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REVISIONPART 1G325: Critical Perspectivesin Media1
Media and Collective Identity• How do the contemporary mediarepresent nations, regions andethnic / social / collective gro...
"Identity is complicated. Everyone thinkstheyve got one…”David Gauntlett (2007).“…collective identity *is+ an individualsc...
DESCRIBE OUR COLLECTIVEGROUP
• When referring to black Britain, in contemporary terms, we’rereferring to a subcultural youth movement, which in its pre...
• When referring to black Britain, in contemporary terms, we’rereferring to a subcultural youth movement, which in its pre...
WHY IS IT IMPORTANT TO DESCRIBEOUR COLLECTIVE GROUP
Breaking the questions down• How do the contemporary mediarepresent nations, regions andethnic / social / collective group...
1. How do thecontemporarymedia representnations, regionsand ethnic/social/ collectivegroups of peoplein different ways?Bre...
1. How do thecontemporarymedia representnations, regionsand ethnic/social/ collectivegroups of peoplein different ways?• T...
What can you say about themedia?• Describe the media and support what you saywith a quote
What can you say about themedia?• The media are in the business of describing thingsto us. They represent people and types...
Introduce your collective group
• This is something to take into consideration whenentering into a debate on how contemporary mediachoose to represent a c...
Introduce your media forms
• Through film texts it’s quiet obvious to see howthis group of people have been stereotypicallyrepresented. This is seen ...
• Provide textual examples that will back upwhat you have just said.• Making sure to link it back to ‘mediaconstruction’ a...
• Film texts and the proliferation of negativeimages that we seem to see of ‘urban youth’ canbe said to be under the hegem...
Introduce your media forms
• Music can be said to sometimes be anti-hegemonic. The music genre heavilyassociated with ‘urban youth’ is that of grime....
• Grime music can be seen as a way of ‘urbanyouth’ taking back the power from the musicindustry. The meaning of grime to y...
• The ideologies of grime music remains intactwhen it remains in it’s organic form, but whenmarketed by the music industry...
• Provide textual examples that will back upwhat you have just said.• Discuss artists and their songs (Devlin, Prof.Green,...
• How do the contemporary media representcollective groups of people in different ways?• Film vs Music• Fair portrayals or...
• Define the media and their role – use quotes• Introduce your collective group• Introduce your media form/s• Provide text...
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Collective Identity: Revision pt1

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Collective Identity: Revision pt1

  1. 1. REVISIONPART 1G325: Critical Perspectivesin Media1
  2. 2. Media and Collective Identity• How do the contemporary mediarepresent nations, regions andethnic / social / collective groups ofpeople in different ways?• How does contemporaryrepresentation compare toprevious time periods?• What are the social implications ofdifferent media representations ofgroups of people?• To what extent is human identityincreasingly ‘mediated’?BLACK BRITISH COLLECTIVE IDENTITYKEY QUESTIONSWHAT DO YOU NEED FORTHE EXAM?• social group as a case study• at least two different media• understanding of andreference to theory/culturalcritics• your own voice!2
  3. 3. "Identity is complicated. Everyone thinkstheyve got one…”David Gauntlett (2007).“…collective identity *is+ an individualscognitive, moral, and emotional connectionwith a community… It is a perception of ashared status or relation, which may beimagined rather than experienced directly, andit is distinct from personal identities, althoughit may form part of a personal identity.COLLECTIVE IDENTITY AND SOCIALMOVEMENTS. Annual Review ofSociology, January01, 2001, Polletta, Francesca; Jasper, James MDESCRIBE OUR COLLECTIVEGROUP Whoarethey?
  4. 4. DESCRIBE OUR COLLECTIVEGROUP
  5. 5. • When referring to black Britain, in contemporary terms, we’rereferring to a subcultural youth movement, which in its presentstate can be seen as a post-modern version of the collectivegroup black British. Originally black British referred to thoseimmigrants (with Caribbean and African heritage) who camefrom the Commonwealth countries to settle in Britain.• Due to syncretic processes the make-up of what is described asblack Britain has changed and evolved and therefore thisdescription can be challenged. What we now have is a post-modern subcultural youth movement – any young person whois part of this post-modern collective identity can be fromvarious ethnic backgrounds but the cultural materials - names,narratives, symbols, verbal styles, rituals, clothing, and so onthat they associate themselves with are strongly grounded inblack culture. This evolution in the first instance was instigatedby young white people and first generation born black British,but its continual evolution, and the way in which this group arerepresented could be said to have significant media influence.DESCRIBE OUR COLLECTIVEGROUP
  6. 6. • When referring to black Britain, in contemporary terms, we’rereferring to a subcultural youth movement, which in its presentstate can be seen as a post-modern version of the collectivegroup black British. Originally black British referred to thoseimmigrants (with Caribbean and African heritage) who camefrom the Commonwealth countries to settle in Britain.• Due to syncretic processes the make-up of what is described asblack Britain has changed and evolved and therefore thisdescription can be challenged. What we now have is a post-modern subcultural youth movement – any young person whois part of this post-modern collective identity can be fromvarious ethnic backgrounds but the cultural materials - names,narratives, symbols, verbal styles, rituals, clothing, and so onthat they associate themselves with are strongly grounded inblack culture. This evolution in the first instance was instigatedby young white people and first generation born black British,but its continual evolution, and the way in which this group arerepresented could be said to have significant media influence.(Could we just call this group ‘Urban Youth’?)DESCRIBE OUR COLLECTIVEGROUP
  7. 7. WHY IS IT IMPORTANT TO DESCRIBEOUR COLLECTIVE GROUP
  8. 8. Breaking the questions down• How do the contemporary mediarepresent nations, regions andethnic / social / collective groups ofpeople in different ways?• How does contemporaryrepresentation compare toprevious time periods?• What are the social implications ofdifferent media representations ofgroups of people?• To what extent is human identityincreasingly ‘mediated’?BLACK BRITISH COLLECTIVE IDENTITYKEY QUESTIONSWHAT DO YOU NEED FORTHE EXAM?• social group as a case study• at least two different media• understanding of andreference to theory/culturalcritics• your own voice!8
  9. 9. 1. How do thecontemporarymedia representnations, regionsand ethnic/social/ collectivegroups of peoplein different ways?Breaking the questions down
  10. 10. 1. How do thecontemporarymedia representnations, regionsand ethnic/social/ collectivegroups of peoplein different ways?• The question is essentially askingyou to compare how differentcontemporary media construct(represent) your collective groupin different ways• Representation is an construction• So refer to your media forms; filmand music and compare how theyconstruct (put across arepresentation of your collectivegroup) – you should be able tocomment on differences in theirconstruction of the representationof your group and why that mayexist.Breaking the questions downESSAY STRUCTURE
  11. 11. What can you say about themedia?• Describe the media and support what you saywith a quote
  12. 12. What can you say about themedia?• The media are in the business of describing thingsto us. They represent people and types of peopleto us so that we end up feeling that we knowwhat they are like. We are often so used to this,that we take these kinds of representations forgranted. ‘…a significant body of research suggeststhat the media, as a key transmitter ofrepresentations and as a major source ofinformation within society, has the power tocontrol and shape attitudes and beliefs held inthe popular imagination.’ (Fatimah Awan)
  13. 13. Introduce your collective group
  14. 14. • This is something to take into consideration whenentering into a debate on how contemporary mediachoose to represent a collective group. The collectivegroup that I will be discussing is that of ‘black Britain’but the black Britain that I am going to discuss is a postmodern youth subculture. A collective of young peoplefrom different ethnic backgrounds who perceivethemselves to have a shared status in society. Theiridentity is expressed in cultural materials, symbols andverbal styles that are heavily rooted in black culture.When referring to ‘urban youth’ or ‘black Britian’throughout the essay this definition that I will be goingby.Introduce your collective group
  15. 15. Introduce your media forms
  16. 16. • Through film texts it’s quiet obvious to see howthis group of people have been stereotypicallyrepresented. This is seen thorough a saturation of‘urban youth films’ such as Kidulthood (Huda,2006), Adulthood (Clarke, 2008), Shank (Ali,2010) and Attack the Block (Cornish, 2011). All ofthese films portray a negative representation of‘urban youth’. All of the characters talk with avernacular that mixes patios with English and allbut one of the films are accompanied by a grimemusical soundtrack.Introduce your media forms
  17. 17. • Provide textual examples that will back upwhat you have just said.• Making sure to link it back to ‘mediaconstruction’ and the portrayal of yourcollective group• If you can use quotes• Throw in an argument – why are these filmspopular over other films such as Freestyle(Lee, 2010)?Provide textual examples
  18. 18. • Film texts and the proliferation of negativeimages that we seem to see of ‘urban youth’ canbe said to be under the hegemonic control of themedia. This means that in the case of ‘urbanyouth’ they are represented as feral, rebelliouscriminals. ‘The hegemonic model acknowledgesthat much of the media is controlled by arelatively small group of people (who aregenerally male, middle class and white) and thatthe viewpoints associated with these groupsinevitably become embedded in the productsthemselves.’ (Baker et, al)My mini argument
  19. 19. Introduce your media forms
  20. 20. • Music can be said to sometimes be anti-hegemonic. The music genre heavilyassociated with ‘urban youth’ is that of grime.‘Stylistically, grime takes from many genresincluding UK Garage, dancehall and hip-hop…lyrics of the songs incorporate not onlybiographical but socio- and politicalcommentary.’ The lyrics are delivered using across between British slang and Jamaicanpatois.Introduce your media forms
  21. 21. • Grime music can be seen as a way of ‘urbanyouth’ taking back the power from the musicindustry. The meaning of grime to young peopletoday can be compared to the meaning of Ska toyoung people in the late 1970s. Both genres havelinks to reggae music and both genres have fansand producers from different ethnicities. Butrather than focusing on Bob Marley’s imperativesof black liberation they centre instead on the‘possibility that black and white young peoplemight discover common or parallel meanings’(Gilroy) in their predicament.Introduce your media forms
  22. 22. • The ideologies of grime music remains intactwhen it remains in it’s organic form, but whenmarketed by the music industry it can begin toloose its meaning. Thus begin to represent ‘urbanyouth’ in a totally different way. The same thinghappened with reggae music in the early 1970s‘The gradual involvement of large corporations…in the selling of reggae stimulated importantchanges reflecting a conscious attempt toseparate the product from its producers and fromits roots in black life’ (Gilroy)Introduce your media forms
  23. 23. • Provide textual examples that will back upwhat you have just said.• Discuss artists and their songs (Devlin, Prof.Green, Dizzee Rascal and Nu Dubz)• How do they represent ‘urban youth’ or not?• Has music industry got something to do withthe way they are represented?Provide textual examples
  24. 24. • How do the contemporary media representcollective groups of people in different ways?• Film vs Music• Fair portrayals or not• How does this affect the way the world seesthem/ they see themselves• Throw in some personal commentaryConclude
  25. 25. • Define the media and their role – use quotes• Introduce your collective group• Introduce your media form/s• Provide textual examples that address thequestion – use quotes• Introduce your media form/s• Provide textual examples that address thequestion – use quotes• If you can provide some argument• ConcludeRough Structure

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