2. Augmented Reality (AR) – What is it?
• Overlay information (text/graphics) on real world
imagery in real time
– Pattern/face recognition
– GPS/Compass
3. Augmented Reality (AR) – What is it?
• Mobile Devices now enable
useful applications
– Web 2.0
– Commerce
4. Motivation
• AR standards don’t exist yet
– Awesome apps vs. Awful apps – How to know before
you buy?
• Text Description?
• Pictures?
• Video?
• Hands on?
• Word of mouth?
• Research Questions
– How does the public learn about AR applications?
– How does the method of exposure affect the public’s
perceptions of AR technology?
5. What type of AR ARE
people talking about?
• 30 days “Augmented Reality” (22,082 posts)
– Majority iphone apps (peaks are new apps)
6. What type of AR ARE
people talking about?
• 30 days “Augmented Reality” (12,521 posts)
– Majority games (peaks are new games and hacks)
7. Case Study – Nude It (Awful App)
• YouTube viral video late 2009 – spoof iphone app called Nude It
• “Presselite” (legitimate app developer) releases a real $0.99 app called
Nude It in January 2010, links to the spoof video and implies (but doesn’t
state explicitly) that it’s a tech demo.
8. Nude It
• YouTube spoof video that started it all
– Viral (2 million+ views)
– http://www.youtube.com/watch?v=G_AzDO_uwz8
9. Nude It
• The real Nude It app
– Static overlay that must be
manually aligned/scaled
– Static image (not live
camera)
– Non-interactive
10. Nude It
• Viral nature - New posts continue daily, like this post on April
12, 2011
– “NUDE IT app for iPhone (see people naked) This revolutionary
augmented reality app lets the user see people naked. The app
removes people's clothes in real time. It's our answer to the TSA
privacy issues :) Simply launch the app and point your iPhone's camera
at anyone and you will see them without clothes. This is the original
NUDE IT”
• Which still prompt responses like this tweet also on April 12,
2011
– “I really, really want the 'Nude It' app xD Too bad I don't
have an iPhone!!”
11. How Does the Public Learn
about AR Applications?
• 30 days of “Augmented Reality” (63,128 posts)
– #1) Micromedia; #2) Blogs #3) Comments
12. How does method of exposure affect
perception?
• 30 days of “Augmented Reality” + “I Tried” OR
“I Used” (144 posts)
13. How does method of exposure affect
perception?
• 30 days – “Augmented Reality” Sentiment
– 75% Positive or Somewhat Positive
14. How does method of exposure affect
perception?
• 30 days – “Augmented Reality” + “I Tried” OR “I
Used” Sentiment
– Majority Negative
15. Analysis - What does it all mean?
• Micromedia overwhelmingly creates an
“ooooh… ahhhh…”
• There’s currently a lot of AR buzz. Only a few
are paying for and trying AR thus far
• People think AR is great before they try it
• People aren’t so happy once they try it
16. Conclusion
• AR is becoming useful… not just a gimmick
anymore… but…
• The Awesome Apps are mixed in with the Awful
Apps… Micro Media posts don’t distinguish the good
from the bad.
• The Good app developers need to step it up on the
Micro Media front
• The AR community needs to establish standards to
help distinguish between the good and the bad
