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Mobile trends saultstemarie

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Mobile trends saultstemarie

  1. 1. The Future of Mobile Dan Silivestru @confusement
  2. 2. Trends in Mobile Dan Silivestru @confusement
  3. 3. Mobile is… YOU! Dan Silivestru @confusement
  4. 4. Before we start!!!
  5. 5. Let’s talk about mobile! So I says to her… I says… Mobile is going to be huge!
  6. 6. Perspective• Over Christmas 2012 – Over 17 Million device activations per day – 20 million apps downloaded per hour – Over 1.7 billion app downloads over the holidays• $18 Billion in App Generated Revenue• Mostly from micro transactions (less then 25 cents)
  7. 7. OMG that IS huge!
  8. 8. Rovio Case study (kinda)• Angry Birds• Over $70 Million value• “over night” success• Actually… – 51 prior attempts – 10 years!!!
  9. 9. So you’re ready to build an app?Too bad, that’s not what I’m going to be talking about here.
  10. 10. Um so what am I talking about? Discovering your problem Their experience Our technology
  11. 11. Defining the problem and finding the solution Building the solution
  12. 12. Ask yourself• What problem am I trying to solve?• Do people actually care?• If they do, how will they use your service?
  13. 13. The experience• How does your customer find you?• What is it you’re providing them?• How does your customer find you?• How are people using your service?• How does your customer find you?• Does context matter?• How does your customer find you?
  14. 14. Discovery
  15. 15. App stores
  16. 16. The Internet
  17. 17. The Customer Experience
  18. 18. Keep this in mind.90% of mobile user experiences sucks!
  19. 19. Sturgeon’s Revelation Theodor Sturgeon90% percent of everything is crap!
  20. 20. Context matters Sometimes :-)
  21. 21. Our Technology
  22. 22. Challenges
  23. 23. Is the web the answer?
  24. 24. Close, but…
  25. 25. It’s coming
  26. 26. toolingAnd others…
  27. 27. More perspective• In 2012 in the USA – 168 Minutes – TV time / day – 70 Minutes – Browsing / day – 127 Minutes – Mobile app usage / day• In 2010 in the USA – 162 Minutes – TV time / day – 70 Minutes – Browsing / day – 60 Minutes – Mobile app usage / day
  28. 28. Multi Screen• Phone• Tablet• Laptop / desktop• Tv• Car?• Mer?
  29. 29. So here’s the future!!! Ready?
  30. 30. YOU ARE!
  31. 31. Thank you!Dan Silivestru@confusement
  32. 32. Demo time

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