RMM - Social media party planning

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  • RMM has been advising and helping organisations use social media, technologies and platforms since 2006. We’re a team of 15 analysts, trainers, workshop facilitators, project managers, media relations experts and content creators, headquartered in London with staff in Europe, USA, Australia and Japan. We sit on various panels and committees, such as the IAB social media council, helping to build industry standards for social media activity in Europe.
  • Social media cover an awful lot of technologies, platforms and websites…
  • But it’s important to remember they can be grouped
  • Research and strategy development Aka. Party planning: working out the best possible party you could hold for your guests
  • Research and strategy development Aka. Party planning: working out the best possible party you could hold for your guests
  • Paid for promotional content or advertising in social spaces Aka. Promoting your party, making sure as many people as possible know about it and what will be there
  • Paid for promotional content or advertising in social spaces Aka. Promoting your party, making sure as many people as possible know about it and what will be there
  • Relationship development with key online influencers and online community leaders Aka. Making sure all the cool kids will be coming, and telling their friends about how good it will be
  • Relationship development with key online influencers and online community leaders Aka. Making sure all the cool kids will be coming, and telling their friends about how good it will be
  • Facilitating social interaction amongst customers (providing tools, platforms to meet objectives) Aka. Catering the party, arranging the venue, ‘optimising’ the party space to encourage interaction (nice sofas, ha ha)
  • Facilitating social interaction amongst customers (providing tools, platforms to meet objectives) Aka. Catering the party, arranging the venue, ‘optimising’ the party space to encourage interaction (nice sofas, ha ha)
  • Direct engagement between employees and prospects/customers Aka. Being available to talk to guests, solve problems, make them feel welcome etc etc
  • Direct engagement between employees and prospects/customers Aka. Being available to talk to guests, solve problems, make them feel welcome etc etc
  • Measurement and tracking Aka. Asking people what they thought of the party, getting feedback, helping to shape the next party etc
  • Measurement and tracking Aka. Asking people what they thought of the party, getting feedback, helping to shape the next party etc
  • For more information, please contact us using the details opposite.
  • RMM - Social media party planning

    1. 2. Social media marketing = Party planning
    2. 3. Summary <ul><li>Plan your activity </li></ul><ul><li>Promote your activity </li></ul><ul><li>Invite people to be a part of your activity </li></ul><ul><li>Use the right location </li></ul><ul><li>Be a good host </li></ul><ul><li>Ask for feedback </li></ul>
    3. 4. Social media universe
    4. 5. Social media universe <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Microblogs </li></ul><ul><li>Social networks </li></ul><ul><li>Content/media sharing networks </li></ul><ul><li>Bookmarking </li></ul><ul><li>MMORPG & Virtual worlds </li></ul><ul><li>Instant messaging </li></ul>
    5. 6. Definition of social media <ul><li> All of the activities, platforms and practices that enable users to create and share knowledge, opinions and content. </li></ul>“ ”
    6. 7. Wanted: party planner
    7. 8. <ul><li>What kind of party - a rave? a dinner party? </li></ul><ul><li>When will it happen? </li></ul><ul><li>Where will it happen? </li></ul><ul><li>How will you invite people? </li></ul><ul><li>Who will you invite? </li></ul><ul><li>What will motivate them to come? </li></ul><ul><li>Don’t forget health and safety! </li></ul>Wanted: party planner
    8. 9. Promote your party
    9. 10. Promote your party <ul><li> </li></ul><ul><li>Paid for advertising in social spaces </li></ul><ul><li>Viral invitations </li></ul><ul><li>Beta-invitations </li></ul><ul><li>Mailing lists </li></ul><ul><li>Existing social media channels </li></ul><ul><li>Traditional media </li></ul>
    10. 11. Invite the cool kids
    11. 12. Invite the cool kids <ul><li>Identify online influencers </li></ul><ul><li>Blogger outreach </li></ul><ul><li>Member get member </li></ul>
    12. 13. Book a location
    13. 14. Book a location <ul><li>Based on social technographics </li></ul><ul><li>To identify the right social media platform(s) </li></ul><ul><li>Consider using open APIs </li></ul>
    14. 15. Be a gracious host
    15. 16. Be a gracious host <ul><li>Customer service (deal with questions/complaints) </li></ul><ul><li>Facilitate introductions </li></ul><ul><li>Give your team roles: </li></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>R&D </li></ul></ul><ul><ul><li>Marketing/PR </li></ul></ul><ul><ul><li>HR </li></ul></ul>
    16. 17. Did they have a good time?
    17. 18. Did they have a good time? <ul><li>Monitor buzz post-event </li></ul><ul><li>Track metrics against KPIs </li></ul><ul><li>Use feedback as part of R&D </li></ul>
    18. 19. End <ul><li>Iain MacMillan </li></ul><ul><li>Dan O’Connor </li></ul><ul><li>RMM </li></ul><ul><li>[email_address] </li></ul><ul><li>+44 207 193 4556 </li></ul>

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