Augmented reality uses image recognition to overlay virtual images, video, or 3D models onto physical objects or locations using a mobile device. The document discusses how augmented reality can be used for marketing purposes to drive engagement, increase brand awareness, and differentiate a company from its competitors. Examples of augmented reality applications are given for various industries like fashion, music, electronics, food and travel.

1. Augmented Reality

2. What we do

3. Our clients

4. Entrepreneurs of the Year

5. •Winner of the prestigious UK Search Award for Best Local campaign
•The national competition recognises excellence in digital marketing
•Judges of the awards included directors of Google and Yahoo!
•The campaign included elements of SEO, PPC and social media advertising plus
many more elements of online marketing.
•Adido were also finalists for another award for PPC

7. Industry experts
Accreditations with many leading
industry bodies
Adido Academy delivers training &
seminars to a wide variety of businesses
and events
.

10. ‘Bringing the
physical and virtual
worlds together’

11. Introduction ‘Enterprise apps with AR
elements are expected to
account for the third-largest
proportion of revenues by
2015’
‘Mobile augmented reality
to generate 1.4 billion
downloads by 2015 as major
brands embrace the concept’
Source: Juniper research: Mobile augmented reality

12. Introduction
•Differentiate yourself from your competitors
•Connect in an exciting new way with your consumers
•Target a new audience
•Integrate your communications
•Re-invigorate offline material

13. Aurasma
•Adido uses Aurasma technology and partners with this leading AR
development company
•Using the Adido VisualisAR development studio we are able to create
exciting, unique communication material that increases engagement
with your consumers

14. What is Aurasma?
•Image recognition for mobile devices, which overlays the virtual world
•Aurasma can place images, video and 3D models within a location
activated by a trigger image
•Future or fad? - It is down to advertisers and brands to make the
experience engaging, entertaining and rewarding

15. Who uses Aurasma?
…and over 3500 others

16. How it works
Image recognition overlays a virtual
image/video/game/3D model over the
Trigger image which can then be clicked
for further content and interaction

17. Reasons to use AR
•Increases touch time and engagement with your brand
•Puts your product into the hand of the consumer
•Scientific evidence that by simply touching a product for a few seconds
an attachment is created
•Has potential to be placed in almost every business’s internal and
external communications

18. Uses
•Print-based media
– Brochures, training material, press advertisements
•Events, exhibitions
– Large screens at events, increase stand dwell time
Point of sale
– Drive footfall, bring POS to life, interactive kiosks, store fronts
Website & digital marketing
– Increase linger time, physically demonstrate your product
•Mobile & M-commerce
– Immersive augmented reality experience

19. Examples
Fashion

20. Examples

21. Examples

22. Examples

23. Examples
Music, art, movie

24. Examples

25. Examples

26. Examples

27. Examples

28. Examples
Sport

29. Examples
Sport

30. Examples
Sport

31. Examples
Sport

32. Examples
Sport

33. Examples
Electronics

36. Examples
Car

37. Examples
Car

38. Examples
Car

39. Examples
Car

40. Examples
Car

41. Examples
Food, Drink

42. Examples
Car

43. Examples
Car

44. Examples
Car

45. Examples
Travel

46. Examples
Travel

47. Examples
Travel

48. Examples
Other

55. Aurasma options

56. Aurasma channels
•Subscription option for ‘Auras’
•Users sign up to your personal channel and access all
available Auras
•This subscription can be activated from your print
material, website, SMS, email, or by searching for your
brand

57. Super Auras
•Publicly available accessible through the Aurasma app
•Restrictions apply for public status but accessibility is easier

58. App development
•Create a skinned app of the technology
•Use own branding, colours and style
•Available to download from App store and
Google Play store
•All auras are set to default for anyone who
downloads your app
•Opportunity to sell on to partners

59. Measurable
•ROI from augmented reality can be measured in many ways:
– conversion to direct sales
– click through rate
– dwell time
– brand awareness
– PR
– social media

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t: 0845 260 2343
w: www.adi.do
e: info@adi.do
© Adido 2012