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Goal
Driving awareness of range extension
Weetabix Melts, as well as increasing trial

2.
Here’s how we did it

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We used the TVC assets and recent
Product of the Year win to create
video ads for social.

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We generated ads at scale and
optimised them through multiple
iterations.
This drove significantly higher
View-Through Rates and engagement.

5.
Results

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Our ads performed significantly
better than BAU creative:
● We had 15x more 3-second views
than the BAU edits
● View-Through Rate increased by
33% with every sprint

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We also gained incredible insights on the best
performing creative and on the consumers’
motivation for trying Weetabix Melts.

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hello@automatedcreative.net