Austin area demographics, and information about companies, industries and markets.

2. PREPARED ESPECIALLY FOR
KELLER WILLIAMS
Greater Austin Chamber of Commerce

3. -­County Region

4. The Austin MSA at a Glance
Population: 1.7 million
Labor force: 885,803
Highest per capita income among Texas
metros
Younger than the national average
70% of the population is under 45 (vs. 62%
nationally)
Median age is 32.2 (vs. 36.7 nationally)
More educated than the national average
8 colleges/universities: 122,600 students
38.4% of the population over 25 has a

5. Population &
Economic Growth
Between 1980 and 2009, the Austin MSA
resident population has grown from
585,000 to 1,705,075
The number of non-­farm jobs grew from
243,800 to 758,200 during this period
The Austin MSA is projected to grow to
2,292,737 by 2020
The Austin MSA is projected to add nearly
112,000 jobs in the next 5 years

6. Economic Growth Projections
Compound Annual
Austin MSA
Growth Rate
2009 2014 Austin Texas U.S.
Real Gross Product $77.49 $98.50
4.92% 4.71% 3.37%
(2000 Dollars) billion billion
Population 1,680,000 1,930,000 2.72 1.75 0.93
Employment 818,490 922,260 2.42 2.18 1.39
Real Personal $51.14 $65.62
5.11 5.09 3.54
Income (2000 Dollars) billion billion
Retail Sales $40.00 $60.85
8.75 8.82 NA
(Current Dollars) billion billion
Note: Perryman predicts a return to positive employment growth for Austin in 2010.
While employment increased 3% in 2008, it dropped by 1% in 2009;; an increase of 2%
(20,900) is expected for 2010.
Source: The Perryman Group, January 2010.

7. Economic Growth Projections
Austin MSA
2009 2010 2011
44,400 51,800 58,600
Population increase
2.6% 3.0% 3.3%
-­2,600 9,200 17,100
Job creation
-­0.3% 1.2% 2.2%
Retail sales -­8.5% 2.4% 4.6%
Source: Angelou Economics, January 2010.

8. Best Performing Economies
50 Largest MSAs Ranked by Projected
2010 Real Gross Metro Product Ch.
Real GMP Growth Rates Employment
GMP 2009 Avg Pre-­
(billions) annual, 2009 2010 Recession Job Losses
Return to
2006-­ Peak
Peak
2008
Austin $81.6 4.8% 0.5% 4.1% 2008Q4 -­0.8% 2010Q2
San Antonio 82.3 2.8 0.3 3.7 2008Q3 -­1.2 2010Q3
Dallas-­Fort Worth 384.8 2.7 -­0.1 3.7 2008Q2 -­2.7 2011Q2
Raleigh 53.8 3.2 -­0.5 3.6 2008Q1 -­4.0 2011Q3
San Jose 142.6 5.2 -­3.7 3.4 2008Q1 -­5.9 2012Q3
Washington 396.2 2.3 -­1.0 3.4 2008Q3 -­1.2 2010Q4
Los Angeles 708.9 0.6 -­2.2 3.2 2007Q3 -­6.4 2013Q4
San Francisco 306.1 1.2 -­2.5 3.1 2007Q4 -­6.4 2012Q4
San Diego 168.7 2.1 -­1.3 3.1 2007Q3 -­5.9 2012Q4
Houston 407.8 2.8 -­0.2 3.1 2008Q3 -­3.5 2011Q3
Source: U.S. Conference of Mayors/Global Insight, January 2010.

9. POPULATION

10. Population
Austin MSA
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Sources: U.S. Bureau of the Census.

11. Population Growth
1999-­2009
45%
41.4%
40%
35%
30%
25%
20.5%
20%
15%
10.0%
10%
5%
0%
Austin MSA Texas United States
Source: U.S. Bureau of the Census.

12. Population & Population Growth
by County, Austin MSA
Williamson
73.6%
Travis
30.1%
Hays
66.1%
Caldwell
20.1%
Bastrop
34.5%
-­ 200,000 400,000 600,000 800,000 1,000,000 1,200,000
2009 1999
Source: U.S. Bureau of the Census.

13. Fastest Growing Among
Top 50 Metro Areas
Population Growth 2000-­2009
Rank
2009 Difference % Ch.
Las Vegas MSA 1,902,834 527,069 38.3% 1
Austin MSA 1,705,075 455,312 36.4 2
Phoenix MSA 4,364,094 1,112,218 34.2 3
Charlotte MSA 1,745,524 415,076 31.2 4
Atlanta MSA 5,475,213 1,227,232 28.9 5
Riverside MSA 4,143,113 888,292 27.3 6
Orlando MSA 2,082,421 437,860 26.6 7
Dallas MDiv 4,326,384 875,158 25.4 8
Houston MSA 5,867,489 1,152,082 24.4 9
Fort Worth MDiv 2,121,231 410,913 24.0 10
*Austin is the 43rd largest metro based on total population. (Ranking treating metropolitan
divisions as metros.)
Source: U.S. Bureau of the Census.

14. Total Net Migration
2000-­2008
estimates for 2000 to 2009 show that Austin continues to be
one of the top destinations for migrating talent. Among the top
50 metros, Austin ranks
3rd based on net migration as a % of total population (18%)*
9th based on total net migration (302,560)
3rd based on the rate population growth (36%)*
35th based on 2009 population (1,705,075)
*The top metros in these two rankings are Raleigh and Las Vegas.
Source: U.S. Bureau of the Census.

15. EMPLOYERS

16. Largest Private Sector
Employers
Dell 16,000 Wells Fargo 1,455
Seton Healthcare Network 9,793 JP Morgan Chase 1,400
IBM Corp. 6,200 Austin Regional Clinic 1,320
St. David's Healthcare 6,043 Hospira 1,320
Freescale Semiconductor 5,000 State Farm Insurance 1,250
AT&T 3,450 Blizzard Entertainment 1,200
Apple 3,000 Hart Hanks 1,100
National Instruments 2,327 PPD Development 1,100
Advanced Micro Devices 2,200 Samsung 1,100
Girling Health Care 1,952 Farmers Insurance 1,030
Flextronics 1,875 3M 1,000
Time Warner Cable 1,765 Progressive Insurance 1,000
Whole Foods Market 1,685 Trisun Healthcare 1,000
Applied Materials 1,600 Spansion 1,000
Sears Teleserve 1,460

17. Headquartered in Austin
Active Power EZCorp Motion Computing
American Achievement Freescale Motive
American Campus Girling Health Care Multimedia Games
Communities Golfsmith International National Instruments
ArthroCare Green Mountain Energy Netspend
CFAN GSD&M Idea City Pervasive Software
Cirrus Logic Hanger Orthopedic Rules-­Based Medicine
Citizens Group Schlotzsky's
ClearCube Technology HealthTronics SEMATECH
Clinical Pathology Labs Heliovolt Sheshunoff Information
CompassLearning HomeAway Services
Convio Hoover's Silicon Laboratories
Crossroads Systems Keller Williams Realty TECO-­Westinghouse
Dell Luminex Corp. Temple-­Inland
Dimensional Fund McCoy's Building ViaGen
Advisors Supply Centers Whole Foods Market
DMX Michael Angelo's
Gourmet Foods

18. Other Significant Operations of
Major U.S. & Foreign Firms
3M Co. Emerson Process PayPal
Affiliated Computer Management Progressive Insurance
Services Farmers Insurance Qualcomm
Advanced Micro Flextronics Samsung
Devices Harte-­Hanks Sears Teleserve
Apple Hewlett-­Packard Siemens
Applied Materials Home Depot Spansion
AT&T Hospira State Farm Insurance
BAE Systems Houghton Mifflin St. Jude Medical
Blizzard Entertainment Harcourt Sun Microsystems
BMC Software IBM Corp. SYSCO
Charles Schwab Intel Corp. Time Warner
Cisco Systems Level 3 Tokyo Electron
Convergys Communications Unisys Corp.
Countrywide Financial Motorola URS Corp.
Computer Sciences NCsoft
Corp. OneWest Bank
Dresser Oracle

19. Recent New & Expanded
Operations
Airborn Farmers Insurance OneWest Bank Group
Apple Freescale Oracle
BAE Systems Grifols PayPal
BancVue Hanger Ortho. Group PIE Screening
Bazaarvoice HelioVolt Samsung
Blizzard Hewlett-­Packard SmartSpark Energy
Entertainment HomeAway Systems
Borland Software HosteGater St. Jude Medical
C-­FAN IBM TeleNetwork
Compass Learning iEnergizer TECO-­Westinghouse
CoreLogic Image Microsystems Motor Co.
Demand Media Intel Touch International
Dimensional Fund KoMiCo US Food Service
Advisors LegalZoom U.S. IRS
DMX Motorola Vigil Games (THQ)
Enfatico National Instruments VMWare
Facebook National Scooter

20. Recent New & Expanded
Operations
2010 Announcements Jobs Vigil Games (THQ) 135
CoreLogic Flood Services 100 VMware 100
e-­MDs 85 2008 Announcements Jobs
Facebook 200 Apple 174
Hanger Orthopedic Group 250 BAE Systems 100
HostGator 300 Demand Media 100
LegalZoom 600 Enfatico 200
National Scooter Co. 140 Field Asset Services 361
Samsung Austin Semiconductor 500 H-­E-­B Distribution Center 320
2009 Announcements Jobs iEnergizer 350
BancVue 100 Image Microsystems 400
Bazaarvoice 120 Oracle 200
Grifols 190 Support.com 100
National Instruments 100 TeleNetwork 200
OneWest 650 US Food Service 160
Touch International 100 U.S. Internal Revenue Service 350

21. Jan 2010
Leading U.S. provider of orthotic and prosthetics
Corporate headquarters from Bethesda, MD
130 jobs increasing to 236 jobs
Feb 2010
LegalZoom Selects Austin for Regional
Leading online provider of legal services
Regional headquarters expansion from Los Angeles, CA
600 jobs
Mar 2010
Facebook Chooses Austin for 1st U.S. Expansion
Largest and most well known internet company in the world (400M users)
First office expansion in the U.S. outside of CA (sales and operations)
200 jobs

22. May 2010
HostGator Chooses Austin for an Expansion
World leading and industry recognized hosting provider
100,000 SF
200 jobs increasing to 300 jobs within 36 months
Samsung Includes New R&D Operation & New Chip
Phase 2 of the company's 2.3M SF semiconductor complex
$3.6 billion investment, bringing the total Samsung investment
in Austin to more than $9 billion
500 new jobs, bringing total employment to 1,500 by next year
June 2010
Move consolidates operations from Seattle, WA and Nacogdoches, TX
Manufacturing previously sourced to China will be brought to Pflugerville

23. Selected Major Technology
Sector Employers
Dell 16,000 Clinical Pathology Labs 800
IBM Corp. 6,200 Cisco Systems 800
Freescale Semiconductor 5,000 BAE Systems 600
Apple 3,000 CSC Financial Services 588
National Instruments 2,327 Emerson Process Mgt 570
Advanced Micro Devices 2,200 Hewlett-­Packard 550
Flextronics 1,875 Oracle 515
Applied Materials 1,500 Home Depot Tech Center 500
Hospira 1,365 Image Microsystems 500
Samsung 1,100 Dresser Wayne 500
PPD Development 1,100 Silicon Laboratories 487
3M Co. 1,000 CFAN 460
Spansion 940 Overwatch Textron Systems 408
URS Corp. 900 Sun Microsystems 400
Intel Corp. 889 Trilogy Enterprises 400

24. WORKFORCE

25. Unemployment Rates
11%
Austin MSA
10%
Texas
9%
United States
8%
7%
6%
5%
4%
3%
2%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
YTD
*Average, January-­September.
Source: U.S. Bureau of Labor Statistics, LAUS.

26. Lowest Unemployment Rates
Top 50 Metro Areas
Unemployment Rate
Difference Rank
Washington MDiv 5.6% 6.0% 0.4 1
Minneapolis MSA 7.9 6.4 -­1.5 2
Nassau MDiv 6.7 6.6 -­0.1 3
Austin MSA 6.6 6.9 0.3 4
San Antonio MSA 6.3 7.1 0.8 5
Virginia Beach MSA 6.7 7.3 0.6 6
Baltimore MSA 7.3 7.4 0.1 7
Richmond MSA 7.6 7.6 0.1 8
Denver MSA 8.2 7.7 -­0.5 9
Seattle MDiv 7.6 7.9 0.2 10
Austin is the 39th largest metro based on total civilian labor force in May.
Source: U.S. Bureau of Labor Statistics, LAUS.

27. Best Performing Among
Top 50 Metro Areas
Non-­farm -­
payroll jobs Rank
Difference % Ch.
Austin MSA 767,700 4,000 0.5% 1
Washington MDiv 2,412,700 10,800 0.4 2
Dallas MDiv 2,024,700 5,600 0.3 3
Nassau MDiv 1,241,800 2,700 0.2 4
Boston MDiv 1,664,700 -­700 -­0.0 5
Louisville MSA 599,600 -­300 -­0.1 6
Baltimore MSA 1,282,300 -­900 -­0.1 7
Fort Worth MDiv 853,300 -­2,200 -­0.3 8
New York MDiv 5,116,800 -­14,300 -­0.3 9
Pittsburgh MSA 1,128,100 -­4,300 -­0.4 10
Austin is the 42nd largest metro based on total non-­farm payroll jobs in May.
Source: U.S. Bureau of Labor Statistics, CES.

28. Employment by Industry
Austin MSA, May 2010
Construction 38,800
Manufacturing 46,700
Wholesale trade 36,900
Retail trade 81,300
Transp, wrhsing, & util 12,600
Information 18,900
Financial activities 44,500
Prof & business services 105,300
Ed & hlth services 86,100
Leisure & hospitality 91,600
Other services 34,000
Government 171,000
Source: Texas Workforce Commission, CES.

29. Employment by Industry
Austin MSA
Government 166,400
Other services 33,200
Leisure & hospitality 83,300
Education & health services 83,300
Prof. & business services 106,500
Financial activities 43,700
Information 19,800
Transp, warehousing, & utilties 12,800
Retail trade 82,000
Wholesale trade 38,000
48,300 2009
Manufacturing
1999
Construction & nat'l res 40,800
-­ 40,000 80,000 120,000 160,000 200,000
Sources: Texas Workforce Commission, CES.

30. EDUCATION

31. Austin Metro Colleges &
Universities
Fall 2008 Enrollments
Four-­Year Institutions
The University of Texas, Austin 49,984
Texas State University, San Marcos 29,105
5,348
Southwestern University, Georgetown 1,270
Concordia University, Austin 2,260
Huston-­Tillotson College, Austin 785
University of Phoenix 464
DeVry University 254
Community Colleges
Austin Community College, Austin 35,798
Temple College-­Tayor Center, Taylor 671
GRAND TOTAL* 129,634
TOTAL ENROLLMENTS WITHIN 100 MILES 367,800
*Metro total includes enrollments for some 2-­year proprietary schools not listed
separately.
Source: U.S. National Center for Education Statistics.

32. Austin Research Centers
University of Texas
Annual research expenditures at UT Austin
exceed $527 million
The university supports more than 90
organized research units
UT is the 4th most patent-­earning university
in the country
UT is the national leader in the number of
annually

33. Additional Major Universities
within 200 Miles of Austin
Enrollment
School Location
Fall
Texas A & M University College Station 48,039
University of Houston Houstion 56,045
University of North Texas Denton 34,830
University of Texas at San Antonio San Antonio 28,413
University of Texas at Arlington Arlington 25,084
Sam Houston State University Huntsville 16,662
University of Texas at Dallas Richardson 14,913
Baylor University Waco 14,541
Texas Woman's University Denton 12,465
Stephen F. Austin State University Nacogdoches 12,000
Southern Methodist University Dallas 10,965
Tarleton State University Stephenville 9,633
Texas Southern University Houston 9,102
Texas A & M University-­Corpus Christi Corpus Christi 9,007
Texas Christian University Fort Worth 8,696
Prairie View A & M University Prairie View 8,203

34. OFFICE & INDUSTRIAL
REAL ESTATE

35. Real Estate
Occupancy Rates
Austin MSA
100%
Office Industrial
95%
90%
85%
80%
75%
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Q1
Source: Oxford Commercial.

36. HOUSING MARKET

37. Housing Units
1,000
1,500
2,000
2,500
3,000
3,500
4,000
0
500
2005 Jan
2005 Mar
2005 May
2005 Jul
2005 Sep
Multifamily
2005 Nov
Single Family
2006 Jan
2006 Mar
2006 May
Building Permits
2006 Jul
2006 Sep
Source: U.S. Bureau of the Census.
2006 Nov
2007 Jan
2007 Mar
2007 May
2007 Jul
2007 Sep
2007 Nov
Housing Units Authorized by
2008 Jan
2008 Mar
2008 May
2008 Jul
2008 Sep
2008 Nov
2009 Jan
2009 Mar
2009 May
2009 Jul
2009 Sep
2009 Nov
2010 Jan
2010 Mar
2010 May

38. Growth Rates: Housing Units
Authorized by Building Permits
30% 28.5%
Austin MSA
20% 16.5%
United States
10%
3.0%
0%
-­4.0%
-­10%
-­9.4%
-­20%
-­19.2%
-­30% -­25.7%
-­40% -­35.6%
2008-­2009 YTD 2009-­2010 -­ -­
Source: U.S. Bureau of the Census.

39. Valuation of New Housing Units
Authorized by Building Permits
Austin MSA
$550
$500 Monthly average:
2005 $234M
$450 2006 $262M
2007 $237M
$400 2008 $154M
2009 $104M
$350 2010 YTD $118M
Millions
$300
$250
$200
$150
$100
$50
$0
2004 2004 2005 2005 2006 2006 2007 2007 2008 2008 2009 2009 2010
Jan Jul Jan Jul Jan Jul Jan Jul Jan Jul Jan Jul Jan
Source: U.S. Bureau of the Census.

40. Growth Rates:
Valuation of Housing Units Authorized
by Building Permits
80%
61.3%
60%
40%
25.2%
19.3%
20%
10.1%
0%
-­6.8% -­7.3%
-­20%
-­40% -­32.1%-­32.6%
2008-­2009 YTD 2009-­2010 -­ -­
Austin MSA United States
Source: U.S. Bureau of the Census.

41. Home Sales
Austin MSA & U.S.
35,000 8
30,000 7
6
United States (Millions)
25,000
5
Austin MSA
20,000
4
15,000
3
10,000
2
5,000 1
0 0
1997 1998 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Austin MSA United States
Source: Real Estate Center at Texas A+M University & National Association of Realtors.

42. Home Sales
Austin MSA
2007-­2008: Austin down 20% & national down 13%
2008-­2009: Austin down 7% & national down 5%
-­
3,500
3,000
2,500
2,000
1,500
1,000
500
0
Source: Real Estate Center at Texas A&M University.

43. Year-­Over-­Year % Ch. in
Home Sales
60%
40%
20%
0%
-­20%
-­40%
Austin MSA Texas United States
Source: Real Estate Center at Texas A&M University & National Association of Realtors.

44. Months Inventory of Homes on
the Market
12
11
10
9
8
7
6
5
4
3
2
1
0
Austin MSA Texas United States
Source: Real Estate Center at Texas A&M University & National Association of Realtors.

45. Median Home Prices
Existing Homes
$200,000
$195,000
$189,300
$190,000
$185,000
$179,600
$180,000
$175,000
$170,000
$165,000
$160,000
Austin MSA United States
Source: Real Estate Center at Texas A&M University & National Association of Realtors.

46. Growth Rates:
Median Home Price
6%
4.2%
4%
2.7% 2.3%
2%
0%
-­2% -­1.2%
-­2.1%
-­4%
-­6%
-­8% 2009 Median Home Prices:
Austin MSA $186,000
-­10% United States $172,500
-­12%
-­14% -­12.9%
2008-­2009 -­ -­
Austin MSA United States
Source: Real Estate Center at Texas A&M University & National Association of Realtors.

47. Home Sales & Prices
Austin MSA
35,000 $250,000
30,000
$200,000
25,000
$150,000
20,000
Sales
Price
15,000
$100,000
10,000
$50,000
5,000
0 $0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Home Sales Average Price Median Price
Source: Real Estate Center at Texas A+M University.

48. Home Sales & Prices
Austin MSA
32,000 $250,000
28,000
$200,000
24,000
20,000
$150,000
Sales
Price
16,000
$100,000
12,000
8,000
$50,000
4,000
0 $0
Home Sales Average Price Median Price
Source: Real Estate Center at Texas A+M University.

49. Median Home Prices
New & Existing Homes
$250,000
Austin MSA
$230,000
United States
$210,000
$190,000
$170,000
$150,000
$130,000
$110,000
$90,000
Source: National Association of Home Builders.

50. Average Home Prices 2009
$0 $250,000 $500,000 $750,000 $1,000,000 $1,250,000
Atlanta
The subject home is a single-­family
Austin dwelling, 2,200 sq. ft., 4 bedrooms, 2 1/2
baths, family room, & 2-­car garage in
neighborhoods within a market that is
Chicago* typical for corporate middle-­management
transferees.
Denver*
Los Angeles*
New York*
San Francisco*
United States
Source: Coldwell Banker. *Unweighted average of multiple reported submarkets.

51. Average Apartment Rents
2010 Q1
1 bedroom 2 bedrooms 3 bedrooms
Austin MSA $688 $886 $1,169
Travis County 696 911 1,233
Downtown 1,445 2,320 3,929
Central Austin 920 1,262 1,944
North 553 688 878
Northwest Hills 708 953 1,326
Far Northwest 693 904 1,213
Northeast 618 780 1,023
Far Northeast 668 876 1,095
South 683 854 1,055
Southeast 579 740 1,036
Southwest 787 1,028 1,262
Cedar Park/Leander (Williamson County) 670 843 1,078
Round Rock (Williamson County) 650 826 1,036
Northwest (Williamson & Travis Cos.) 655 851 1,081
Balance of Williamson County 672 828 1,048
Bastrop County 639 714 977
San Marcos (Hays County) 675 777 1,047
Source: Austin Investor Interests.

52. Average Apartment Rents
2-­bedroom Units, 2010 Q1
$-­ $500 $1,000 $1,500 $2,000 $2,500
Austin MSA $886
Travis County $911
Central Business District $2,320
Central Austin $1,262
North $688
Northwest Hills $953
Far Northwest $904
Northeast $780
Far Northeast $876
South $854
Southeast $740
Southwest $1,028
Cedar Park/Leander $843
Round Rock $826
Northwest $851
Balance of Williamson County $828
Bastrop County $714
San Marcos $777
Source: Austin Investor Interests.

53. Downtown Condominiums
Sales
Active Average Median Sold to
Sales price per
listings sales price sales price list price
SF
Jan.-­Apr. 2009 188 20 $351,670 $281,850 $296 92%
Jan.-­Apr. 2010 175 47 $361,106 $290,000 $299 94%
Note: The Downtown submarket is MLK Blvd. to I-­35 to the Colorado River to Lamar Blvd. to
MLK Blvd. This residential submarket is almost exclusively condo. Market-­wide the average
price of a condo is $172,585 and the median price is $152,650.
Source: Austin Board of Realtors.

54. COST OF LIVING

55. Cost of Living Index 2009
0 25 50 75 100 125 150 175 200 225
Atlanta MSA
Austin MSA
Chicago MDiv
Denver MSA
Los Angeles MDiv
NY (Manhattan)
San Francisco MDiv
United States
Source: Council for Community & Economic Research.

56. RETAIL SALES

57. Sales & Use Tax Comparison: 20 Largest Cities
2010 May % Ch from last yr 2010 YTD % Ch from last yr
Austin 13,610,355 12.2% 58,652,568 5.6%
El Paso 6,593,737 9.8 29,267,088 4.7
Mesquite 3,621,338 11.0 14,688,088 4.4
Round Rock 5,610,817 9.0 26,020,736 4.1
Frisco 4,017,244 16.6 16,850,224 4.1
Arlington 8,566,495 11.5 34,775,228 3.7
Plano 6,170,554 12.3 25,337,490 2.8
McAllen 5,256,876 7.9 24,789,569 1.0
San Antonio 21,004,722 6.3 87,625,660 -­0.1
Lubbock 5,078,118 6.6 21,184,555 -­0.4
Grand Prairie 3,571,180 -­0.3 14,797,957 -­2.2
Amarillo 5,777,874 7.7 23,966,017 -­2.3
Fort Worth 9,951,915 0.2 41,638,585 -­2.7
Dallas 21,053,620 4.2 87,218,074 -­4.8
Irving 4,868,669 4.7 18,877,341 -­5.4
Sugar Land 3,510,812 -­6.2 16,353,779 -­5.9
Tyler 3,223,569 -­2.2 14,491,859 -­6.0
Corpus Christi 5,390,957 1.1 23,725,667 -­8.6
Houston 47,419,146 3.8 200,202,049 -­9.3
Midland 3,423,685 7.2 14,452,141 -­10.1
All Texas Cities 4.6 -­4.4
Source: Texas Comptroller.

58. Sales Tax Allocations
ons
$400
City of San Marcos
$350 City of Round Rock
Austin MTA
$300 City of Austin
$250
Millions
$200
$150
$100
$50
$0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Source: Texas Comptroller.

59. Sales Tax Allocations
City of Austin
$150
$125
$100
Millions
$75
$50
$25
$0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Source: Texas Comptroller.

60. RATINGS & RANKINGS

61. Austin in the News
Business Rankings
Austin in Top 10 of Forbes
Careers. (Forbes, 4/14/10)
Texas No. 1 among States that are Very Friendly to Small
Businesses. (Open Forum, 4/6/10)
Austin metro rated Best Place for Creation & Development of Small
Businesses. (Portfolio.com, 1/18/10)
Austin is home to the No. 3 Cleantech University. (The Cleantech
Group, 1/4/10)
Austin No. 2 Strongest Metro Economy. (Business Week, 10/26/09)
Austin named one of 79 metros Where the Recession has Ended.
(Moody's Economy.com & msnbc.com., 10/15/09)
Austin a Top 10 Start-­Up City. (Entrepreneur, 8/09)
Austin is the 3rd Strongest Metro Economy in the Country.
(Brookings Institution, 6/16/09)
Texas Ranked No. 1 For Business.
(Directorship, 6/1/09)
Austin in the Top 20 High Tech Metropolitan Areas. (Milken Institute,
6/2/09)
Austin is a City of the Future. (fDi Magazine
Texas voted Best for Business. (Chief Executive, 3/25/09)

62. Austin in the News
Quality of Life Rankings
Austin is the No. 1 Place for Young Adults. (portfolio.com/bizjournals,
3/15/10)
Austin is the Healthiest Housing Market for 2010. (Builder, 2/25/10)
Austin named the Top City for Your Career. (Sales HQ, 8/25/09)
Austin No. 2 Best City for Working Moms. (Forbes, 8/4/09)
Austin is 2nd most affordable city in Forbes
(Forbes, 6/29/09)
Austin one of U.S. News (USNews.com, 6/8/09)
Austin ranks 9th on American Fitness Index. (American College Sports
Medicine, 5/26/09)
Austin the Best City for a Fresh Start. (Relocation.com, 5/21/09)
Austin ranked 11th Best City for the Outdoors. (Forbes, 5/12/09)
Austin Best Bargain City in the U.S. (Forbes, 5/09)
Austin one of the 10 Best Cities of 2009. (Kiplinger.com, 5/09)
Austin no. 1 Big City for Jobs. (Forbes, 4/12/09)
Austin comes in 2nd in the top 10 Cities Where Americans are
Relocating. (Forbes, 3/30/09)
Austin one of 15 Coolest North American Cities. (MSN Travel, 1/22/09)

63. OPPORTUNITY AUSTIN

64. Peer Metros
Unemployment Nonfarm Payroll Jobs
Rate -­
May 2010 May 2010
Difference Percent
United States 9.3% -­0.4%
Texas 8.0 0.2
Austin MSA 6.9 767,700 4,000 0.5
Denver MSA 7.7 1,181,300 -­24,900 -­2.1%
Nashville MSA 9.0 720,800 -­5,500 -­0.8%
Phoenix MSA 8.7 1,721,400 -­12,000 -­0.7%
Raleigh MSA 8.2 500,600 -­2,900 -­0.6%
Not seasonally adjusted.
Source: U.S. Bureau of Labor Statistics.

65. Opportunity Austin
Summary of Results
5-­Year 5-­Year
Result Goal
New jobs 124,200 72,000
Payroll increase $5.6 billion $2.9 billion
Corporate relocation
144 100
announcements
Out-­of-­region visits 835 500
Prospect visits 540 250
Regional retention visits 857 475

66. Regional Issues
2007 Issues 2008 YTD Issues
Prop-­ Non-­
erty Traffic, stop Traffic,
Taxes, 61, Flights 67,
55, 25% 40 29%
23% 18%
Public
Public Transit,
Transit, 54,
46, Tech-­ 24% Talent,
Talent,
19% 78, nical Talent, 65,
33% Coll-­ 19, 29%
eges, 29%
21,
31%
Public
Transit,
27,
40%
2008 YTD Regional
Partner Issues

67. Opportunity Austin
5-­Year Plan
Program Goals:
72,000 net new jobs
$2.9 billion net increase in payroll
$14 billion in GRP

68. Opportunity Austin
Relocations by Target Industry Sector
2004-­June 2010
Clean energy 9
Data center 6
Digital media 24
Headquarters/regional office 35
Life sciences 19
Semiconductor 14
Software 21
Wireless 8
Other IT 12
Other 30
TOTAL 178

69. Origin of Corporate Relocations
to the Austin Area Since 2004
Through December 2009

70. Opportunity Austin 2.0
2009-­2013
MAJOR GOALS
In the next 5 years:
1. Create a net gain of more
than 117,000 jobs
2.
total payroll by $10.8 billion

71. Opportunity Austin 2.0
Five-­Year Approved Budget
$426,878 $100,000
2.0% 0.5% $1,000,000 $21 Million
4.8%
$483,897 Economic diversification
2.3%
$1,362,349 Business retention &
6.5% expansion
$732,743 Education
3.5%
$8,509,907 Talent attraction
40.5%
Improve transportation
system
$6,272,472
29.9% Keeping Greater Austin
Great
Investor relations
Fundraising campaign
$2,111,754
10.1%

72. Opportunity Austin 2.0
Comparison Cities
$60
$60.0
$50
$40
$30
Millions
$25.0
$20 $22.5 $22.5 $22.0 $21.0
$17.0 $17.0
$10
$0

73. Opportunity Austin 2.0
Economic Diversification
Convergence technologies
Creative media
Green industries
Corporate/professional headquarters
& offices
Health care & life sciences

74. Opportunity Austin 2.0
Economic Diversification
Target industries
Convergence technologies
Wireless
Software
Nanotechnology
Semiconductors

75. Opportunity Austin 2.0
Economic Diversification
Target industries
Creative media
Media development
Production
Distribution
The marketing of:
Music
Film
Television
Video game industries

76. Opportunity Austin 2.0
Economic Diversification
Target industries
Green industries
Solar panels
Fuel cells
Wind turbines
Electric cars
Clean energy
Green products

77. Opportunity Austin 2.0
Economic Diversification
Target industries
Health care & life sciences
Medical devices
Bio-­tech
Bioinformatics
Bioscience
Nanoscience

78. Austin, Texas
A Beautiful Place to Live