8 essential strategies for businesses to improve their social media presence.

1. 8 Essential
Strategies to
Improve your
Social Media
Presence
Brought to you by:

2. CHECKLIST:
#1. Use a q Simple
Great Background
Picture q Professional
Dress
q High
Quality

3. CHECKLIST:
#2.Maintain q Use
free
chat
services
to
send
a
Relationships quick
message
q “Friend”
your
old
network
–
past
clients
and
old
professors
q Keep
contact
with
your
current
network

4. CHECKLIST:
#3.Join q Market
yourself
to
businesses
LinkedIn!
q Network,
network,
network
Businesses seeking consultants
look nearly twice as more
frequently on LinkedIn than any
other social site.

5. CHECKLIST:
#4.Make q On
LinkedIn:
Only
your Profile add
your
best
skills
(too
many
loses
Carefully! credibility,
but
too
few
undermines
your
abiliMes)
q Carefully
and
accurately
describe
work
experience

6. CHECKLIST:
#5. Brand q ParMcipate
in
Forums
(Guru
Yourself Answers)
q Create/Contribute
to
a
blog
q Post
interesMng
industry
trends
on
your
pages

7. CHECKLIST:
#6.
q Ask
past
clients
to
Encourage leave
reviews
on
Positive sites
such
as
Reviews glassdoor.com
and
skillpages.com
Even if a client is not searching
these specific sites for your
services, the results will appear
within a general search for your
services.

8. CHECKLIST:
#7. Keep your q Post
pictures
Audience
q Post
quesMons
Active
q Post
polls
q Post
interesMng
arMcles

9. CHECKLIST:
#8. Don’t q Watch
for
basic
Worry about correlaMons
your ROI q Look
for
general
increased
parMcipaMon

10. Wrap-Up
1. Use a Great Picture
2. Maintain Relationships
3. Join Linked In!
4. Make your Profile Carefully
5. Brand Yourself
6. Encourage Positive Reviews
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7. Keep your Audience Active Tips at:
8. Don’t Worry about your ROI www.ConsultingCafe.com