1. How Useful is Einstein Visual Search for the Retailers?
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Introduction
Salesforce is a company that seeks to continuously enhance its services and
products. We must mention here the enhanced personalization capabilities of
Commerce Cloud that Salesforce intends to improve. This comes with additional
features and tools for the Commerce Cloud platform. Einstein Visual
Search just happens to be a AI powered new feature that is
added by Salesforce.
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What is Einstein Visual Search ?
Einstein Visual Search is an image searching feature, to provide an easy way to
search for products, with the help of snaps. It excludes texts and has Einstein
Recommendation APIs, which enables the retailers to integrate their
ecommerce sites with Einstein-driven product recommendations.
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What is Einstein Visual Search ?
The retailers employing Commerce Cloud are said to sell $16 billion dollars of
wares annually, through more than 3000 websites, spread across five dozen
countries.
Now I will tell you about “How Einstein Visual Search is useful for
the retailers?”.
5. What is Einstein Visual Search?
We must mention something about Commerce Cloud here:
The retailers employing Commerce Cloud are said to sell $16 billion
dollars of wares annually, through more than 3000 websites, spread
across five dozen countries.
Now I will tell yopu about “How Einstein Visual Search is useful for the
retailers?”.
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How Einstein Visual Search is Useful for the Retailers?
● Einstein Visual Search improves search for the retailers. There are stores
and product catalogs, built in the Cloud and Einstein Visual Search can be
useful for these items. The users simply find an image or a snap of a product
and upload them in their smartphones. Einstein Visual Search can find a
product for the users - similar to the uploaded image/photo.
● Einstein recommendation engine is now made available as an API, not just
in a Storefront in Commerce Cloud. The recommendations are available on
any tablet for a store associate or on the product catalog.
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● Inventory Availability Service in Cloud, that was earlier available in the
Storefront, is now revamped as a Recommendation Engine by Salesforce. It
is linked with a site or a location-driven app for recommendation on store
items, with the shopper’s preferences and click paths. All this is based on an
AI-driven app, located nearby a specific user.
In the words of Mike Micucci, CEO, Commerce Cloud, “Our customers don’t have an army of data
scientists and now they can use the services they never had access to before,” . “And they can scale them to
thousands of stores.”
How Einstein Visual Search is Useful for the Retailers?
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● This scaling up option addresses an important issue for the retailers as they
try to understand the demands of today’s connected customers. Today’s
marketers find these as smart activities with Einstein, for Salesforce
Commerce Cloud platform - both for B2B and B2C environments. The whole
purpose is to offer an enhanced smart option for online shoppers, external to
online shops and that is part of a trend in online shopping.
How Einstein Visual Search is Useful for the Retailers?