Taking Your Social Media Global

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Taking Your Social Media Global

  1. 1. Taking Your Social Media Global isummit2013
  2. 2. Hi. JusticeMitchell.com @justicemitchell #iSummit13 Integrated Marketing: Advertising Interactive Social (Content Driven) Media
  3. 3. This Is A Test ... Remain Calm. ?
  4. 4. The NWO Landscape
  5. 5. Owned, Earned, Paid, Social & Data PAID: Media Earned: Media SOCIAL Owned: IP DATA ADVERTISING Online Traditional Endorsements Outreach CONTENT UGC Created Curated Location-Based Ranks & Reviews INFLUENCER Responsive Recruitment Retention PARTNERSHIPS Co-Branding White Labeling INTELLIGENCE Testing Monitoring Optimization Analysis PROPERTIES Content Websites Data & Lists Mobile/Tablet Applicational Product Email CHANNELS Facebook Twitter YouTube LinkedIn Google+ Instagram etc. COMMUNITY Subscribers Forums Groups Boards AFFILIATES Partnerships Ambassadors
  6. 6. Who’s King Of The Mountain?
  7. 7. Sans-Sexy Competitive Analysis
  8. 8. Sexier Regionality
  9. 9. Holy Shit.
  10. 10. Ushahidi & Crowdmap
  11. 11. Global Brand Footprint & Social
  12. 12. Global Social Growth ENGLISH CORPORATE BRAND Consolidated: United Kingdom Canada South Africa India Australia New Zealand United States Primary Percentages
  13. 13. Global Social Growth Regions To Develop SPANISH PORTUGUESE GERMAN FRENCH RUSSIAN FEDERATION BRAZIL NORWAY
  14. 14. Global Social Growth Emerging Markets (Inactive?) JAPANESE DUTCH CHINESE
  15. 15. Global Social Structure
  16. 16. Social Customer Service Client SME Crisis? Sales#SoMe
  17. 17. Global Social Customer Service Regional Sales Regional Contact Client SME Crisis? Sales#SoMe PR Corporate PR Regional Regional SALES Objectives ? Regional Engagement Regional Brand Ambassador Program Regionally Specific?
  18. 18. MONITOR RECRUIT & REPEAT Creating Global Recruitment & Retention New Channels = New Challenges ACTIONABLE EDUCATION SOLUTIONS (greener grass) PREPARE SUPPORTING CONTENT
  19. 19. Why Should I Give A Shit? 1,000? 680 208 130
  20. 20. Create, Build & Optimize It
  21. 21. Where Do I Begin? Define goals & objectives for the global brand and regional footprint: NCAs ENGAGEMENT RETENTION RECRUITMENT BRAND IMPRESSION ONLINE PURCHASES BUZZ CONTESTS PRESS & NEWS WEBINARS COMMUNITY EVENTS PRODUCT EDUCATION TREND SPOTTING Primary Directives: Secondary Directives:
  22. 22. Regional Ideation & Tactics • Events • Brand Lift • Grand Openings • Product Introduction • Season Campaign Directives • Cultural “Piggybacking” • Affiliate & Sponsorships • Experiential
  23. 23. The NWO
  24. 24. Social Business CONVERSATIONS THEN NOW CONVERSATIONS BRAND PROTECTION THOUGHT LEADERSHIP CUSTOMER SERVICE CRISIS MANAGEMENT PRODUCT EDUCATION COMMUNITIES TRAINING & ENCULTURATION NEW BUSINESS DEVELOPMENT CUSTOMER FEEDBACK PROTOTYPING TOOL AMBASSADORS BRAND IMPRESSION CREATING TRUST SOCIALINTELLIGENCE
  25. 25. Key Takeaways • Create, or outsource, a deep-dive of your brand in the global landscape • Create a iron-clad global SOP for communications — who responds and why • Regional cultural and (brand appropriate) behavior should be represented in your content • Define secondary social outposts; create and infuse with brand • Define brand and regional goals and objectives • Your content must be mobile and socially ready
  26. 26. Your Content Guide Justice Mitchell: • Global Social Media Director — Kaseya • JusticeMitchell.com — Blogger Social Nerd: • twitter.com/justicemitchell • instagram.com/justicemitchell • facebook.com/justicewmitchell SPEAKER isummit2013

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