Social media for small business
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Lynn Haliburton presented on using social media for small businesses. She discussed major social media channels like Facebook, Twitter, Instagram and Snapchat and their growth statistics. She provided tips for good social media practices like branding, engaging content, and being aware of the difference between personal and professional profiles. Her agency, Marx Layne, offers social media services to help businesses develop strategies and manage their online presence across various platforms.
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Social media for small business
- 1. Social Business for Small Business Presented by: Lynn Haliburton
- 2. Agenda • Introduction • Social Media Channels • Good Social Media Practices • Personal vs Professional
- 3. About Marx Layne • Nearly 30 years experience • Results-oriented public relations counsel • Full-service agency
- 4. Services • Media relations • Crisis communications • Special events • Social media • Website
- 5. • Broad spectrum of clients – Nonprofit – Restaurants/Hospitality – Healthcare – Professional Services • Law • Real Estate
- 7. Social Media Outlets Are Growing
- 8. WHY are companies on social media?
- 11. More than ONE billion active users Fastest growing segment is ages 50+ users share 2.5 billion pieces of content daily 72% Americans online use FACEBOOK
- 12. make your brand standout live video is growing in use upload media boost posts to reach more
- 13. more than 320 million active users limited to 140 characters 5,700 tweets per second engagement lowestlimited growth
- 14. #hashtags were invented here retweet information from others remember to use @mentions to start conversations follow people & companies favorite tweets
- 15. facebook partner More than 400 million active users young users 90% are <35 HIGHEST engagement
- 17. 100 Million users/day 200 million users it’s where parents aren’t young users 60% are <25 disappearing content
- 21. GOOD SOCIAL MEDIA PRACTICES
- 22. Branding • Name • Logo • Short Bio
- 24. Follow Companies
- 25. Education • Events • Links • Tutorials Entertainment • Photos • Video • Funny Rewards • Contests • Coupons • Cust. Service What customers want from social
- 28. Be yourself
- 30. My profile contains • Work/Clients • Detroit • Drinking
- 31. you can go VIRAL for personal beliefs
- 34. • Social media training • Social crisis management • Content development • Contest management • Social media audit
- 35. QUESTIONS?
Editor's Notes
- New ones will continue to pop-up
- Users are often seeking out brands Have very detailed information from profiles
- There are so many channels out there, but we are going to take a look at the top four in the US. Facebook, Twitter, Instagram, and Snapchat. Other channels like Google+, Pinterest, LinkedIn and YouTube have large audiences, but with only 30 minutes we are going to look at the most popular B2B channels.
- Popular for sharing and reconnecting
- Posts with photos have more engagement, while video is most engaging. Algorit
- Need to be to the point. Many early adopters are on this site. Recommendations on twitter more often end in sales as compared to Facebook.
- Utilize search function. Hashtags are important to organizations to create conversations. Many conferences will often dedicate a hashtag so people can follow along
- Good pictures or video that look great or tell stories. Photos can only be uploaded via a mobile device.
- Short lived content encourages people to check daily to see if they missed something. Filters also change daily.
- Here’s a few other social media outlets that we could dive into as well.
- Define – what do want to be known for? Audience – Who are you trying to reach Message – Trying to convey, what will they remember about you Logo – Create one or use a clear headshot Tagline - B
- Vendors, clients, potential clients, organizations you support, neighbors
- People are going to your pages so you can educate, entertain and reward them. Be an expert source. If you’re a restaurant perhaps its wine and beer pairings, clothing stores could be fashion experts. They want you to show off the funny and human side of your biz. Fun days at work. What it really takes to make something happen, etc. Video is best for story telling. Finally they love to be the select few, the industry leaders rewarded for following your brand. Special discount days, coupons. Also answers complaints.
- Are you going to alienate customers Does your opinion match that of the organization?
- Bookies recently lost a lot of business because of something that a co-owner wrote.
- Customers will google you before they go to you. Be sure to check how you appear on different search engines. Clear cookies before searching.