The document discusses the startup thesis format and process. It provides examples of startup theses and breaks down the key components. The startup thesis is described as stating who the customer segment is, what the product is, and why the customer will buy it. The document also discusses validating the startup thesis through customer discovery, validation, and creation work to prove whether the idea has product/market fit.
A talk I gave at the University of Pittsburgh on December 8, 2016.
The Internet provides developers of connected software, including web sites, applications, and devices, an unprecedented opportunity to accelerate innovation by evaluating ideas quickly and accurately using controlled experiments, aka A/B tests. From front-end user-interface changes to backend algorithms, from search engines (e.g., Google, Bing, Yahoo!) to retailers (e.g., Amazon, eBay,Etsy) to social networking services (e.g., Facebook, LinkedIn, Twitter) to travel services (e.g., Expedia, Airbnb, Booking.com) to many startups, online controlled experiments are now utilized to make data-driven decisions at a wide range of companies. While the theory of a controlled experiment is simple, and dates back to Sir Ronald A. Fisher’s experiments at the Rothamsted Agricultural Experimental Station in England in the 1920s, the deployment and evaluation of online controlled experiments at scale across variety of web sites and applications presents many pitfalls and new research challenges. In this talk I will give an introduction, share real examples, challenges, and key lessons learned from running thousands of experiments at Microsoft.
Mindset and framework to create business that can sustain and scalable, how to measure it, what tools that can be use to validate your idea, how to create product/market fit, not market/product fit. Understanding three simple stage of creating business, startup, stay-up, scale up.
Been Presented in Technopreneurship Camp 2015 - BIT BPPT Indonesia
A talk I gave at the University of Pittsburgh on December 8, 2016.
The Internet provides developers of connected software, including web sites, applications, and devices, an unprecedented opportunity to accelerate innovation by evaluating ideas quickly and accurately using controlled experiments, aka A/B tests. From front-end user-interface changes to backend algorithms, from search engines (e.g., Google, Bing, Yahoo!) to retailers (e.g., Amazon, eBay,Etsy) to social networking services (e.g., Facebook, LinkedIn, Twitter) to travel services (e.g., Expedia, Airbnb, Booking.com) to many startups, online controlled experiments are now utilized to make data-driven decisions at a wide range of companies. While the theory of a controlled experiment is simple, and dates back to Sir Ronald A. Fisher’s experiments at the Rothamsted Agricultural Experimental Station in England in the 1920s, the deployment and evaluation of online controlled experiments at scale across variety of web sites and applications presents many pitfalls and new research challenges. In this talk I will give an introduction, share real examples, challenges, and key lessons learned from running thousands of experiments at Microsoft.
Mindset and framework to create business that can sustain and scalable, how to measure it, what tools that can be use to validate your idea, how to create product/market fit, not market/product fit. Understanding three simple stage of creating business, startup, stay-up, scale up.
Been Presented in Technopreneurship Camp 2015 - BIT BPPT Indonesia
Bootstraping and Financing (Founders Institute - 16.8.16)Matt Rutter
Overview of the process for Moldovan entrepreneurs to fund their startup venture. Insights on what investors are looking for, potential traps, and words of encouragement. Was first presented to the 2016 Chisinau Founders Institute on 16/8/2016.
Presentation given to the i3 meeting of the Filene Research Institute, Montreal, QC 17 April 2014
http://filene.org/community/i3
www.startupacademie.com
www.coachdavender.com
You know that Lean Startup techniques have helped your company move forward, and you know your competitors are successfully using those same techniques. To stay ahead of the competition, you need to find new ways to accelerate your company. The key is to use Lean to balance exploration and operation within your company. In this experience report, Zach Nies and Rachel Weston Rowell will share techniques and stories from startups to large organizations that have accelerated their growth by applying Lean thinking to how they operate their company and how they explore through uncertainty.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.Jaume Teixi
eent
EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES
@JaumeTeixi
13/07/2011
Entrepreneurship in Spain.
Lean Startup.
Business Model Canvas.
Spanish Startup Ecosystem.
Customer Development.
Agile Software Development
Evidence-based Entrepreneurship by Steve Blank
Steve Blank @sgblank Stanford / Berkeley / Columbia
The Lean Startup Conference 2013
http://leanstartup.co/
Lean Startup Roadmap workshop I conduct in Russian. Combines the methodology from Steve Blank, Eric Ries, Ash Maurya, and others. The intention is to provide practical steps individuals new to business and entrepreneurship can take in order to increase the likelihood of success in their new venture.
The full workshop usually takes 6-8 hours.
Whether you're in startup mode or gaining traction, you need real clarity on your business model so you can design your business for success. The Business Model Canvas was originally developed by Alexander Osterwalder and Yves Pigneur, and presented in their seminal 2010 book ‘Business Model Generation’ as a visual framework for devising, developing and testing an organization’s business model(s). Traditionally, the first thing that an entrepreneur was ‘expected’ to do was to create a business plan outlining the key opportunities, activities and strategies, as well as initial financial projections for the business. Invariably, by the time many had competed their plans things had moved so rapidly that the market reality had changed; a problem that has exacerbated over time as the pace of business has accelerated. To many, the mere prospect of having to create a business plan in the first place was such an overwhelming and intimidating task that it became an excuse to procrastinate from actually starting the business.
The concept of the Business Model Canvas was to provide a simple, intuitive and flexible tool that can be developed rapidly and applied ongoing to iterate and refresh the business strategy. In a single page view, the BMC provides an overview of the business: it’s offering, infrastructure, market and finances. The following Slideshare provides an outline of the elements and structure of the BMC, as well as some pointers as to how to think about and use it.
Once we create a business model canvas for our business idea, how do we proceed in making a financial plan? How do we assess if it's in principle financially feasible? How do we create income statements, cash flows and do break-even analysis. This workshop was aimed to bridge the gap between BMC and financial plan aimed to aid entrepreneurs struggling with financial statements. If you found this helpful or have suggestions I would love to read it in the comments section.
The presentation has been created for StartupbootcampIstanbul participants aiming to briefly summarise and compare today's most famous business model design patterns.
Business Plan Sample for a Technology Company - Vilex in Pitchdeck (PowerPoin...Wanda Halpert
Business Plan Sample - Technology Company Vilex.
Created in PowerPoint format. Created by Wanda Halpert for Concord Business Plans. We write business plans for startups and public or private companies in all sectors including technology, resources, entertainment, hospitality and more. Wanda has completed over 500 business plans that have raised more than $1 Billion in investment capital.
What is needed to build a startup? What are the milestones along the way? And how to do you pull that pitch together to get the venture attention and funding your idea deserves. This Slideshare was given at the Harvard iLab and offered:
-- The holistic checklist to think through your venture in a business like plan
-- What matters to a VC/Investor
-- How to think about your roadmap from startup to public company
Presentation @ Eindhoven Student Business Club 2018Kees Blok
Presentation about what to take into account when building a new product or service as a startup founder. The presentation was given at Eindhoven Student Business Club on May 23d 2018 at TU Eindhoven.
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
You know how to build great software. The real question is - // What software do customers actually want to buy? // Do you have a new product / business idea? Learn how to validate new product concepts.
Join our Precon 3 Hour Master Class:
* You will learn the latest best practices for taking new products to market
* Live B2C Customer Interview
* Hands-on Collaboration with other attendees
Learn how to transform product ideas into a successful business. Learn how to interview customers. Learn how to create business models using a test-driven approach. Learn how to avoid the top reasons for startup failure. Learn how to run experiments to validate your assumptions and navigate the uncertainty of new products. Meet some awesome people & expand your new product chops. WARNING: New products are hard, exciting, and may become highly addictive. Only come if you want to make a dent in the world.
Bootstraping and Financing (Founders Institute - 16.8.16)Matt Rutter
Overview of the process for Moldovan entrepreneurs to fund their startup venture. Insights on what investors are looking for, potential traps, and words of encouragement. Was first presented to the 2016 Chisinau Founders Institute on 16/8/2016.
Presentation given to the i3 meeting of the Filene Research Institute, Montreal, QC 17 April 2014
http://filene.org/community/i3
www.startupacademie.com
www.coachdavender.com
You know that Lean Startup techniques have helped your company move forward, and you know your competitors are successfully using those same techniques. To stay ahead of the competition, you need to find new ways to accelerate your company. The key is to use Lean to balance exploration and operation within your company. In this experience report, Zach Nies and Rachel Weston Rowell will share techniques and stories from startups to large organizations that have accelerated their growth by applying Lean thinking to how they operate their company and how they explore through uncertainty.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.Jaume Teixi
eent
EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES
@JaumeTeixi
13/07/2011
Entrepreneurship in Spain.
Lean Startup.
Business Model Canvas.
Spanish Startup Ecosystem.
Customer Development.
Agile Software Development
Evidence-based Entrepreneurship by Steve Blank
Steve Blank @sgblank Stanford / Berkeley / Columbia
The Lean Startup Conference 2013
http://leanstartup.co/
Lean Startup Roadmap workshop I conduct in Russian. Combines the methodology from Steve Blank, Eric Ries, Ash Maurya, and others. The intention is to provide practical steps individuals new to business and entrepreneurship can take in order to increase the likelihood of success in their new venture.
The full workshop usually takes 6-8 hours.
Whether you're in startup mode or gaining traction, you need real clarity on your business model so you can design your business for success. The Business Model Canvas was originally developed by Alexander Osterwalder and Yves Pigneur, and presented in their seminal 2010 book ‘Business Model Generation’ as a visual framework for devising, developing and testing an organization’s business model(s). Traditionally, the first thing that an entrepreneur was ‘expected’ to do was to create a business plan outlining the key opportunities, activities and strategies, as well as initial financial projections for the business. Invariably, by the time many had competed their plans things had moved so rapidly that the market reality had changed; a problem that has exacerbated over time as the pace of business has accelerated. To many, the mere prospect of having to create a business plan in the first place was such an overwhelming and intimidating task that it became an excuse to procrastinate from actually starting the business.
The concept of the Business Model Canvas was to provide a simple, intuitive and flexible tool that can be developed rapidly and applied ongoing to iterate and refresh the business strategy. In a single page view, the BMC provides an overview of the business: it’s offering, infrastructure, market and finances. The following Slideshare provides an outline of the elements and structure of the BMC, as well as some pointers as to how to think about and use it.
Once we create a business model canvas for our business idea, how do we proceed in making a financial plan? How do we assess if it's in principle financially feasible? How do we create income statements, cash flows and do break-even analysis. This workshop was aimed to bridge the gap between BMC and financial plan aimed to aid entrepreneurs struggling with financial statements. If you found this helpful or have suggestions I would love to read it in the comments section.
The presentation has been created for StartupbootcampIstanbul participants aiming to briefly summarise and compare today's most famous business model design patterns.
Business Plan Sample for a Technology Company - Vilex in Pitchdeck (PowerPoin...Wanda Halpert
Business Plan Sample - Technology Company Vilex.
Created in PowerPoint format. Created by Wanda Halpert for Concord Business Plans. We write business plans for startups and public or private companies in all sectors including technology, resources, entertainment, hospitality and more. Wanda has completed over 500 business plans that have raised more than $1 Billion in investment capital.
What is needed to build a startup? What are the milestones along the way? And how to do you pull that pitch together to get the venture attention and funding your idea deserves. This Slideshare was given at the Harvard iLab and offered:
-- The holistic checklist to think through your venture in a business like plan
-- What matters to a VC/Investor
-- How to think about your roadmap from startup to public company
Presentation @ Eindhoven Student Business Club 2018Kees Blok
Presentation about what to take into account when building a new product or service as a startup founder. The presentation was given at Eindhoven Student Business Club on May 23d 2018 at TU Eindhoven.
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
You know how to build great software. The real question is - // What software do customers actually want to buy? // Do you have a new product / business idea? Learn how to validate new product concepts.
Join our Precon 3 Hour Master Class:
* You will learn the latest best practices for taking new products to market
* Live B2C Customer Interview
* Hands-on Collaboration with other attendees
Learn how to transform product ideas into a successful business. Learn how to interview customers. Learn how to create business models using a test-driven approach. Learn how to avoid the top reasons for startup failure. Learn how to run experiments to validate your assumptions and navigate the uncertainty of new products. Meet some awesome people & expand your new product chops. WARNING: New products are hard, exciting, and may become highly addictive. Only come if you want to make a dent in the world.
Knowing how buying works help you sell better. This is a presentation I made 1.5 years ago on that topic. My humble attempt at deconstructing the buying process.
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
Pharma customer experience: A conversationCOUCH Health
Patients are no longer satisfied with simple product information. They want health information to support them in managing ailments and disease, as well as added value. In order to create a more beneficial experience for customers and patients, pharma must recognise their demands, and put their needs at the centre of what they do.
Listen in on a conversation discussion customer experience. Time to shift thinking?
Get Your Customers To Do The InnovatingScott Bales
One of the secrets of Silicon Valley is the ability to extract from the market deep market insights that shape the innovation process. Learn how to work with your customers to build impactful products & services
Learn how to open a business with practical tips for your first startup. Aaron White, cofounder and former CTO of Boundless, offers some expert advice that he's gathered from his own startup journey. Learn more from the experts by visiting http://intelligent.ly/learn
The Right Research Method For Any Problem (And Budget)Leah Buley
The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. This presentation is a primer on the range of research methods available, and a guide for determining which is the best technique for what you’re trying to learn now (and for your budget).
Customer Development - Identifying and Testing Startup HypothesesHenrik Berglund
Presentation for VCs, angels and incubator coaches on how to help startups implement customer development, specifically how to identify and test startup hypotheses.
Draws heavily on ideas and content from Steve Blank, Cindy Alvarez and Jason Evanish.
Startups 2013 - The Five Innovations that have changed Startups, foreverKeith McGreggor
Presented July 12, 2013 at the Southeast Regional Technology Transfer Directors meeting in Atlanta, GA. Covers five innovations that have changed the startup world forever: the definition of a startup, the advent of the business model canvas, the application of the scientific method for startups, the customer discovery process and Steve Blank's four steps to the epiphany (discovery, validation, creation, and growth), and the lean startup methodologies of minimum viable product and actionable metrics.
First lecture in a workshop on business model generation and technology startups. Focuses on the overall philosophy and the structure and nature of business models.
Startups Today (Keynote at Auburn, April 2013)Keith McGreggor
The Five Innovations that have changed the Startup landscape forever.
Presented to the Auburn University chapter of the National Academy of Inventors, April 5, 2013
Kickoff presentation for a workshop on business model generation, customer discovery, and the lean startup methodology. Originally presented to the American Chemical Society on April 2013
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
15. Idea:
A video system to capture and
evaluate the behavior of children
with autism
Who is your customer, what is your product, why will they buy it?
Startup Thesis
16. Idea:
A video system to capture and
evaluate the behavior of children
with autism
Thesis:
Physical therapists will make
video recordings of autistic
children in classrooms to improve
therapy outcomes.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
17. Physical therapists will make
video recordings of autistic
children in classrooms to improve
therapy outcomes.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
18. Physical therapists will make
video recordings of autistic
children in classrooms to improve
therapy outcomes.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
19. Physical therapists will make
video recordings of autistic
children in classrooms to improve
therapy outcomes.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
20. Idea:
We developed a novel electrolyte
that lowers the cost, size and
toxicity of ultra capacitors for
hybrid vehicles.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
21. Idea:
We developed a novel electrolyte
that lowers the cost, size and
toxicity of ultra capacitors for
hybrid vehicles.
Thesis:
Hybrid vehicle manufacturers will
buy our ultra capacitors because
they are safer and 15% lower in
cost than current energy storage
solutions.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
22. Hybrid vehicle manufacturers will
buy our ultra capacitors because
they are safer and 15% lower in
cost than current energy storage
solutions.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
23. Hybrid vehicle manufacturers will
buy our ultra capacitors because
they are safer and 15% lower in
cost than current energy storage
solutions.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
24. Hybrid vehicle manufacturers will
buy our ultra capacitors because
they are safer and 15% lower in
cost than current energy storage
solutions.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
25. Idea:
Prepare thrombin from the
patient’s own blood to create
platelet gels used to accelerate
wound healing, a safer alternative
to bovine thrombin.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
26. Idea:
Prepare thrombin from the
patient’s own blood to create
platelet gels used to accelerate
wound healing, a safer alternative
to bovine thrombin.
thesis:
Surgeons will select our wound
treatment device to shorten
wound healing time.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
27. Surgeons will select our wound
treatment device to shorten
wound healing time.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
28. Surgeons will select our wound
treatment device to shorten
wound healing time.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
29. Surgeons will select our wound
treatment device to shorten
wound healing time.
Who is your customer, what is your product, why will they buy it?
Startup Thesis
30. Startup Thesis Format
T = CS will buy Product because VP
CS: customer segment (who is your customer)
VP: value proposition (why they will buy)
31. Two income married
couples will buy an
automated expense
tracking app because it
improves their marriage
32. (CS) Two income married couples
will buy
(Product) an automated
expense tracking app
because
(VP) it improves their marriage
CS: customer segment (who is your customer)
VP: value proposition (why they will buy)
38. If it disagrees with
experiment, it’s
WRONG. … It doesn’t
make any difference
how beautiful your
guess is, it doesn’t
matter how smart you
are who made the
guess,… If it disagrees
with experiment, it’s
wrong.
40. Two income married
couples will buy an
automated expense
tracking app because it
improves their marriage
41. Hypotheses
TIMC: two income married couples
AETA: automated expense tracking app
Two income married couples will buy
an automated expense tracking app
because it improves their marriage
H1: TIMC have smart phones
H2: TIMC regularly buy mobile apps
H3: TIMC share a bank account
H4: Money is one of the main sources of
frustration for TIMC
H5: Reducing one of the main sources of
frustrations will improve a marriage
H6: Understanding how money is spent will
eliminate frustration over money
H7: AETA will show clearly how money is spent
42. if TIMC have smart phones
and TIMC regularly buy mobile apps
and TIMC share a bank account
and money is one of the main sources of
frustration for TIMC
and reducing one of the main sources of
frustrations will improve a marriage
and understanding how money is spent will
eliminate frustration over money
and AETA will show clearly how money is spent
then two income married couples will buy
an automated expense tracking app
because it improves their marriage
Proof
45. Hypothesis
What must be true such that the thesis is true
Prediction
What we expect to happen
46. Hypothesis
What must be true such that the thesis is true
Prediction
What we expect to happen
Experiment
Test the prediction
47. Hypothesis
What must be true such that the thesis is true
Prediction
What we expect to happen
Experiment
Test the prediction
Trigger:
What is a passing mark for the experiment?
48. Hypothesis
What must be true such that the thesis is true
Prediction
What we expect to happen
Experiment
Test the prediction
Trigger:
What is a passing mark for the experiment?
Question
Questions that can be asked to run the experiment
50. H: TIMC regularly buy mobile apps
P: Half of all married people ages 25-50
will report they buy 5 apps or more per year
51. H: TIMC regularly buy mobile apps
P: Half of all married people ages 25-50
will report they buy 5 apps or more per year
E: Interview 12 married people ages 25-50
52. H: TIMC regularly buy mobile apps
P: Half of all married people ages 25-50
will report they buy 5 apps or more per year
E: Interview 12 married people ages 25-50
Trigger: 6 or more
53. H: TIMC regularly buy mobile apps
P: Half of all married people ages 25-50
will report they buy 5 apps or more per year
E: Interview 12 married people ages 25-50
Trigger: 6 or more
Q: tell me about what apps you use
Q: how do you decide to add new apps
Q: are some of the paid apps?
Q: how often would you buy paid apps?
54. H: Money is one of the main sources of
frustration for TIMC
P:
E:
Trigger:
Q:
Q:
Q:
Try it yourself!
write a
prediction,
experiment,
trigger
and questions
55. H: Money is one of the main sources of
frustration for TIMC
P: Couples will say they argue over money
E: Interview 12 married people ages 25-50
Trigger: 8 or more
Q:
Q:
Q:
56. H: Money is one of the main sources of
frustration for TIMC
P: Couples who argue over money
will say they do it once or more per month
E: Interview 8 married people ages 25-50
who argue over money
Trigger: 6 or more say they argue monthly
Q:
Q:
Q:
58. Startup Thesis Evolution
CS will buy <initial Product> because VP
CS will buy SOMETHING because VP
SOMEBODY will buy SOMETHING because VP
CS will buy ANYTHING(!) because VP
•••
CS will buy <final Product> because VP
