2. The Barcode of Everything™
MediaPost’s IoT: Shopping
Bruce Davis | CEO, Digimarc Corporation
3.
4. Guinness World Record
Fastest
Retail Checkout
Twenty Years of R&D: Barcode of Everything
Adobe
Photoshop
Image
Copyrights
NASDAQ:DMRC
Central Banks
Counterfeit
Deterrence
First Retailer for
Digimarc Barcode
Drivers license
Authentication
BluRay and
Digital Cinema
Copyrights
Nielson/
Arbitron
Audience
Measurement
Digimarc
Barcode
for Audio
Discover for
Publishing
1995 2015
10. Faster checkout
No hunting for the barcode means faster checkout!
$500M
for every IPM for top 120 retailers
IPM
1
Source: Model of Labor Whitepaper
11.
12. Retailer App
3 Ways to Deliver Mobile Experiences via Digimarc SDK
Brand App 3rd Party Apps
17. Digimarc Discover for TV and Radio
Robust
Works in all media distribution
paths (TV, AM, FM, YouTube, etc.)
Identification
Can identify campaign, channel,
source, etc.
Metrics
Support metrics by device
and campaign
Modeless discovery
No need to switch between
camera and microphone
Robust – works in
all media
distribution paths
(TV, AM, FM,
YouTube, etc.)
Can identify
campaign,
channel, source,
etc.
Support metrics
by device and
campaign
“Modeless”
discovery, no
need to switch
between camera
and microphone
20. Consumer Engagement for every Brand Impression
MOBILE-TO-
DIGITAL SIGNAGE
LOCATION-SPECIFIC
AUDIO
RECOGNITION
MOBILE-OPTIMIZED
SHELF LABELS
INTERACTIVE
PRINT ADS
INTERACTIVE TV
COMMERCIALS
PACKAGING
BUY NOW
PRODUCT INFO
REVIEWS
RECIPES
RECOMMENDATIONS
TRIVIA
SHOPPING LISTS
PRODUCT LOCATOR
HOW TO VIDEOS
COUPONS
SWEEPSTAKES
SHARE
MOBILE CHECKOUT
SCAVENGER HUNT
Call to download the Digimarc Discover app for today’s presentation (Given by Larry or event MC)
Title slide remains up prior to presentation – might automatically switch back & forth with previous slide until the presentation begins.
Barcode of Everything Video Plays
Digimarc Timeline (reduced from investor deck. Not intended to be a literal “time marker” but general progress. Could see even fewer “life events” but will leave that to your discretion.)
This little thing was a very big deal, but took a little while to catch on.
SO MANY CODES! (The block red title is intended to add to the chaos.)
This slide has been marked. Points to http://www.digimarc.com/get-started (Mention that a code exists on the very slide they are viewing. Stop short of suggesting they scan it due to brightness/distance concerns.)
A simple illustration that explains the concept.
Begin discussing use-cases, starting with the front of store experience. For retailers, this is massive, and what has triggered an unstoppable chain reaction.
Massive incentive for all major retailers, some of the biggest companies on the planet.
Amazingly, the very same codes create an equally huge opportunity for brands.
This is why brands like it. (Just a first-person point of view for the customer. Next slide is the “talker.”)
Even beyond the register, Digimarc is adding value to an entire ecosystem of mobile technologies. (Give specific examples at will.)
Brands can also “future proof” their packaging, offering new digital experiences at-will using the same app, referencing the same code invisibly surrounding every package.\
Customer engagement is everything. In-isle and at home, brands can now connect the products themselves with the experiences they inspire, opening up new sales channels and providing greater value to the customer.
But the opportunity doesn’t stop there. The exact same technology can be used in print advertising and more…
In fact, take a look at the items on your table. (Magazines & business cards will be distributed at each table.) For those of you that have now downloaded the app mentioned at the start of this presentation, simply hover your phone above the ads marked, or the back of my business card to see it in action. These are real ads and those are real magazines you can pick up for yourself at any local establishment.
Partnership with our licensee Endeavour in the Netherlands and JCDecaux, the world’s largest outdoor advertising corporation in the world.
Riff on more use-cases, giving as many or as few additional examples as you like.
Possible conclusion: Tie all of this to the Internet of Things in an inspirational way. Avoid bashing on the the over-use of unnecessary processors [etc] and focus instead on “what this could mean for you as customer, for you as inventors and innovators, and for the world of IoT on the whole. With Digimarc, you can be activate invisibly, swiftly, and with perfect accuracy. This is not the future, this is happening today. And we’re Digimarc. Thanks for being here.
