AgilOne is a customer data platform (CDP) that was acquired by Acquia in December 2019. AgilOne provides a single customer view across channels and applies machine learning to user data to provide insights. It specializes in combining online and offline customer data. The acquisition of AgilOne provides Acquia's platform with an essential data intelligence layer. A demo was not available but screenshots were provided. Pros of AgilOne include data-driven decisions, robust data ingestion, a holistic customer view, and integration capabilities.

2. Reality on Today Customer

3. When? & Why?
❖ AGILONE is a 15 year old company and it has most achieved with top companies
(Lululemon, TUMI and Samsonite)
❖ ACQUIA acquired AGILONE on December 11, 2019. It is a 3rd acquisition to the
ACQUIA within a year, other are Mautic and Cohesion
❖ AgilOne will provide the essential data intelligence layer for the ACQUIA
Platform.

4. Reality on Today Business

5. CDP
WHY CDP?
Type of CDP
ACQUIA
Marketers
AGILONE
AGILONE
Insight
Flow today presentation of AGILONE

6. Reality on Today Seller

7. Customer Data Platform (CDP)
A Customer Data Platform (CDP) is a type of software. It can create persistent,
unified records of all your customers, their attributes, and their data.

8. Customer Data Platform (CDP)
Different type of CDP
1. Event
2. Customer Attributes
3. Transaction Data
4. Campaign metrics
5. Customer Service Data

9. Why CDP?

10. AGILONE is ...
It provides a CDP that delivers a single view of customers across all
channels. It applies machine learning to data generated by user
interactions to provide unparalleled insight and understanding of your
customers, so you can orchestrate personalized experiences across all
touchpoints. AgilOne creates authentic customer relationships that
maximize lifetime value for marketers.

11. Working for Better Experience

12. Few Insights on AgilOne
1. Single view of customer data across all the channels.
2. It applies Machine Learning to data generated by user interactions
3. Specializes in the combination of customer data from Online and
Offline sources
4. More Effective customer Experience and Marketing
5. As built-in predictive models and Automated Segmentation that are
easy for non-technical marketers to leverage

13. Agilone will give Better Perception

14. Strategic partnership with Snowflake
Snowflake is industry leading
data warehouse that powers
AgilOne analytics applications
such as Metrics and Interactive
Queries
Data is instantly shared from
AgilOne’s Snowflake account
(data-provider) into your
Snowflake account (data-
consumer)

15. ACQUIA representation of AGILONE

16. ACQUIA representation of AGILONE

17. ACQUIA representation of AGILONE

18. ACQUIA Marketers (My View)
ACQUIA extended the support
wide range, across all the corner
of the product usage through
their cloud hosting platform. This
make ACQUIA to stand on the
market more stable in between of
competitors
It is prompting continues growth of ACQUIA on 360
Degree of DRUPAL + 360 Degree of Customer
experience

19. ACQUIA Marketers (ACQUIA View)

20. No Sandbox for demo, But Screenshot

21. Reality on Today Companies

22. PROS
1. Data driven decision to the business
2. Robust data ingestion feature, easily integrate with other platforms
3. Holistic overview of the customer by gathering data from online and offline
cookies
4. Data can be exposed and imported to any CRM module for next level of
customer enrichment.
5. Add-ons and integrations to grow your business into next level.

23. CONS
We have requested the demo to ACQUIA, we may
have either Demo / Sandbox version for initial UI
experience. We will post you the more
information on actual product usage with PROS
and PROS ...

24. Finally (Why Agilone is More Important)

25. Finally (Why Agilone is More Important)

26. Finally (Why Agilone is More Important)

27. CDP (AGILONE) Competitors

28. I will catch you in another session
with Demo ...