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Likes, Shares, Tweets: The Growing Role of Social Media in Biomedical Literature

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Presentation at the Asia Pacific Association of Medical Journal Editors (APAME) 2015 Convention: Advancing Access to Health Information and Publication: Shifting Paradigms, Trends and Innovations. 26 Aug 2015 Hotel Sofitel, Manila.

Published in: Healthcare
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Likes, Shares, Tweets: The Growing Role of Social Media in Biomedical Literature

  1. 1. Likes, Shares & Tweets: The Growing Role of Social Media in Biomedical Literature Iris Thiele Isip Tan MD, Msc Professor, College of Medicine Chief, Medical Informatics Unit University of the Philippines
  2. 2. Academic branding Twitter & readership Twitter as a personal learning network
  3. 3. Academic branding Twitter & readership Twitter as a personal learning network
  4. 4. Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing and branding are key to disseminating the knowledge and tools we produce. Tom Scheinfeldt (2009) http://foundhistory.org/2009/02/brand-name-scholar/ “
  5. 5. I blog by alamodestuff, https://flic.kr/p/7CxKN9 ePortfolio http://www.slideshare.net/SidneyEve/academic-branding-36767502 from slide deck of SidneyEve Matrix, How to Use Social Media for Academic Branding
  6. 6. Using Social Media to Share Your Radiology Research: How Effective Is a Blog Post? Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765
  7. 7. Social media exposure may drive the consumption of traditional peer-reviewed content. Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765 Blog n = 32,675 AJR n = 3,064 AJNR n = 2,421
  8. 8. To Crowdfund Research, Scientists Must Build An Audience for Their Work Byrnes JEL, Ranganathan J, Walker BLE, Faulkes Z. PLoS ONE 9(12): e110329. doi:10.1371/ journal.pone.0110329 #SciFund Challenge
  9. 9. Audience x outreach effort =successful public engagement = successful science crowdfunding Byrnes JEL, Ranganathan J, Walker BLE, Faulkes Z. PLoS ONE 9(12): e110329. doi:10.13 71/journal.pone.0110329
  10. 10. The Kardashian index: a measure of discrepant social media profile for scientists Neil Hall Genome Biology 2014,15:424
  11. 11. Academic branding Twitter & readership Twitter as a personal learning network
  12. 12. Shema H, Bar-Ilan J, Thelwall M. PLos ONE 7(5):e35869 doi:10.1371/journal.pone.0035869 Research Blogs & the Discussion of Scholarly Information 72% of blogs have active Twitter accounts ~90% of Twitter accounts connect to at least one other RB-related Twitter account
  13. 13. How the Scientific Community Reacts to Newly Submitted Preprints: Article Downloads, Twitter Mentions & Citations Shuai X, Pepe A, Bollen J. PLoS ONE 7(11):e47523. doi:10.1371/journal.pone.0047523
  14. 14. Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club on Target Temperature Management Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212 #ALiEMJC 195 tweets 58 participants 14 days
  15. 15. Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212 Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club on Target Temperature Management Q2: The authors noted the inability to blind the critical care practitioners; however, they were able to blind the assessors providing follow-up neurologic examination. Were the methods used to eliminate the risk of critical care provider bias sufficient?
  16. 16. Academic branding Twitter & readership Twitter as a personal learning network
  17. 17. Eysenbach G. J Med Internet Res 2011;13(4):e123 Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter & Correlation with Traditional Metrics of Scientific Impact Tweetation citation in a tweet (mentioning a journal article URL)
  18. 18. Eysenbach G. J Med Internet Res 2011;13(4):e123 Twimpact Factor Cumulative number of tweetations within n days after publication. [Tw7] Tweeted Half-Life Point in time after publication by which half of all tweetations of that article within the first n days occur [THLn] Twindex Tweetation index from 0 to 100 indicating relative standing of an article compared to other articles
  19. 19. Relationship between social impact & research impact metrics Eysenbach G. J Med Internet Res 2011;13(4):e123
  20. 20. Social Media Release Increases Dissemination of Original Articles in the Clinical Pain Sciences Allen HG, Stanton TR, Di Pietro F, Moseley GL. PLos ONE 8(7):e68914. doi:10.1371/journal.pone.0068914
  21. 21. Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V. J Assoc Information Sci & Tech 2014;65(4):656-669
  22. 22. Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V. J Assoc Information Sci & Tech 2014;65(4):656-669
  23. 23. The Impact of Social Media on Readership of a Peer-reviewed Medical Journal Hawkins CM, Hillman BJ, Carlos RC et al. J Am Coll Radiol 2014;11:1038-1043. Tweetchat
  24. 24. Likes, Shares & Tweets: The Growing Role of Social Media in Biomedical Literature Iris Thiele Isip Tan MD, Msc @endocrine_witch icisiptan@up.edu.ph

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