With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

2. • Over 50 family-friendly, audio-optional channels
• Easy to use digital signage manager
• Increase your dwell time and save on
monthly cable costs
TAKE CONTROL OF YOUR TV
PLAYING IN 10k+ BUSINESSES JUST LIKE THESE
Go to atmosphere.tv to learn more

4. ▪ 25+ years converting consumers to new technologies
▪ Built digital engagement across multi-channel businesses
▪ Focus on building Customer Lifetime Value
CHIEF MARKETING OFFICER AT TILLSTER
Why Believe Me? @hopien
Hope Neiman
@TillsterInc

5. Social Media Once Reigned Supreme
@TillsterInc

6. 70% of customers expect
restaurants to offer online
ordering.
Digital Ordering Platforms Gain Traction
76% of customers expect
restaurant apps to offer in-
app ordering.
Source: 2019 Tillster Online and Mobile Ordering Index
@TillsterInc

7. Restaurants Had To Adopt Digital Tools
to Stay Alive And FAST
@TillsterInc

8. Restaurant digital
orders grew
124%
Unprecedented Acceleration of Technology
Digital orders
for carry-out
increased by
130%
62%
of all digital orders
came through
restaurant apps &
websites
Branded restaurant apps and websites were the most commonly
used of all digital ordering channels.
Source: The NPD Group (May 11, 2021). Stats are in the year ending March 2021 compared to prior year.
@TillsterInc

9. Your Customer’s Expectations
Have Changed
They aren’t going back.
@TillsterInc

10. What percentage of customers
do you think are going to use
order ahead after the pandemic?
72%
A.
46%
B.
85%
C.
62%
D.
85%
C.

11. 85%
of customers
plan to use
order-ahead
Source: Sense360 Briefing on COVID Insights Report (4-8-2020) Source: National Restaurant Association 2021 State of the Restaurant Industry Report
Digital Tools and Technology Platforms
Are Here to Stay
@TillsterInc
of adults say purchasing takeout
or delivery food is “essential to
the way they live” now
53%
68%
of customers say they are more
likely to purchase takeout or
delivery food than they were
before the pandemic

12. Not long ago, the conversation was simply about
adding online ordering.
Now, it is about getting all the digital pieces right...
With increased visibility into customer behavior, brands are
well-equipped to leverage their technology and create a
seamless experience to increase sales and brand loyalty.
@TillsterInc

13. According to a study conducted by Epsilon and
GBK Collective, consumers who believe
personalized experiences are very appealing are:
more
likely to become a brand’s
most valuable customers
4x
A.
7x
B.
10x
C.
10x
C.
@TillsterInc

14. Restaurant Customers Want &
Expect Personalized Experiences
Source: *Accenture Personalization Pulse Check, **Epsilon & GDK Collective
@TillsterInc
10x more
likely to become a brand’s most valuable
customers**
Consumers who believe personalized experiences
are very appealing are
And will make 15 or more transactions
91%
of customers are
more likely to frequent
businesses that
personalize their
experience*

15. Anticipate your consumers needs.
Make it easy for them to order and
even easier to reorder a favorite
meal. Make timely offers that make
your customers feel understood.
Build incentives that help your
guests to say yes, over and over
again.
Personalization Is More Than Saying “Hello”
“Give yourself the night off from cooking”
@TillsterInc

16. POLL SLIDE
TRUE or FALSE:
Will more or less than ⅓ of your
takeout customers choose to come back
and also use dine in?
FALSE
X
TRUE
✓
@TillsterInc
TRUE
✓

17. It’s the kind of interaction that results in a more
positive brand opinion, as guests feel treated like
an important customer.
42%
of customers will choose
takeout from a restaurant if
they receive offers based on
their dining history
Source: HT Customer Engagement Technology Study: Plugging Into the Digital-Minded Consumer
@TillsterInc
39%
will choose to dine
at the same restaurant
And another

18. How Can Restaurant Brands Get Personal?
Data provides needed insights
to successfully segment audiences.
@TillsterInc
Leverage insights to:
● Create personalized experiences
● Differentiate your brand in your consumer’s eyes
● Drive attributable growth for your business

19. By better understanding your
customer, you no longer waste
resources guessing what will
resonate with guests. Instead,
equipped with insights, you can
successfully send offers and
messages at the right time, to
the right audience.
Data-Driven Customer Engagement
@TillsterInc

20. @TillsterInc
According to Tillster’s Digital Coupons & Loyalty Index,
more than 80 percent of customers would choose one
brand over another based on a digital coupon.
@TillsterInc

21. It’s Time For The Digital Big Leagues

22. Think Big, Start Small
@TillsterInc

23. Leverage coupons to:
● Drive specific actions
● Target certain individuals and groups
● Test promotions, initiatives, and products
Don’t Be Afraid of The Coupon
in The Digital Era
@TillsterInc

24. Make Personalization Central
@TillsterInc

25. Understand What Your Customers
Want Out Of Digital Technologies
@TillsterInc

26. Data In The Past
“I ran a TV spot, and it seemed
like a lot of people came.”
“I ran a BOGO coupon and fifty
people used it.”
@TillsterInc

27. ● Create meaningful segmentation
● Micro-target efforts
● Personalize where meaningful
● Ensure guests know the “right”
action
● Create KPIs that are actionable
● Identify trends
● Test, test, test….and expand
● Explore new technologies
like machine learning and AI
The Digital Era Is Here
@TillsterInc
Above all else, use digital tools and
data to grow your business and reach
your goals.