The document discusses a digital marketing campaign managed by Farizal Kamal that increased brand awareness and conversions. The campaign budget was Rp2.4 billion and increased the client's Alexa ranking from 8,874 to 2,704 in 3 months. The campaign generated 46,869 conversions worth Rp4.7 billion in sales and Rp2.3 billion in digital profits. Farizal Kamal offers his services to help other businesses grow through improving their digital presence and conversions.

1. AWARENESS CONVERSION STRATEGY
By: Farizal Kamal
Increase Brand Awareness (Alexa Ranking) Will Lead
You To Achieve High Conversion Rate

2. Sample Budget Campaign
(That I Managed)
Budget spent Rp2,413,000,000 ($172,000) &
the campaign still running (budget spending will increase)

3. Traffics Trend Increase
Brand Awareness was building up

4. My Optimization Increases The
Campaign Performance Result
My optimization vs someone else

5. Campaign Growth Opportunity (1)
Get 120,000 clicks per week opportunity

6. Campaign Growth Opportunity (2)
Get Conversions increase opportunity

7. The Alexa Performance Result
Alexa ranking for targeted market (Indonesia) increases from 8,874 to 2,704
in about 3 months & website produces high conversions

8. The Conversions (Online Sales Values)
Total Conversions = 46,869
Accepted rate 10% = 4,686 (Xtreme > use lower number)
Avg. Sales = Rp1,000,000 (Xtreme number)
Sales Value = Rp4,686,000,000
Digital Cost = Rp2,413,000,000
Digital Profit = Rp2,273,000,000
Note:
About 38% (from xtreme conversions value), it becomes repeated customers

9. And the journey continues…
What’s your website ranking on Alexa?
Want to have a website journey like this?
Let me make your business grow!

10. FARIZAL KAMAL’S DIGITAL
CREDENTIAL & CERTIFICATION

11. My LinkedIn Connections &
Endorsement Skills

12. Other Sample Budget
(3 Millions EURO!)

13. Adwords Search Certified Professional

14. Adwords Display Certified Professional

15. Adwords Analysis Certified Professional

16. Campaign KPI
- Alexa Ranking (for Brand Awareness)
- Keyword Tool (for Brand Awareness)
- Google Analytics (for Traffics)
- Conversions (for new user Acquisition)
To determine the success of my
digital strategies, I will use 4 KPIs:

17. THANK YOU
Farizal Kamal