A recent presentation to the Nat\'l Assn of Catering Executives - the outline of a online marketing campaign.

1. +
CREATIVE DILEMMA
DIGITAL | MARKETING | STRATEGIES
OUR BRAND IS SUCCESS

2. +
Lifestyles Marketing
Bars Hotels Spas
Wineries Restaurants Fashion

3. +
Marketing Challenge
Revenue
Revenue
Drain

4. +
Integrated Marketing

5. +
Low Season Marketing
Last Minute
Planning
Deep
Discounts
Revenue Loss /
No bookings

6. +
Building The Connection
Mobile
Users
Social Video
Users Users
Your
Brand

7. +
Define Your Target Audience
• Business professionals
65% between the ages of 35-50
• Women with management
75% positions.
• Make travel decisions by
50% social media website
recommendations.

8. +
Define Success Measures
Create Engaging Increase Build Mobile
Content bookings Users
Drive Brand
Awareness

9. +
Develop Engaging Content
Video Engagement Video Conversion
Engage
Your Visitors
Convert
Visitors To Leads
Nurture
Leads To Customers

10. +
Promote Mobile Presence
Mobile Access Mobile Users
Mobile
Users
Mobile
Strategy
Mobile
App

11. +
Define Social Media Strategy
Listen
Call To
Participate
Action
Share
Influence
Content
Generate
Buzz

12. +
Integrated Marketing Cycle
SMS Repeat Cycle
• Video Email • Video
• Social Media • Facebook Banner Ad • Integrated
• Pinterest • Twitter Alert Cycle
• Reporting
Video
Mobile Push
Launch