Working with PensionBee to reduce cost per ad, improve effectiveness of paid media and discover audience insights.

2. “We ended up confessing our love to
Automated Creative because our CPA
dropped dramatically on this
campaign.”
Jasper Martens
Chief Marketing Officer
PensionBee

3. 3
Goal
Improve effectiveness
of paid media
campaigns and gain
insights into the best
performing ads.

4. Here’s how we did it

5. 5
We analysed PensionBee’s
assets and their creative
production model to look for
efficiency opportunities.

6. We then came up with a
data strategy to test
different triggers in
social ads, looking for
what really caught the
consumers’ eyes and
made them commit to
PensionBee.

8. 8
We ran and optimised ads
in-flight, based on the
audience’s feedback, to deliver
the best performing creative.

9. Results

10. 10
Our ads drove down CPA by 32%
on this specific social campaign

11. 11
We also delivered valuable insights into
what drives consumer action and how to
build the best performing ads for
PensionBee.
And our data helped adapt their latest TV ad,
too.

12. 12
“You can have great creative and hope for
the best. But, if you test it, you’ll find what
really works. That’s what we found with
Automated Creative."
Jasper Martens
Chief Marketing Officer
PensionBee

13. hello@automatedcreative.net