Uploaded byHammad Khan
AUGMENTED REALITY
Augmented reality (AR) serves as a powerful marketing tool by merging virtual elements with the real world, allowing potential clients to interact with products in innovative ways. It enhances communication by putting products directly in the customers' hands and creating immersive experiences, potentially leading to increased sales. The scope of AR applications in various industries is vast, encompassing advertising, retail, and tourism, and is continuously evolving.
AUGMENTED REALITY
- 2. The basics Augmented reality for marketers Augmented realityfor marketers How can it be used ? Augmented reality has a place in almost every business. It depends What is it ? Why consider using it? on how you communicate internal Augmented reality is a term As a marketing and sales tool, the and external messages or reach out for a camera enhanced view of a scope for AR is endless. Any sales to your potential clients as to how you p y physical real‐world environment, , p person will tell you that the ability to y y approach the use of AR. h th f AR where virtual elements are merged put a self‐demonstrating version of with the real‐life scene creating a your product in your client’s hand is There is nothing more conducive ‘mixed reality’ of virtual elements and crucial, but not always possible, or is to a sale than putting your product the real world. The ‘virtual elements’, it? AR makes it possible for clients to or service right in the customer’s given their nature, can consist of visualize any products regardless of hand. The basis for the technology hand. The basis for the technology anything. This could b 3D models, h h ld be d l size or location. l is to immerse the audience in the video, web information…anything. subject. Sticking to this core value The point here is that your mind is There is scientific evidence that will keep you on the right track the only boundary. shows by simply touching a product when developing the idea for your for a few seconds, an attachment is experience. Another example might be you sitting created that often leads to buying or created that often leads to buying or at home in front of your webcam, even paying more for the item. The immediate uses come in many trying‐on augmented luxury watches. forms and are evolving quickly. Lastly, how about bringing a brochure Marketing and sales teams assisted or other marketing document to life by augmented reality are able to and putting your product in the hands achieve this type of connection. of your potential client thanks to a 3D AR experience. All this and far more is possible with augmented reality technology.
- 3. The Web Evolution of World Wide Web E lti f W ld Wid W b
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- 22. AR Gaming http://www.youtube.com/watch?v=lp2Glke71rI
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- 24. AR based Campaign A Nation‐wide AR based Advertisement / promotional campaign can be designed focusing on the iconic landmarks of those cities. Where the iconic landmarks will be taken as the Marker and in link with that landmark a Specially designed video or animation. link withthat landmark a Specially designed video or animation Can be triggered. This is a Gist …….. ? There is no limitation to the scope of this idea ! We are welcome to ideas and queries.
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