
http://www.storytellingwithdata.com
I created this Intermediate PowerPoint presentation for a class I was asked to teach when a coworker was called away by a family emergency. Because I was not expecting to teach this PowerPoint class, I created this presentation in one day
I volunteered as the presentation coach for App Camp for Girls in 2017 and 2018. In my 2018 slides, I covered tips about storytelling, understanding and speaking to your audience, presentation design, presentation delivery, and specifics for their App Camp for Girls "pitch" (where the campers demo their app to a panel of friendly "judges"). Learn more about this great organization: http://appcamp4girls.com/
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
Presenting in some format is part of everybody’s career. It is not so difficult as many think. Like any other skill it requires practice. Use the lessons we learned while judging the “DB2’s Got Talent Competition” from The DB2Night Show™
Teaching with Sakai CLE from the Ground Up!LandonPhillips
Join Pepperdine University's Technology and Learning group as we build a course site from the ground up. We will cover topics like course management, setting expectations, chunking, and discussion. We'll explore Site Info, Home, Syllabus, Lessons, and Forums to inform and engage your students. We will wrap up this session with tips/gotchas and look to all participants to share best practices throughout.
Teaching with Sakai CLE from the Ground Up!LandonPhillips
Join Pepperdine University's Technology and Learning group as we build a course site from the ground up. We will cover topics like course management, setting expectations, chunking, and discussion. We'll explore Site Info, Home, Syllabus, Lessons, and Forums to inform and engage your students. We will wrap up this session with tips/gotchas and look to all participants to share best practices throughout.
To really engage and grab your audience's attention, you will have to re-evaluate old presentation techniques and be bold enough to incorporate new, better ones. Nobody wants to listen to a robot. Give them all the facts by all means, but stay personable. Read more www.24slides.com/blog/
This presentation includes science-based principles on how to attract an audience's attention, sustain it, and convert a presentation into memorable content.
Conference presentations are the moment to share your results, and to connect with researchers about future directions. However, presentations are often created as an afterthought and as a result they are often not as exciting as they could be.
In this slidedeck Felienne Hermans shares hands-on techniques to engage an audience.
The talk covers the entire spectrum of presenting: we start with advice on how to structure a talk and how to incorporate a core message into it. Once we have addressed the right structure for a talk, we will work on adding stories and arcs of tension to your presentation. Finally, to really perform as a presenter, we will talk about how slide design and body language can support your presentation.
Doing customer development (and stop wasting your time) - StartupBus editionHans van Gent
Why would you bother to talking to people while you actually could be building your product?
Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track while being on a moving bus.
How to Rock a Presentation by Cynthia Hartwig at Two PensCynthia Hartwig
Cynthia Hartwig shares hard won presentation experience gained over 30 years of advertising and business communication pitches in How to Rock a Presentation. Learn how to make blended presentations, get away from being enslaved by PowerPoint, and figure out how to tell stories that make an audience connect with you.
If good design requires failure, how can designers f*ck up when failure isn’t considered an option?
Edison famously said, "I failed my way to success." In the interactive world, we've all heard the buzz phrases about failing fast, and how failure--particularly in the form of prototyping--can be a powerful design tool. But what about real failure? We've all experienced projects that never got off the ground, or crashed and burned stunningly. We don't put them in our portfolios. We only talk about them when we've had one drink too many. What can we learn from our embarrassments? And are there really things we can learn by failing, especially in the agency and consulting worlds, where we are hired for our expertise, and infallibility?
Questions to think about:
Can there be actual power, and knowledge in failure? What is your biggest failure, and what did you learn from it?
What are the different ways you can fail? Have you ever had a "successful" project that was a personal failure? Why? What can you learn from it?
Why are we so afraid of failing? What are the negative consequences of failure? And how can we encourage a positive viewpoint on failure?
How can we pull victory from the flames of defeat? How do you not panic when you sense yourself failing? How can you use your failure to inform future successes?
How can we build an acceptance of failure into a design or consulting practice? How can we get away from always having to be right, and move towards creative adaptability?
Using Humor to Create Content That ResonatesSnapApp
So many marketing strategies these days are robotic and monotonous – it’s important to remember that the people to whom you’re reaching out are also people, just like us. People like to laugh, so are you delivering with humorous content? Check out some of the companies that are creating funny content that resonates, and learn how they can help you find your funny bone.
How To Be A Real Developer In Two Easy Stepsnorthofnormal
Have some imposter syndrome? Worried that you aren't a *real* developer? You're in luck! There's an easy, anybody-can-do-it two-step process you can follow to conquer your fears and become a Real Developer. What are those two steps? Well...that's where it gets complicated. Come with Anne as she recounts her path into the world of software development, overcomes her fears, questions the nature of reality, and shows off a super cool Ruby script.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Signature content of MTBiz is its Article of the Month (AoM), as depicted on Cover Page of each issue, with featured focus on different issues that fall into the wide definition of Market, Business, Organization and Leadership. The AoM also covers areas on Innovation, Central Banking, Monetary Policy, National Budget, Economic Depression or Growth and Capital Market. Scale of coverage of the AoM both, global and local subject to each issue.
MTBiz is a monthly Market Review produced and distributed by Group R&D, MTB since 2009.
To Sell is Human training for real estate agents based on Dan Pink's book and adapted for our industry. Part of the BloomTree Master Series training provided to our agents.
Similar to Conversion Copywriting by Joanna Wiebe - WistiaFest 2017 Keynote (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Coca Cola Branding Strategy and strategic marketing plan
Conversion Copywriting by Joanna Wiebe - WistiaFest 2017 Keynote
1. CONVERSION
COPYWRITING
and the end of…
JOANNA WIEBE @copyhackers
¯_(ツ)_/¯
“Shorter!!”
“I like it”
“I don’t like it”
“What’s Apple doing?”
“Longer!”
2. • Scripting a video
• Writing a VSL
• Writing the embed / landing page for your
video
• Writing video captions
• Writing emails that drive to videos
• Writing sales pages that sell video-based
training
Use copy to get
more views, less
drop-off and more
take-up on your
CTAs
@copyhackers
19. One Reader: Product-aware trial user
who does not know about custom player
colors
One Offer: Change your player color
One Promise: Get more views
One Guiding Idea: Yes, Wistia’s tech
can get more people to watch your
videos
27. Most awareIf your reader joins the convo…
…your job is to move them to…
Most aware
with high
intent
28. You cannot lead with your
product if your reader is unaware,
problem- or solution-aware.
This rule holds that…
@copyhackers
29. You cannot ask for a purcha$e
until your reader is at least
product aware.
This rule holds that…
@copyhackers
30. If you need to move a prospect
through multiple stages of
awareness, you need longer copy.
This rule holds that…
@copyhackers
31. One Reader: Product-aware trial user who
does not know about custom player colors
One Offer: Change your player color
One Promise: Get more views
One Guiding Idea: Yes, Wistia’s tech can
get more people to watch your videos
Lead not with
incentive or pitch but
with intrigue re: feature
Write as much as is
needed to move along
spectrum toward next
stage
Offer to try this feature
32. The result? >3x the
paid conversions.
We tested 6 emails that nurtured Wistia
trial users from product-aware to MAHI.
53. What do you do with the mad that you feel
When you feel so mad you could bite?
When the whole wide world seems oh so wrong,
And nothing you do seems very right?
What do you do - do you punch a bag?
Do you pound some clay or some dough?
Do you round up friends for a game of tag?
Or see how fast you go?
It's great to be able to stop,
When you've planned the thing that's wrong,
And be able to do something else instead
And think this song:
I can stop when I want to,
Can stop when I wish,
Can stop, stop, stop anytime.
And what a good feeling to feel like this,
And know that the feeling is really mine -
Know that there's something deep inside
That helps us become what we can.
For a girl can be someday a lady,
And a boy can be someday a man.
@copyhackers
54. While others talked down to kids,
Mr Rogers talked to kids using their own
words.
@copyhackers