1. Audience Identification “ Graeme Burton identifies the difference between socially grouped audiences (e.g. grouped by age, gender, place in society, etc) and media grouped audiences (e.g. grouped by their relationship with the media, such as computer users, film goers and so on). ” As we have chosen to create a Pop video we have to take into account that as it is “popular” music a variety of people listen to it so it is difficult to define exact social groups. However age does play an important part as most pop music is listened to by younger people as the artists that are making the music are young and the music is current and up-beat.

2. Audience Identification “ Hartley expands upon Burton’s classification of socially grouped audiences. He identifies 7 subjectives. The more specific your audience, the more you can target them exactly. 1. Self 2. Gender 3. Age group 4. Family 5. Class 6. Nation 7. Ethnicity ” As our audience is not very specific as it is quite a general type of music it is harder to target them exactly, however we can loosely categorise them into age group and class. Pop listeners are most commonly younger people with older generation more likely to listen to older songs that were first out when they were younger. Also we can loosely place the pop audience in working to middle class however there are obviously people in the upper class that enjoy pop music, it is down to personal choice.

4. “ Social Status Classifications: The social status of an audience group has an impact of the motives you will want to offer. Most of society falls into the (C) D and E categories. A. Higher managerial and professional B. Middle managerial and professional C1. Supervisory, junior management and professional C2. Skilled manual worker D. Semi-skilled and unskilled manual workers E. Pensioners, lower grade workers and the unemployed.” Audience Identification