Augmented reality can be used in marketing to bring print materials to life through digital content and interactivity. It allows adding video, audio, images, 3D models, and text to printed pages through scanning with a smartphone. This engages customers and generates interest by linking the physical and digital worlds. Augmented reality solutions can measure campaign success, simplify access to information, and update existing print materials. Examples are shown of loyalty programs that scan codes to collect customer data and product demonstrations using augmented reality.

1. Augmented Reality
Marketing innovation - using
AR/VR with Print and beyond
Christian Kiesewetter, Konica Minolta Business Innovation Centre Europe

2. Augmented Reality
in 6 icons ☺

3. Augmented Reality:
Websites, Data,
Documents, Videos, Paper, Brochures,
Use with Smart Devices:
Tablets, Smartphones,
Smart Glasses

4. Like Pokémon GO for Business
Using Augmented
Reality to generate
New Business
* Picture taken from www.niantic.com

5. Ahhh wait Pokémon is a Game?!
Mio revenue in 3 weeks160
Billion revenue expected by
Apple in two years3
Mio downloads in 19 days75

6. Augmented Reality
for Konica Minolta

7. Not about technology
Generate new Business

8. PRINT
MARKETING

9. Paper
and enhance it with
Digital
Paper
vs.
Digital

10. Simplicity
Standard

12. Use Augmented Reality Solutions
to grow your Business!

13. Augmented Print

14. Bringing Print to Life
Print Smartphone Augmented Reality
Social Web User InteractionDigital Content Shopping, Ads

15. Add Digital Content
Video/Audio
Image
3D
Web
Text

16. Add Digital Content
Video/Audio
Image
3D
Web
Text

17. Engage - Generate Interest - Learn
Link / Combine off- and online world!
Digital Print New Digital Offering

18. Our Offering

19. What we offer to you
Mobile App
Standard app
customized to your
needs
Create your AR
experience by yourself
and publish in app
No digital content?
We help you creating
videos, 3D-
Content
Management
Content Creation

20. Content Management

21. Mobile App (Brand as you like)

22. Augmented Print - Benefits
Add value to print
Simplify access
to information
Measure success
of campaigns
Update existing
print material
Drag&Drop
Editor
Connect on-/offline Present stories Create awareness

23. Augmented Print Current Features
Standard Product
Text Images Videos Buttons
Multiple customers,
tenants or apps
Drag & Drop Google Firebase
Reporting

24. Augmented Print - Current Features
Interactivity 3D Models HTML Content User Management

25. Augmented Print - Upcoming
Multilingualism 360° Content Dashboard

26. Customer Example: UK Mail

27. Customer Example: Erweko

28. Interactive
Marketing

29. Status Quo: Collecting data
Force customers to enter code manually

30. Way simpler: Use your smartphone!
Scanning Vouchers in 3 simple Steps

31. Use Case: Loyalty Campaign
Easy to use data input (coupons, loyalty
Scan and verify codes on the fly
Increase conversion rates of campaigns
Collect data from customers

32. Examples
> 40.000 users
> 1.000.000 interactions / month
up to 200 user interactions / minute during
a German match of the EURO 2016
> 48.000 unique users
> 325.000 scans

33. Product
Exploration

34. Use AR/VR to demonstrate your products

35. Example AR: Workplace Hub

36. Example: Unilever Vietnam / Brazil

37. Example: Unilever Vietnam / Brazil

38. Example: Video excerpt

39. ARE YOU INTERESTED?
GET IN TOUCH!
VISIT: BIC.KONICAMINOLTA.EU
WRITE: CHRISTIAN.KIESEWETTER@KONICAMINOLTA.EU
CALL: +43 (676) 87882 1926