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Avikalp
- 1. WHAT IS SOCIAL MEDIA Presented By: Team Avikalp Khushboo Jha Viral Shah
- 2. SOCIAL MEDIA • Web based environment dedicated to community based input, interaction, content sharing and collaboration.
- 3. Forums TYPES OF SOCIAL MEDIA Micro blogging Social Networking Social Bookmarking Wikis Social Curation
- 4. Facebook Pinterest Key Players Twitter Google+ You Tube Wikipedia Reddit LinkedIn
- 5. POSITIVE EFFECTS OF SOCIAL MEDIA • Shorter World • Global Connection • Low Cost • Unlimited Access • Simplicity • Flexibility • Measurability
- 6. NEGATIVE EFFECTS OF SOCIAL MEDIA • Cyber Bullying • Reduced Productivity • Privacy • Mental illness • False Identity • Increased Crime
- 7. SOCIAL MEDIA MARKETING • Increased Brand Recognition • Improved Brand Loyalty • More Opportunities To Convert • Higher Conversion Rates • Higher Brand Authority • Increased Inbound Traffic • Decreased Marketing Costs • Better Search Engine Rankings
- 8. SOCIAL MEDIA FACTS • The fastest growing demographic on Twitter is the 55-64 year age bracket. • YouTube reaches more U.S. adults aged 18- 34 than any cable network • Every second 2 new members join LinkedIn • 93% of marketers use social media for business • 25% of Facebook users don't bother with privacy settings
- 9. REFERENCES • http://www.huffingtonpost.com/belle-beth-cooper. html • http://smallbusiness.chron.com/negative-effect-social-media- society-individuals-27617.html • www.forbes.com/.../09/24/the-top-7-social-media-marketing