The document provides feedback from 5 people on a music video. The feedback includes positive comments about the narrative, lip syncing, use of reverse at the end, and how the video represents the lyrics. The document also notes that older viewers interpreted elements like mise-en-scene more deeply, while the video appealed to both females and the one male viewer. The creator learns their video effectively conveys the meaning to different age groups within the target audience.

1. AUDIENCE FEEDBACK
Evaluation

2. WHO DID I ASK?
As my target audience is females (and some males) aged between 13 –
30 I
have asked people with in this category to write a few comments down
on what
they thought about my product. I got some really detailed feedback
which was
greatly appreciated! I got someone outside of my target audience to
take some
notes on my video, and this was just out of interest to me to see what
some one
else thought. I took a few brief notes on each person including
name, age,
gender and personality.

3. CATHERINE BAKER
Aged 17, Female. Student. Catherine is:
Girly, Kind and Bubbly. She normally listens to genres such as indie and
likes music
that is uplifting and calm. She told me…
“I liked the fact the music video had a narrative and I think without it, it
might have been boring and confusing. I think it was a good idea to
'follow' a character and I could really relate to her which I think is good.
I liked the narrative and understood it - I think it is a very blunt and
realistic view on people wanting to be something there not. Also, none
of the shots were shaky and different shots were used which made it
more interesting.”

4. ALICE DAINTY
Age 17, Female. Student. Alice is:
Funny, Loud and Creative. Alice listens to different genres of music but
mainly dance
music, however she also likes indie. She told me…
“The first thing I noticed about the video was that the lip sync was really
well done and well timed. I thought that using the reverse at the end of
the video was a good way to finish off the video and I thought it was a
way to represent the unwinding of the American culture. I know that
Harriet lost a lot of her footage but I think she did well considering the
circumstances, but I would of loved to have seen the video if all the
footage had been there!”

5. CHRIS WALTON
Age 19. Male. Student. Chris is:
Laid back, ambitious and confident. Chris prefers music from genres such
as rock
and electro and has quite unusual tastes in music and listens to things I
have never
heard of before! Chris told me…
“I know that the video was aimed more at females but I think it was a well
made video. I thought the lip sync was really great and thought that the
damaged looking stair well suited the lyrics in the song about people
living in rough areas. I liked the bright lighting as well because that can
connote a movie set or something celebrity.”

6. REBECCA CLARKE
Age 22. Female. English Teacher (different school) Rebecca is…
Loud, Outgoing and Ambitious. She normally listens to pop music but is
quite open
with her choice of music. She told me…
“I loved the video! I thought it was a really good way of representing
Americanisation. I never realised what the lyrics were about when I
listen to the song a while ago, but I think the video definitely represents
the lyrics much better then the original video. The pajamas the girl in
the video was really ironic and kept that idea of her being innocent and
vulnerable and looked great when it was contrasted with the heavy
make up and looked as if there was 2 sides to her.”

7. LOUISE CHAPMAN
Age 25. Female. Studying Music at University. Louise is…
Knowledgeable, Honest and Laidback. Louise likes lots of different types of
music
and couldn‟t give me one genre in particular that she enjoys the most. She
did say
she liked the artist I have chosen. She told me…
“I liked the video and thought it was a really great idea to have a video
that really bluntly represented the lyrics. It was interesting to watch and
I didn't find it confusing and I understood the plot which I think is
important in a music video!”

8. WHAT HAVE I LEARNT?
I think the main thing I have learnt from my audience feed back is that my
product
mainly appeals to females, and that people are realizing the meaning of the
video
and how it relates to the lyrics. I asked a few different ages within my
target audience
to see how it appeals to them. I have found that people have recognized the
message
in the video and the older members of my audience have managed to
interpret things
I have put in my video such as the Mise en scene. I decide to ask a male to
see what
their reaction to my video would be. He was also able to interpret some
things in the
video I have used to create certain effects. Overall from these comments I
have found
that slightly older members of my audience have understood the video a bit
more in
depth.

9. USES AND GRATIFICATIONS
I believe I have used some audience gratifications in my video and I think
that any
video including my own is made more interesting to the audience as it can
be related
to. McQuail (1983) proposed an idea on why people use the media in terms
of
Entertainment, Personality and Identity, Social Integration and
information…

10. INFORMATION…
What do I follow?
Finding out about relevant events and conditions in immediate
surroundings
society and the world
I believe my video follows this because I think it can be very personal and
make
people ask questions about themselves and their own and other cultures.
Seeking advice on practical matter or opinion and decision choices
I think my video presents an opinion and people could use this to either
support or contrast their own. I believe my video could be liked if it shares
the opinion of an individual and also go the other way, of someone disliking
my video if it doesn‟t share their view.
Learning; self education
The video could be used to gain opinions and help people make decisions
on a matter.

11. PERSONALITY
Finding reinforcement for personal values
I think the video could be used to help someone find support for a personal
opinion and also be reassured by the video.
Identifying with valued others in the media (in this case a music artist)
I think it can be reassuring to an audience to know that they share opinions
and values of an iconic person. I think this could make my video popular
amongst those who agree with the opinion of the video.
Gaining insight into oneself
I think the video could be used for reflective purposes and help someone
gain insight.
I think the topic of my video is not one that is widely discussed and it could
be used
for a member of the audience to gain personal views and change things
about
themselves.

12. ENTERTAINMENT
Relaxing and filling time
I think no matter what a music video is about people will first watch them
for the
entertainment and then people begin to interpret and analyse them.

13. SOCIAL INTERGRATION
Identifying with others and gaining a sense of belonging
I think my video can be used for gaining belonging in terms of opinions and
if someone finds that people around them don‟t share their view, the video
can be used to find someone else that shares there opinions.
Finding a basis for conversation and social interaction
I think that the topic my video denotes is something that can be discussed
amongst a group and this therefore can be used for social interaction

14. FORE FILLING SOCIAL STEREOTYPES
I think the main stereotype I have used is the Americanized female in my
video. I had
aspects such as heavy makeup and curled hair as they contribute to a
certain
„perfection‟ that is associated with American women. However, I combined
this with
the sheep covered pajamas to create a sense of innocence and childlike
features.
Also, I thought it could add to the feeling of having 2 sides to a person, for
my
character it was an average and innocent person at home, then someone
fake and
plastic looking to everyone else outside the home.