Pay per click (PPC) is an advertising model where advertisers pay publishers when an ad is clicked. PPC offers instant traffic, precise targeting of specific audiences, and total control over campaigns. Optimizing a PPC campaign can reduce costs per click, improve return on investment, and increase click-through rates and quality scores.

1. Soumya
Mukherjee
EDM
MBA3-1367
Pay per click (PPC) (also called cost per click) is an internet
advertising model used to direct traffic to websites, in which
advertisers pay the publisher (typically a website owner) when the
ad is clicked. It is defined simply as “the amount spent to get an
advertisement clicked”.
Benefits
Pay Per Click Marketing
Instant Traffic
Easy to Target
specific
Audience
Total Control Over
Campaign
Pay only for Performance
Easy to measure
Results
Why
Optimize
your PPC?
Reduce Cost
Per click
Improve
Campaign
ROI
Higher Click
through Rate
Better Quality
Score
Why We need to Pay for Clicking?

2. PPC is the backbone of Commerce
on the Internet!
Whats New Lately?
Lets Talk Numbers!
Keyword Advertising is part Art part Science!
You are not going to get good
Results in a Month– It takes
some time to respond to
Adwords!
By using Geo-Targeting You can
save Money and achieve Higher
Conversion!
PPC+SEO: Guaranteed Listing!Tricks
Clicking on Ads for the Direct Purpose of
Costing the Advertiser Money!
! CLICK FRAUD
A Soumya Mukherjee InfoGraphic!