The document describes a campaign by Automated Creative for Costa Coffee aimed at reducing the cost-per-install of their mobile app through Facebook ads. By utilizing social listening and generating ads based on real audience conversations, the campaign achieved a 20.39% improvement on benchmarks and provided valuable first-party data for future marketing efforts. The collaboration was praised by Adam Deal, the senior social media and digital marketing manager at Costa Coffee.

2. 2
Goal
Drive down the cost-per-install
of Costa’s mobile app from
Facebook ads

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“AC couldn’t
have been more
collaborative
and a dream to
work with”
Adam Deal
Senior Social Media and Digital
Marketing Manager at Costa Coffee

4. Here’s how we did it

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Automated Creative
conducted Social Listening to
understand how the target
audience were talking about
coffee in the UK

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Automated Creative’s tech
generated loads of Facebook
ads that reflected actual
conversations in social

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Each week the ads were
optimised based on the signals
that came back from the
audience

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Optimising the ads in-flight
reduced content fatigue and
improved the performance

10. Results

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The campaign delivered a
20.39% improvement on
the benchmark

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“Automated Creative
generated a wealth of
actionable customer data for
Costa Coffee. This first-party
data can be used to inform
Costa’s creative across all their
consumer touchpoints”
Adam Deal
Senior Social Media and Digital Marketing Manager at
Costa Coffee

13. hello@automatedcreative.net