Avnet Embedded focuses on several vertical markets through its Rorke Data division, which supports Avnet's strategy of delivering customized compute, storage, and networking solutions from concept to production for industries such as digital signage, media & entertainment, healthcare, oil & gas, and industrial automation through a global network and partner ecosystem.

1. Avnet Embedded
Introducing: Rorke Data Supports Avnet’s Vertical Market Strategy

2. Areas of focus:
• Digital signage
• Interactive displays
• Video surveillance & capture
• Media & Entertainment
Avnet Embedded: • Healthcare
• Oil & Gas
vertical markets • Industrial Automation
• Communication
• IT Infrastructure/Data Center/Cloud

3. Digital
Signage
Edge devices feed…
Media &
Entertainment
Data Healthcare
Center
Oil & Gas
Industrial
Automation

4. Digital
Signage
…data center infrastructure
Media &
Entertainment
Compute
Data Healthcare
Networking
Center
Storage Oil & Gas
Industrial
Automation

5. Digital
Signage
…data center infrastructure
Media &
Entertainment
Compute
Healthcare
Networking
Storage Oil & Gas
Industrial
Automation

6. who we are…
As an independent business unit of one
of the world’s largest global distributors
of electronic components, computer
products & embedded technologies,
what we do…
We deliver value-added, state-of-the-art
hw/sw for compute, networking &
storage products through our Galaxy-
branded solutions offering.

7. “To become the leading provider of IT
solutions by engaging technology
partners and IT solutions companies to
design, deliver and integrate the most
cost effective, power efficient compute,
storage, and networking solutions
available.”
Rorke Data:
vision statement
Advantages:
• Supplier agnostic
• Global footprint
• Financial strength

8. global
integration
Hams Hall, UK
San Jose, CA
Nogales, Mexico Shenzhen, China
Jundiai, Sao Paulo
Joinville, Santa Catarina

9. agnostic “Those who take an agnostic view of technology, make
implementation decisions to choose any specific solution
over another that are driven predominantly by need.”
approach
System-level Data Center-level
DISPLAYS & TOUCH
SOFTWARE INTERFACE STORAGE
MOTHERBOARD
CHASSIS
Unbiased, unrivaled insight and guidance on the Access to leading eco-system partners and
industry’s largest ecosystem of best-of-breed alliances, allows us to choose the optimal insertion
technology brands around the world to ensure point to insure project success. Complete IT
your solution is planned, built and delivered - lifecycle management - from concept, to prototype,
from concept to actuality - with maximum to production, through post-sales support, to
effectiveness, efficiency and ROI. lifecycle upgrades, including post-value recycling,
we are positioned to deliver maximum customer
value. Complete financial services solutions are
available to meet all CapEx & OpEx requirements.

10. A typical Rorke engagement involves
discovery activity in an attempt to:
• Scope the overall project requirements
• Perform “gap analysis” on project deliverables
• Identify/engage optimal partner consortium
Rorke Data:
Upon qualification, a dedicated project engagement
management team is assigned to work with
relevant Data Center architects to created
strategy
detailed project plans, define specific BOMs,
and interface with Integration Facilities team to
deliver project success.

11. To deliver specific solutions targeted at
the value-based IT marketplace
• Server (traditional .5U to 5U rack-mount & hyper-scale)
• Storage (storage server, JBOD & NAS)
• Networking (1GbE, 10GbE & 40GbE solutions)
product
strategy

12. To deliver server solutions targeted at
the value-based IT marketplace
• .5U
– up to 512GB DDR3 RAM
– single or dual socket
– practical rack density
• .75U (OCP)
– up to 512GB DDR3 RAM
– single or dual socket
– ultimate power efficiency product
• 1U
–
–
up to 768GB DDR3 RAM
single or dual socket
servers
– traditional configurations
• 2U
– up to 1TB DDR3 RAM
– single, dual or quad socket
– enterprise or HPC configurations
• 4U/5U
– up to 2TB DDR3 RAM
– up to 8 sockets
– ultimate system configurations

13. To deliver storage solutions targeted at
the value-based IT marketplace
• 2U, 3U & 4U chassis options
– “Plug-n-play” storage appliances
– Up to 60 drive bays
– SAS/SATA
– 2.5” or 3.5” drive support
– Redundant H/A configurations available
• Rack-level, row-level, Cloud-level configs product
– Tier options, based on application requirements
–
–
Unified storage options for legacy infrastructure consolidation
Automated provisioning and infrastructure management tools
storage

14. To deliver network solutions targeted
at the value-based IT marketplace
• 1GbE, 10GbE & 40GbE options
– “Plug-n-play” network switches
– 16 to 48 port configurations
– SFP ports for expandability
• Fabric consolidation options
– I/O Virtualization for legacy infrastructures product
– Shared I/O for 10GbE & Fibre Channel connectivity
– “Top of rack” I/O consolidation
networking

15. To support our solutions targeted at
the value-based IT marketplace
• Flexible support options
– Same day/Next Business Day (NBD) on-site
– Same day/NBD parts replacement
– 4 Hr., on-site, 7x24 options
– On-site spares options
• Global support options support
– Call center w/Salesforce.com interface
–
–
Cloud-based self-service tools
191 Countries supported via NBD parts delivery
strategy
– 19,693 Cities supported via NBD parts delivery

16. the open compute project
Launched in ‘11 from an internal FB project
• Mission:
Leverage the concept of open source to
data center hardware
• Foundation board members
• Facebook
• Rackspace
• Intel
• Goldman Sachs
• Arista Networks

17. the open compute project
Specs are published on web site
(opencompute.org)
• Innovation subcommittees:
• Data center design
• HW management
• Open Rack
• Open Vault (storage)
• I/O Virtualization
• Motherboard Design
• Certifications

18. the open compute project
Who Cares?
• Apple, Morgan Stanley, Fidelity,
Tencent, Baidu, Huawei, State Farm,
China Mobile, Cisco, Halliburton, BP,
Shell…
• Avnet does!
• Avnet OCP Innovation Labs
• Chandler, AZ
• Acton, MA
• Beijing, China

19. the open compute project
Profile:
• Sample benefits by moving to OCP:
• PUE (power usage effectiveness): 1.07 (vs. 1.5-1.9)
• WUE (water use effectiveness): .31 liters/kWH (vs. 1.0)
• 100% outside air evaporative cooling system
• CapEx reduction: 45%

20. General inquiries
ocp@avnet.com
Prequalification & Initial Engagement
Tiffany Nguyen, BDM
Tiffany.Nguyen@avnet.com 408.890.0215
Strategic Engagement & Field Sales Support
Ed Cassell, Director Sales
ITI/OCP: Ed.Cassell@avnet.com 818.800.8517
DaWane Wanek, Director ITI/OCP Solutions
contact list Dawane.Wanek@avnet.com 713.589.3596
Chief Technologists
Joel Wineland, Americas
Joel.Wineland@avnet.com 210.483.0884
James Hesketh, EMEA & APAC
James.Hesketh@avnet.com 210.663.7014