Extended reality (XR) technologies like virtual and augmented reality can transport people in space and time, ending the constraints of physical distance. By bringing users and content closer together across dimensions, XR is transforming how people access information and connect with each other and new experiences. Executives believe XR will have widespread industry impact and many are already developing strategies to take advantage of its benefits, such as deepening understanding, improving skills and productivity, and creating new revenue streams. However, managing expectations will be important, as XR requires effort and is not simply a replacement for other media but a new platform for immersive experiences.

1. THE END OF
DIS
TAN
CEEXTENDED REALITY
(XR) EXPERIENCES
Rori DuBoff | SXSW 2018

2. Through virtual and augmented reality,
extended reality is the first technology
to “relocate” people in time and
space—and it’s bringing about the
end of distance

3. CLOSER
XR BRINGS USERS
TO CONTENT
Closing the gap of distance between humans and technology

4. BRIDGING
PHYSICAL &
VIRTUAL
DIMENSIONS
ENDING DISTANCE
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5. REMOVING
BARRIERS OF
SPACE & TIME
ENDING DISTANCE
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6. OPENING UP
THE WORLD
AS INTERFACE
ENDING DISTANCE
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7. MANIFESTING
IMAGINATION
INTO REALITY
ENDING DISTANCE
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8. Information
People
Experiences
XR IS
ENDING
DIS
TAN
CE
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9. XR
ENRICHES RMA
TION
INFO

10. VISUAL
DATAGUIDES
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11. X-RAYVISION
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12. DATA
DIMENSIONALIZATION
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13. PRODUCT
VISUALIZATION
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14. SMARTOBJECT
IDENTIFICATION
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15. USER
BENEFITS
Activate static data to uncover
new insights
Deliver contextual relevance
Reduce errors and associated
risks (guided workflow)
Enhance decision making
Expedite time completion and
improve productivity
BUSINESS
BENEFITS
ENRICHING INFORMATION
WITH XR
Deepen
contextual
understanding
Accelerate
perception
More intuitive
processing
of abstract data
Tangible
Visualization
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16. XR TRANSFORMS
CONNECTIONS TO
PLE
PEO

17. EXPERTISE
ANDTALENT
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18. TEACHINGAND
EDUCATION
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19. COLLABORATION
TEAMS
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20. SOCIAL
COMMUNITY
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21. EMPATHY
ANDEMBODIMENT
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22. Virtual
CollaborationRemote
access to
expertise
and support
Enhance
personal skills
and human
understanding
Sharing of live
experiences
USER
BENEFITS
Extended talent pool
Reduced time and costs
Improved training and care
Higher Engagement
Lower turnover
BUSINESS
BENEFITS
TRANSFORMING CONNECTIONS
TO PEOPLE WITH XR
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23. XR
REDEFINES PERI
ENCES
EX

24. FANTASYANDPLAY
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25. EXPLORATION
ANDTRAVEL

26. LIVEEVENTS
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27. IMMERSIVE
TRAINING
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28. ARTAND
CREATION
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29. SHOPPING
ANDFASHION
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30. Master
skills
(without
harm)
Creative
freedom and
expression
Increase
knowledge
retention
(learning by
doing)
Explore
unreachable
places
Restyle self
and
surroundings
REDEFINING
EXPERIENCES WITH XR
Humanized communications,
deeper connections
Lasting memories and
brand recall
Improved behaviors and mindset
New revenue streams
Reduction of physical costs
BUSINESS
BENEFITS
USER
BENEFITS
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31. of execs believe XR
is important to close
the physical gap
79% 53%
54% 79%
believe it’s important for
their organizations to be a
pioneer in XR solutions
are already building
a XR strategy for
implementation
expect ROI for XR solutions
to be one year or less
believe XR will have
widespread impact
across most industries
over next 5 years
VALUE
XR
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32. TOP BUSINESS RELEVANCE
XR
Diagnostics
Gaming
Education/Training
Shopping
Maintenance
Logistics management
Employee collaboration
None of the above
Data visualization
Consumer experiences
Brand promotion
Customer service
Product development
16%
1%
12%
32%
25%
32%
22%
36%
55%
53%
54%
41%
41%
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33. CLOSING THE
EXPECTATION GAP
CLOSING THOUGHTS
XR is not a replacement
for other media,
like TV or the Web
XR is not a tactic, it’s not a piece
of technology equipment. It’s a
strategic and creative shift to a
new world of 3D experiences
It often requires mental and
sometimes physical effort
that can be more akin to
leaving your home and going
out to an event
If we can get people over this
expectation gap, we can get people
to truly understand the powerful
benefits of this immersive medium
XR is a transformative
medium and a
teleportation platform
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34. THANK YOU
@RoriDuBoff
Managing Director
Accenture Interactive
Content Innovation – Extended Reality