User behavior: Dating


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  • Introduce people
  • Going over general information, defining online dating communities.It’s impact on the world, but focusing on the USThen were going to talk about specific trend we see and examples of these trends in user behavior
  • What are online dating communities?Dating site that allows individuals to make contact and communicate with each other over the internet, usually with the objective of developing a personal romantic or sexual relationship (Brett 2010).The online dating network is now worth $4 billion worldwide (Shah 2009).Some interesting facts about online dating 17% in americaMotivations:Removes early awkward stages of relationships.Lessens the blow of rejection
  • Sarah EndsAnd just for quick infoWant to connectConvenienceToo busy to go out and meet people all the timeDiffers from going to a bar and talking to someone being turned down GIVE EXAMPLESIncreases chance of finding someone you’re compatible with
  • Sarah: This is a comparison of different dating sites and their results.Users looking for less commitment, more casual
  • There is a spread in mobile dating, as seen in the UKJapan wanted to increase fertility ratesAustralia – Proves it’s not just in the US and EuropeDistracting for soldiers
  • Average Girls get more attention?(OkCupid)
  • Straight black women respond to the most messages but all men of all agesWhite straight women prefer white men to the exclusion of men of color Eventhough they respond to all colorAsian and hispanic women prefer white men more exclusively than white women
  • Nara ends
  • Younger audiences tend to join dating sites moreOnline daters peaks at 24, drops sharply at around 30, and then gradually tapers off, as the remaining singletons either find mates or withdraw themselves from contentionStop using dating sites around a certain age if you found somebody
  • 30% of the nation’s 80million Baby boomers are single and have money. Yahoo Personals and eHarmony expect double-digit growth in the 50+ market.Another prediction seen online is the introduction of “sensorsex”, which includes using sensor suits to have sex across the internet.Some believe that because the world will end in 2012, that 2011 will be the “year of love” and increase the online dating traffic.As a group, we personally feel that there will be an increase in online dating usage, because of the way social media is becoming more prominent and integrated into social norms.
  • Introduce people
  • User behavior: Dating

    1. 1. User Behavior:Online Dating Communities<br />Sarah Cox, Laura Williams, Nara Yun<br />
    2. 2. Overview<br />
    3. 3. General Information<br />Online Dating Communities<br />“Technology has redefined how humans conceive relationships.”<br />Worth $4 billion worldwide (Shah 2009)<br />17% of couples who married met on a dating site (Shah 2009)<br /> <br />Fastest growing online dating site<br />
    4. 4. Motivations<br />Convenient/Fast<br />No geographic limitation<br />Niche based communities<br />Eliminates awkwardness <br />Lessens the blow of rejection<br />Fun and engaging<br />
    5. 5.
    6. 6. Worldwide impact<br />UK <br />The volume of Google searches on mobile devices related to dating grew by 215% YoY [‘Year Over Year’] since 2008<br />Australia<br />1.5 million online dating accounts<br />Japan<br />Government makes online dating sites<br />China<br />Soldiers are not allowed to use online dating sites<br />
    7. 7. User behavior<br />Gender<br />Ethnicity<br />Age<br />Misrepresentation<br />
    8. 8. Any ethnicity was acceptable<br />gender<br />42yrs = User’s Median Age<br />26.4% Replies back<br />106 word profile<br />Replies after 16.1 hrs<br />
    9. 9. ethnicity<br />Black females more active <br /> but receive least attention<br />Females prefer their own <br /> ethnic group except Asians<br />White females open to all<br /> races but still prefer white men<br />62% of Asian males would not date outside of ethnicity<br />
    10. 10. ethnicity<br />
    11. 11. age<br />Ages 18 – 29 is the largest demographic<br />Seniors or 55+ is the fastest growing segment<br />
    12. 12. misrepresentation<br />25% of online daters misrepresent themselves<br />People are two inches shorter in real life<br />
    13. 13. misrepresentation<br />People are 20% poorer than they say they are<br />
    14. 14. misrepresentation<br />More attractive = older picture<br />
    15. 15. misrepresentation<br />80% of self-identified bisexuals are only interested in one gender<br />
    16. 16. Future predictions<br />The number of Baby Boomers as customers of dating sites will increase <br />Dating sites have competition, due to the introduction of “sensorsex”<br />2011 will be the year of noticeable usage increase due to apocalyptic predictions<br />
    17. 17. References<br />Bielski, Zosia. (2009). “One Click Stands” in The Globe and Mail. [Tonia Cowan also contributed to the production of the graphic.]<br />Bourdieu, Pierre. [tras. Richard Nice] (1987) Distinction: A Social Critique of the Judgement of Taste. Cambridge, MA: Harvard University Press.<br />Brett, David. (2010). Sex Dating Online – Hassle Free. Retrieved from:<br />Coles, Bobby. The impact of online dating on traditional courtship. Retrieved from:<br />Hitsch, Guenter. (2004). What makes you click? An Empirical Analysis of Online Dating. UC Santa Cruz: Department of Economics, UCSC. Retrieved from:<br />Online Schools. (2010). Ever Gotten A Date Online? Retrieved from:<br />Rudder, Christian. (2010). The Big Lies People Tell In Online Dating. Retrieved from:<br />Shah, Maansi. (2009). Redefining The Route To A Relationship. Berkeley Scientific Journal, 13(1). Retrieved from: <br />UC Berkeley School of Information. (2010). Retrieved from:<br />
    18. 18. User behavior:Online Dating Communities<br />Sarah Cox, Laura Williams, Nara Yun<br />