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Emerging Technologies for
Visual Communication
Augmented & Virtual Reality, Wearable Glasses & Video-mapping
Isidro Navarro
Augmented Reality Barcelona , La Salle Campus Barcelona
World Communication Forum – Barcelona
Centro de Cultura Contemporanea de Barcelona CCCB
INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
AUGMENTED REALITY BARCELONA
2
INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
AR market studies
Augmented & Virtual Reality markets = 1.06 Billion $ (2018)
“Virtual Reality & Augmented Reality Market – By Technology (Mobile &
Spatial AR, Semi & Fully Immersive VR); By Sensors & Components
(Accelerometer, Data Glove, HMD, ICs); By Applications (Medical, Military,
Gaming), By Geography (2013 – 2018) ”, published by MarketsandMarkets
3
WEB
INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
AUGMENTED REALITY
Real world connected to virtual world in real-time
VIDEO
INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
VIRTUAL REALITY
Immersive experiences for users in gamming and marketing
5
VIDEO
INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
INTERACTION
Interactivity could be the key to engage consumers into new
shopping experiences
6
WEB VIDEO
INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
SECOND SCREEN
Extra contents using smartphones or tablets
7
VIDEO
INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
ACTUALITY IN EYEWEAR GLASSES
‘AR will be the magic key for smart glasses’
Joshua Flood, ABI Research at insideAR 2013
8
VIDEO
INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
Google Glass EVOLUTION
9
WEB
INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
NEXT STEP
GOOGLE and LUXOTTICA announce strategic partnership for
Glass to develop innovative iconic wearable devices
10
WEB
DEVELOPMENT
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
SOFTWARE DEVELOPMENT KIT - SDK
11
METAIO
ARPA - SDK
WIKITUDE - SDK
CATCHOOM
APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
CAR INDUSTRY
METAIO Hands-Free Car Manual
12
WEB VIDEO
APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
NAVIGATION
ARFORGLASS.ORG See Christchurch as it was before the
earthquakes and building demolitions.
13
WEB VIDEO
APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
EUROLEAGUE BASKETBALL
Fans experience can be improved with unique points of views
14
WEB VIDEO
APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
PUBLISHING
LAYAR app for augmented contents and interactive printings
15
WEB VIDEO
APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
SMART GLASSES IN AVIATION INDUSTRY
16
VIDEO
APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
TOURISM
The history, architecture, insider tips and hidden gems from
over 100 local publisher partners come to life.
17
WEB VIDEO
APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
EDUCATION
Andrew V. Heuvel – class of physics in remote with glasses
18
VIDEO
APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
TRANSLATOR
WORD LENS translates in real-time with Augmented Reality
19
WEB VIDEO
APPLICATIONS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
HELPING DISABLED PEOPLE
Smart glasses devices can break new frontiers for people with disabilities.
20
VIDEO
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Emerging Technologies for Visual Communication
By ISIDRO NAVARRO
ISIDRO NAVARRO
@inavarrod
21
Thank you!

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Emerging Technologies for Visual Communication

Editor's Notes

  1. A