1. Second Life is an online virtual world where users create avatars to represent themselves and interact in a 3D environment. 2. Within Second Life, some avatars have become media stars, like Anshe Chung who became a successful virtual real estate mogul. 3. Real media organizations like newspapers, TV stations, and news agencies now have a presence in Second Life, creating virtual media events like live concerts and interviews that bring together avatars and people in the real world.