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Augmented Reality
Marketing innovation - using
AR/VR with Print and beyond
Christian Kiesewetter, Konica Minolta Business Innovation Centre Europe
Augmented Reality
in 6 icons ☺
Augmented Reality:
Websites, Data,
Documents, Videos, Paper, Brochures,
Use with Smart Devices:
Tablets, Smartphones,
Smart Glasses
Like Pokémon GO for Business
Using Augmented
Reality to generate
New Business
* Picture taken from www.niantic.com
Ahhh wait Pokémon is a Game?!
Mio revenue in 3 weeks160
Billion revenue expected by
Apple in two years3
Mio downloads in 19 days75
Augmented Reality
for Konica Minolta
Not about technology
Generate new Business
PRINT
MARKETING
Paper
and enhance it with
Digital
Paper
vs.
Digital
Simplicity
Standard
Use Augmented Reality Solutions
to grow your Business!
Augmented Print
Bringing Print to Life
Print Smartphone Augmented Reality
Social Web User InteractionDigital Content Shopping, Ads
Add Digital Content
Video/Audio
Image
3D
Web
Text
Add Digital Content
Video/Audio
Image
3D
Web
Text
Engage - Generate Interest - Learn
Link / Combine off- and online world!
Digital Print New Digital Offering
Our Offering
What we offer to you
Mobile App
Standard app
customized to your
needs
Create your AR
experience by yourself
and publish in app
No digital content?
We help you creating
videos, 3D-
Content
Management
Content Creation
Content Management
Mobile App (Brand as you like)
Augmented Print - Benefits
Add value to print
Simplify access
to information
Measure success
of campaigns
Update existing
print material
Drag&Drop
Editor
Connect on-/offline Present stories Create awareness
Augmented Print Current Features
Standard Product
Text Images Videos Buttons
Multiple customers,
tenants or apps
Drag & Drop Google Firebase
Reporting
Augmented Print - Current Features
Interactivity 3D Models HTML Content User Management
Augmented Print - Upcoming
Multilingualism 360° Content Dashboard
Customer Example: UK Mail
Customer Example: Erweko
Interactive
Marketing
Status Quo: Collecting data
Force customers to enter code manually
Way simpler: Use your smartphone!
Scanning Vouchers in 3 simple Steps
Use Case: Loyalty Campaign
Easy to use data input (coupons, loyalty
Scan and verify codes on the fly
Increase conversion rates of campaigns
Collect data from customers
Examples
> 40.000 users
> 1.000.000 interactions / month
up to 200 user interactions / minute during
a German match of the EURO 2016
> 48.000 unique users
> 325.000 scans
Product
Exploration
Use AR/VR to demonstrate your products
Example AR: Workplace Hub
Example: Unilever Vietnam / Brazil
Example: Unilever Vietnam / Brazil
Example: Video excerpt
ARE YOU INTERESTED?
GET IN TOUCH!
VISIT: BIC.KONICAMINOLTA.EU
WRITE: CHRISTIAN.KIESEWETTER@KONICAMINOLTA.EU
CALL: +43 (676) 87882 1926

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