Augmented reality (AR) uses digital information to enhance the real world by integrating the organic and digital. The document discusses how AR is currently used in mobile apps, marketing campaigns, and social media. It predicts that the AR market will grow significantly by 2014 and be adopted by the mass market within 5-10 years, driven by the explosion of smartphones and location-based services. Key applications mentioned include smart glasses, heads-up displays, and augmented advertising.

1. Augmented Reality
Bridging the Organic & Digital

2. What is It?

3. AR Examples

4. AR Uses
• INTEGRATED
MARKETING AND
MEDIA CAMPAIGNS
• MOBILE APPS
• QR CODES
• SOCIAL MEDIA APPS

5. The Hype Machine
• BIG SOCIAL MEDIA
IS OLD HAT
• SMART PHONE
EXPLOSION
• LOCATION BASED
SERVICES
• SUNDAY CIRCULAR

6. Projections
• MARKET • SMART GLASSES
PROJECTED AT $350 AND HEADS-UP
TO $732 MILLION BY DISPLAYS
2014
• AUGMENTED
• SIXTH SENSE ADVERTISING
DEVELOPMENT
• 5-10 YEAR MASS
• VIDEO GAME ADOPTION
INTEGRATION

7. Gartner Report

8. ESQUIRE EXAMPLE