![FOURSQUAREMARKETING,[object Object],by Jason Keath of SOCIALFRESH.COM,[object Object],with Awareness,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-9-2048.jpg?cb=1670236424)
![WHAT IS,[object Object],Foursquare?,[object Object],It is not just for stalking.,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-10-2048.jpg?cb=1670236424)
![FOURSQUARE TACTICS,[object Object], TIPS / LAYERS,[object Object], CHECKINS / SHOUTS,[object Object], BADGES,[object Object], MAYORSHIPS,[object Object], SPECIALS / REWARDS,[object Object], RESPONSE,[object Object], COMMUNITY ,[object Object],25,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-11-2048.jpg?cb=1670236424)
![Foursquare Marketing 5 Sections 36 Slides,[object Object],Why People Use Foursquare,[object Object],Questions You Should Be Asking,[object Object], Your Homework ,[object Object],Use Foursquare,[object Object],Listen,[object Object],Experiment and Track,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-12-2048.jpg?cb=1670236424)
![5 REASONS PEOPLE,[object Object],USE FOURSQUARE,[object Object], Playing The Game,[object Object], Finding Friends,[object Object], Making Announcements,[object Object], Getting Suggestions,[object Object], Getting Rewards,[object Object],4,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-13-2048.jpg?cb=1670236424)
![1. GAMEPLAY,[object Object],BECOME MAYOR,WIN BADGES,SCORE PTS,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-14-2048.jpg?cb=1670236424)
![2. FIND PEOPLE,[object Object],DISCOVERWHEREPEOPLE ARE GATHERING,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-15-2048.jpg?cb=1670236424)
![3. ANNOUNCING,[object Object],HEY EVERYBODY I LOVE THIS PLACE,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-16-2048.jpg?cb=1670236424)
![4. SUGGESTIONS,[object Object],TIPS, CHECKINS, and SPECIALS,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-17-2048.jpg?cb=1670236424)
![5. REWARDS,[object Object],CHECKIN, SAVE MONEY,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-18-2048.jpg?cb=1670236424)
![ASKING THE,[object Object],RIGHT QUESTIONS,[object Object],1. Are My Customers Already Using Foursquare?,[object Object],10,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-19-2048.jpg?cb=1670236424)
![ASKING THE,[object Object],RIGHT QUESTIONS,[object Object],2. What Do Your Customers Want From You on Foursquare?,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-20-2048.jpg?cb=1670236424)
![ASKING THE,[object Object],RIGHT QUESTIONS,[object Object],3. What Are Your Business Goals For Getting On Foursquare?,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-21-2048.jpg?cb=1670236424)
![ASKING THE,[object Object],RIGHT QUESTIONS,[object Object],4. How Does Your Brand Fit Into the Foursquare Ecosystem?,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-22-2048.jpg?cb=1670236424)
![START BY USING FOURSQUARE,[object Object], Create a personal account,[object Object], Checkin to places you care about,[object Object], Become a mayor,[object Object], Follow friends,[object Object], Follow brands,[object Object],14,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-23-2048.jpg?cb=1670236424)
![FOURSQUAREMARKETINGWITHOUTA REAL VENUE,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-24-2048.jpg?cb=1670236424)
![CHECKINSAS A BUSINESS,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-25-2048.jpg?cb=1670236424)
![ALWAYS BE LISTENING,[object Object], Use the Foursquare Dashboard,[object Object], Use Search.Twitter.com,[object Object], Use Coupon Codes,[object Object], Suggest Products Through Tips,[object Object],17,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-26-2048.jpg?cb=1670236424)
![1. DASHBOARD,[object Object],Go to your event page to “claim” your venue,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-27-2048.jpg?cb=1670236424)
![1. DASHBOARD,[object Object],Within a couple days you should get access,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-28-2048.jpg?cb=1670236424)
![1. DASHBOARD,[object Object],WHAT DATA IS ON THE DASHBOARD?,[object Object],[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-29-2048.jpg?cb=1670236424)
![Time Breakdown (when users checkin)20,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-38-2048.jpg?cb=1670236424)
![2. TWITTER SEARCH,[object Object],SEE WHATPEOPLE ARE SAYINGTHIS IS WORD OF MOUTH,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-39-2048.jpg?cb=1670236424)
![3. COUPON CODES,[object Object],TRACK SUCCESS THROUGH ,[object Object],COUPON USE,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-40-2048.jpg?cb=1670236424)
![4. ENCOURAGE TIPS,[object Object],LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ,[object Object],ENCOURAGE CUSTOMERS TO DO THE SAME,[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-41-2048.jpg?cb=1670236424)
![STEP 3 EXPERIMENT and TRACK,[object Object],[object Object]](https://image.slidesharecdn.com/foursquaremarketingslidescomplete-100813115554-phpapp01/75/foursquare-marketing-for-the-enterprise-42-2048.jpg?cb=1670236424)
Foursquare Marketing for the Enterprise
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Presentation from Awareness, Inc. and Jason Keath of Social Fresh from recent foursquare marketing webinar on 8/11/2010. The full recording from the webinar can be found at http://www.awarenessnetworks.com/
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Foursquare Marketing for the Enterprise
- 30. Total check-ins
- 31. Unique visitors
- 32. % of check-ins shared with Twitter
- 33. % of check-ins shared with Facebook
- 34. Gender percentages of check-ins
- 35. Top Visitors (3 listed)
- 36. Most Recent Checkins (12 listed)
- 37. All Checkins (detailed listing of all checkins)
- 43. Understand Why Your Customers Checkin
- 44. Understand How Your Customers Interact
- 45. Understand What Your Customers Want
- 58. Listen to your customers’ complaints
- 59. Ask them to help
- 60. Keep good data
- 61. Follow the numbers and results